On the Move with the Mobile Web: Libraries and Mobile Technologies Ellyssa Kroski http://www.ellyssakroski.com Kroski, Ellyssa On the Move with the Mobile Web: Libraries and Mobile Technologies Chapter One: What is the Mobile Web?............................................................................................3 The Mobile Web Defined.............................................................................................................. 3 Who Are the Early Adopters? ....................................................................................................... 3 What Are People Doing with Their Mobile Devices? .................................................................. 4 Benefits of the Mobile Web .......................................................................................................... 6 Mobile Web Challenges ................................................................................................................ 6 Mobile Web Resources & Reports................................................................................................ 7 Notes ............................................................................................................................................. 8 Chapter 2: Mobile Devices ............................................................................................................. 10 Mobile Phone Devices ................................................................................................................ 10 Mobile Phone Manufacturers.......................................................................................................11 Operating Systems ...................................................................................................................... 12 Mobile Phone Carriers ................................................................................................................ 14 Mobile Phone Features ............................................................................................................... 14 Data Plans ................................................................................................................................... 17 Other devices .............................................................................................................................. 18 Mobile Devices Resources & Reports ........................................................................................ 18 Notes ........................................................................................................................................... 19 Chapter Three: What Can You Do with the Mobile Web?: Mobile Web Applications................... 21 Email ........................................................................................................................................... 21 Text Messaging ........................................................................................................................... 22 Ring Tones & Wallpaper ............................................................................................................. 22 Music & Radio............................................................................................................................ 23 Software & Games...................................................................................................................... 24 Instant Messaging ....................................................................................................................... 25 Social Networking ...................................................................................................................... 25 Social Mapping Networks.....................................................................................................26 Media Sharing Social Networks ...........................................................................................27 Search.......................................................................................................................................... 27 Multimedia Search ................................................................................................................28 Local Search..........................................................................................................................28 Shopping Search....................................................................................................................28 Visual/Camera Phone Search ................................................................................................29 Voice Search..........................................................................................................................29 Mapping ...................................................................................................................................... 29 Widgets ....................................................................................................................................... 30 E-Books....................................................................................................................................... 31 AudioBooks ................................................................................................................................ 32 Travel Information ...................................................................................................................... 33 Browsers ..................................................................................................................................... 33 News............................................................................................................................................ 34 Blogging...................................................................................................................................... 35 RSS Feeds ................................................................................................................................... 35 Food Ordering............................................................................................................................. 36 Microblogging............................................................................................................................. 36 1 Kroski, Ellyssa Mobile Web QuickPicks ............................................................................................................. 36 iPhone Only Applications ........................................................................................................... 37 iPhone QuickPicks ...................................................................................................................... 38 Mobile Web Applications Resources & Reports......................................................................... 38 Notes ........................................................................................................................................... 40 Chapter 4: Library Mobile Initiatives ............................................................................................. 41 Mobile Library Websites and MOPACs (Mobile OPACs) ......................................................... 41 Mobile Collections...................................................................................................................... 42 Mobile Library Instruction.......................................................................................................... 43 Mobile Databases........................................................................................................................ 43 Mobile Audio Tours .................................................................................................................... 44 Library SMS Notifications.......................................................................................................... 45 SMS Reference ........................................................................................................................... 45 Mobile Library Circulation......................................................................................................... 46 Library Mobile Resources & Reports......................................................................................... 47 Notes ........................................................................................................................................... 48 Chapter 5: How to Create a Mobile Experience ............................................................................. 49 Developing a Mobile Strategy .................................................................................................... 49 The Nuts and Bolts of Going Mobile.......................................................................................... 50 Take No Action .....................................................................................................................50 Push Content via Mobile Alerts ............................................................................................50 Mobile Style Sheets...............................................................................................................51 Transcoded Websites.............................................................................................................51 Mobile-Only Websites...........................................................................................................51