ProductCamp: Product Schema, SEO, Structured Data | Caliber Media Group & Schema.org Products | Product Schema | SEO Caliber Media Group presented at Product Camp Southern California 2014, and Caliber also volunteered its services towards this conference’s success. Caliber Media Group ProductCamp: Product Schema, SEO, Structured Data | Caliber Media Group & Schema.org Products | Schema | Examples Resources | Tools | Readings 2 ProductCamp SoCal 2014 & Schema: Google, after Schema ProductCamp SoCal 2014 & Schema: Google via Disconnect & Yahoo, after Schema , ProductCamp SoCal 2014 & Schema: How did Caliber help ProductCamp beat all of the other events? ProductCamp SoCal 2014 & Schema: So what was inside the pages? ProductCamp SoCal 2014 & Schema: So what was inside the pages? ProductCamp SoCal 2014 & Schema: So what was inside the pages? Search => Schema, with JSON-LD Search & Schema: When & Who? Very short version… Martin Hepp http://www.heppnetz.de/projects/goodrelations/ ProductCamp SoCal 2014 & Schema: When & Who? Short version…here they come… ProductCamp SoCal 2014 & Schema: GoodRelations added… Search & Schema: Why, and… What does Schema do for me? http://www.schema.org ProductCamp SoCal 2014 & Schema: Product since this is ProductCamp http://schema.org/Product ProductCamp SoCal 2014 & Schema: An actual Product, since this is ProductCamp… ProductCamp SoCal 2014 & Schema: Recall, Products as Structured Data Structure -- Hierarchy -- Structured Data Search & Schema: Show me Schema examples… Schema: Product ontology | microdata | Knowledge Graph ProductCamp SoCal 2014 & Schema: Product ProductCamp SoCal 2014 & Schema: Google ProductCamp SoCal 2014 & Schema: Product Schema locally ProductCamp SoCal 2014 & Schema: Product locally ProductCamp SoCal 2014 & Schema: Local Schema gone wild… Search & Product Schema | Knowledge Graph from Google Knowledge Vault – where? Search & Product Schema | Knowledge Graph – where? Google Tables. http://bit.ly/Google-Tables-Schema-Toyota Search & Product Schema | Knowledge Graph & Google Tables? Recall that Schema is “readable” Structured Data – Google Squared https://en.wikipedia.org/wiki/Google_Squared Search & Product Schema | Switching Gears => Sporting Goods Products Search & Product Schema | Sporting Goods Product Search & Product Schema | Sporting Goods Product Search & Product Schema: Services are Things too… Yelp – no Schema; yet, the other two contain Schema Search & Schema: Services in the Knowledge Graph? http://bit.ly/what-is-EVMS Note: this Knowledge Graph “panel” contains Schema, RDFa, JSON-LD Search & Schema: Knowledge Graph & WikiPedia. Search & Schema: Get on WikiPedia, if possible. https://en.wikipedia.org/wiki/Wahoo%27s_Fish_Taco Search & Product Schema: Where can I learn about the basics? http://schema.org/Product Search & Product Schema: Where can I learn about the very basics? http://www.bing.com/webmasters/ Search & Product Schema: Where can I learn about the very basics? http://www.google.com/webmasters/ Search & Product Schema: Where can I do the basics myself? Google Data Highlighter http://bit.ly/Google-Data-Highlighter-Tool Search & Schema: Show me how Google Data Highlighter works… CLIMATE CHANGE http://bit.ly/How-to-use-Data-Highlighter Search & Schema: Show me that Google Data Highlighter works… Museum takes slots #1, #2, & #3 Search & Schema: Show me that GDH works for a product line… So, can I highlight both products and articles? So, use Schema for your products and use Schema for your blogs! ProductCamp SoCal 2014 & Schema: Who else is just starting with Schema? http://www.aidforafrica.org/home/ ProductCamp SoCal 2014 & Schema: Who else is just starting with Schema? http://www.hiu.edu/ Search & Product Schema: Where else can I do the basics myself? SCHEMA RESOURCES Search & Product Schema: Where else can I do the basics myself? http://schema-creator.org/product.php Search & Product Schema: Where else can I do the basics myself? http://tools.seochat.com/tools/product-schema-generator/ O.K. But I like blogs…What’s a great blog about Schema? http://www.seoskeptic.com/what-is-json-ld/ O.K. But I like blogs…What’s another great blog re: Schema? http://bit.ly/Schema-Markup-Machine-Learning O.K. But I like blogs…What’s a really great site about Search & Schema? O.K. Give me an insider’s technical blog about Schema? http://www.seobythesea.com/ O.K. Give me a blog about Product Search & Testing. https://support.google.com/analytics/answer/1745147?hl=en http://bit.ly/seo-ecom-testing Search & Product Schema: Where can I study…from a source? https://developers.google.com/webmasters/business- location-pages/schema.org-examples I am super busy: Where’s a ‘Schema for Dummies’ website? http://builtvisible.com/micro-data-schema-org-guide-generating-rich-snippets/ I know about Schema: Where can I learn tons more about Product Schema? http://www.productontology.org/ I know about Schema: Where can I learn tons more about Product Schema? Google’s Freebase? After this presentation was delivered Google announced (December 16, 2014): “We’ve decided to help transfer the data in Freebase to Wikidata, and in mid- 2015 we’ll wind down the Freebase service as a standalone project.” https://www.freebase.com/ No, I know Schema: Where can I find more than tons about Product Schema? http://factual.com/ No, I knowProductCampSchema: Where SoCal can 2014I find & more Schema: than Schematons abouttools Product Schema? http://ontology2.com/o/ Look: I need to kill my competition with Schema, not kill ‘em w/ kindness. http://rdfa.info/ You’re really not listening: I need to really win…where’s that JSON stuff from before? http://json-ld.org/ Fine, show me the future of Schema. What does Linked Data mean for Schema? Really show me the future of Schema. Like, Freebase and other resources? http://basekb.com/ Why can’t you read my mind? Where are the Schema conferences? http://iswc2014.semanticweb.org/ Where is there a Schema techie conference -- both sooner and in Anaheim? http://ieee-icsc.org/icsc2015/ Where is there a Schema technical conference -- sooner, near Anaheim? And a conference where I can start shaping the future of Schema… http://www.omg.org/news/meetings/tc/ca-14/info.htm I want to give a talk about Schema at a Schema conference far, far away. O.K., here you go… http://www.xmlprague.cz/call-for-papers/ I don’t have time for that. I have a PhD, and I need the latest Semantic Web info. O.K., here you go… http://bit.ly/W3C-Semantic-Web-Papers Wait. Is there even more? Well, what about Schema in you product emails? https://developers.google.com/gmail/markup/ .