Hans Paukens/Sandra Uebbing (Eds.) Tri-Medial Working in European Local Journalism This documentation was realized with the support of the Commission of the European Communities under the Leonardo da Vinci programme. The content does not necessarily reflect the Commission’s position on this project -1- TABLE OF CONTENT Tri-Medial Working in European Local Journalism Introduction 3 Hans Paukens/Sandra Uebbing The Need for Cross-Medial Training in Local Media Houses in Scandinavia 2004-2005 7 Peter from Jacobsen Tri-Medial Journalism in the United Kingdom 15 Marijke Baas Tri-Medial Journalism in the Netherlands 19 Marijke Baas Survey on Tri-Medial Work in Belgium Local Media 25 Bettina Peters/Valentina Bonaccorso Local Journalism and Digitalization in Germany 39 Hans Paukens/Sandra Uebbing Bi-Medialization and Europization : The Journalistic Work in Austria 51 Meinrad Rahofer/Stefan Weber From Tri-Linguality to Tri-Mediality? (The Possible Future of) Cross-Medial Journalism in Switzerland 65 Meinrad Rahofer/Stefan Weber Local Journalism and Cross-Medial Working in Slovenia 83 Polona Požgan/Andreja Iljas Tri-Medail Working in Local Journalism: Romania and the CEE Countries 89 Mihai Coman/Raluca Radu/Alina Hogea/Irene Buhăniţă/Mădălina Bălăşescu Journalism Education in Bulgaria 105 Teodora Petrova/Manuela Manlihera General Annexes 109 -2- Introduction Hans Paukens/Sandra Uebbing For the recent years, the slogan “one content, all media” has been mirroring the transformation of journalistic working in Europe. At the same time, it reflects strategies of media companies to produce content only once and then to exploit it on distinct medial publishing platforms via digital technologies. For journalists, the producers of those journalistic products and contents, this development means a continous alternation of their professional profile and an increasement of various multi-medial skills which the media market requires. Thus, journalists additionally need to acquire multi-medial competences that enable them to keep up with the rapid transformations of the media industry. Facing these challenging qualification demands to a journalistic multi-medial working, a European network of twelve training institutes, media companies, associations and social partners started to generate a concept of journalism tri-medial further training with their project TRIMEDIAL in October 2004. As a two-year pilot project, TRIMEDIAL is financially supported by the European Leonardo-Da-Vinci Programme. Next to the Deutsche Hörfunkakademie (DHA), as the project coordinator, the other participating partners are: the German Verband Lokaler Rundfunk e.V. (VLR), the German Vereinte Dienstleistungs- gewerkschaft (ver.di), the Kuratorium für Journalistenausbildung (KfJ) from Austria, the Bulgarian St. Kliment Ohridski University of Sofia, the Danish Center for Journalistik og Efteruddannelse (CFJE), the European Journalism Centre (EJC), the Media Academie and the European Journalism Training Association (EJTA) from the Netherlands, the Romanian University of Bucharest, Faculty of Journalism and Sciences of Communication and HIŠA IDEJ and the Radio Academija from Slovenia. By offering journalists a concept of tri-medial further training on a European level, the project partners have the firm conviction to provide them with the necessary skills in order to master the contemporary and the futurous working market all over Europe. At the same time, the partners believe to strengthen significantly the European local journalists’ motivation for their own further training and thus their own professional mobility, and on the other hand, to initiate -3- a consciousness for the systematic development of human resources at the heads of personnel departments in the sense of a culture of lifelong learning. Primarily, TRIMEDIAL aims at journalists working for local and regional media, radio, TV and print in Europe. The training concept may be utilized convenient to working hours and contains a modular concept, training material, a train-the-trainer programme with a handbook for trainers and a concept of sensitization of the heads of personnel departments. By enforcing TRIMEDIAL, obtaining its visionized aims and implementing those goals on a European level, the project partners especially believe to unfold the conviction and faith of the Maastricht Communiqué of 2004 and the Copenhagen Declaration of 2002, since they have the strong conviction to deliver an instrument to the European journalists for their full integration into the emerging knowledge based society. The new milestones of the Maastricht Communiqué, the European Qualification Framework (EQF), the European Credit Transfer System in Vocational Education and Training (ECVET), and a modified EUROPASS enforce the facilitation for the European citizin to qualify herself/himself on a European level due to compatible national educational references. With the emergence of these developments, the modular training concept of TRIMEDIAL presents a facilitation of the acceptance and counting of journalism further training modules in a European context. The project partners of TRIMEDIAL especially have the firm conviction into the synergetic, border-crossing and experience-exchanging co-operation. The first step of the project had been a pilot study about the journalists and their contemporary working situation in England, the Scandinavian countries, the Netherlands, Belgium, Germany, Austria, Switzerland, Slovenia, Bulgaria and Romania. Central questions were: How do journalists qualify themselves all over Europe? What are the contents of their further qualification? Which skills and knowledge do they consider as significant? Where and for how long do they achieve a qualification, a training? What significance does tri-medial working possess for them? The results of the pilot study revealed large correspondences on the Presentation Workshop in February this year in Dortmund, Germany. In spite of different educational and medial systems, -4- a tendency became apparent towards multi-medial working in journalism all over Europe. However, there were different structures and thus distinct digital content production in the partner countries. Bulgaria seemed to be behind the online development of other countries, whereas in Romania, cross-medial working had already become reality for some time. In Belgium, Danmark, Austria and Germany, the development seemed to be even. The other aspect to be illustrated on a European level within the pilot study had been the contemporary cross-medial further training situation in each country. In a second step, the researched demand of European journalists, media companies and media training institutes now will be put together with the depiction of already existing tri-medial concepts of further training into the present documentation. This documentation will reflect the partners’ research results chapterwise about the contemporary situation in the Scandinavian area, in England, in Belgium and the Netherlands, in Germany, Austria, Switzerland, Slovenia, Bulgaria and Romania. The documentation contains the results by the project partners from the University of Bucharest, Dr. Mihai Coman, Raluca Radu, Alina Hogea, Irene Buhăniţă, Mădălina Bălăşescu, from the Austrian Kuratorium für Journalistenausbildung, Dr. Meinrad Rahofer, Dr. Stefan Weber, from the Dutch Media Academie, Marijke Baas, from the European Journalism Centre, Bettina Peters and Valentina Bonaccorso, from the Danish Center for Journalistik og Eferuddannelse, Peter from Jacobsen, from the German Deutsche Hörfunkakademie, Dr. Hans Paukens and Sandra Uebbing, from the Slovene HIŠA IDEJ and its department Radio Academija, Polona Pozgan and Andreja Iljas, and from the Bulgarian St. Kliment Ohridski University of Sofia, Teodora Petrova and Manuela Manliherova. The present documentation will serve as a basis for the definition of the concept cornerstones. At three regional workshops, all over Europe, the qualification demand then will be elaborated in correspondence with European media companies, training institutes and associations. Beginning of 2006, the further training concept will be presented which will be intergrating conceptual thinking, storytelling, writing skills, technical competences, visual skills, management and soft skills. Those skills will support tri-medial working – the systematic linking of journalistic knowledge with images, sounds, texts and graphics. -5- A train-the-trainer programme with a handbook for trainers and a concept of sensitization of the heads of personnel departments will round up the full package of TRIMEDIAL as a journalism further training concept. The production of the concept in all six languages of the project partners plus an English version accompany the way of implementing the concept into regional, sectoral and European networks. Two workshops in Europe for heads of personnel departments are other stepping stones in the process of sensitization and implementation of TRIMEDIAL into the European context. -6- The Need for Cross-Media Training in Local Media Houses in Scandinavia 2004 -2005 Peter from Jacobsen The Analysis This is a pilot study of the need for cross media training in local media houses. It is mainly based on a study of two Danish regional media houses, Nordjyske and Fyens Stiftstidende (FS). Nordjyske is a regional media house situated in the northern part of Jutland. The Center for Journalistik og Efteruddanelse (CFJE) has been doing consulting and teaching in Nordjyske in the past