ABSTRAK Katrin Ludirja : Skripsi Konten Peran Gender Perempuan dalam Film Animasi Barbie Penelitian ini dilakukan untuk mengetahui peran gender perempuan yang ada dalam film animasi Barbie. Film ini ditujukan bagi anak perempuan, padahal tokoh film tersebut sebagian besar diperankan oleh karakter perempuan remaja hingga dewasa. Karena itu, penerapan peran gender perempuan menjadi pertimbangan khusus bagi pembuat film animasi Barbie. Dalam penelitian ini, peran gender perempuan dibagi menjadi tiga jenis oleh Moser (1993), yaitu peran reproduktif, peran produktif, dan peran masyarakat. Setiap peran memiliki penguraian tersendiri, dan masing-masing menjadi indikator dalam mengisi lembar koding. Sesuai judul yang tertera, subjek penelitian ini adalah 24 film animasi Barbie. Jenis penelitian yang dipakai adalah kuantitatif deskriptif dengan metode analisis isi untuk menganalisis indikator peran gender perempuan dalam setiap film animasi Barbie. Uji reliabilitas diperlukan untuk menguji reliabilitas dari setiap enumerasi dan objek penelitian. Hasil penelitian menunjukkan dari ketiga jenis peran gender perempuan yang ada, film animasi Barbie banyak menunjukkan peran masyarakat, khususnya indikator mengikuti organisasi kolektif sosial. Pembagian peran tokoh menunjukkan banyaknya tokoh Hero Supporter dalam film Animasi Barbie. Adapun statistik pergeseran peran gender yang menjadikan peran masyarakat sebagai lambang feminitas film tersebut. Kata Kunci : Peran Gender Perempuan, Film Animasi Barbie, Analisis Isi vi Universitas Kristen Petra ABSTRACT Katrin Ludirja : Thesis The Content of Female’s Gender Role on Barbie Animated Films This research was conducted to find out female’s gender role that exist in the Barbie animated films. These films were intended for girls, whereas the movie characters played by adolescence female to adulthood female. So that, the implementation of female’s gender role became a particular consideration for the Barbie animated films maker. In this research there were 3 types of female’s gender role by Moser (1993), named reproductive work, productive work, and community managing work. Each of them has own decomposition, and also became the indicator to filled in the coding sheet. According to the title, subject of this research were Barbie animated films. The method in this research was descriptive quantitative by used content analysis to analyzed each of films. Reliability test was needed to tested the enumeracion and the object of study. The result showed that community managing work was the most done by female character on Barbie animated films, especially the indicator of female participation at social collective organizations. Division of film roles showed the number of role of Hero Supporter. There was a statistical of the friction of female’s gender roles that make the managing community work as a symbol of feminity on the films. Keywords : Female’s Gender Role, Barbie Animated Films, Content Analysis vii Universitas Kristen Petra DAFTAR ISI HALAMAN JUDUL ....................................................................................... i LEMBAR PENGESAHAN ............................................................................. ii LEMBAR PERNYATAAN PERSETUJUAN PUBLIKASI .......................... iii KATA PENGANTAR ..................................................................................... iv ABSTRAK ....................................................................................................... vi DAFTAR ISI .................................................................................................... viii DAFTAR GAMBAR ....................................................................................... xii DAFTAR TABEL ............................................................................................ xiv DAFTAR BAGAN .......................................................................................... xv DAFTAR LAMPIRAN .................................................................................... xvii 1. PENDAHULUAN .................................................................................... 1 1.1 Latar Belakang Masalah ................................................................... 1 1.2 Rumusan Masalah ............................................................................. 12 1.3 Tujuan Penelitian .............................................................................. 12 1.4 Manfaat Penelitian ............................................................................ 12 1.4.1 Manfaat Akademis ................................................................... 12 1.4.2 Manfaat Praktis ........................................................................ 12 1.5 Batasan Masalah .............................................................................. 13 1.5.1 Subjek Penelitian ..................................................................... 13 1.5.2 Teori ......................................................................................... 13 1.6 Sistematika Penulisan ...................................................................... 14 2. LANDASAN TEORI ................................................................................. 16 2.1 Teori ................................................................................................. 16 2.1.1 Film Sebagai Media Komunikasi Massa ................................. 16 2.1.2 Peran Tokoh Dalam Film ......................................................... 17 2.1.3 Film Animasi dan Anak ........................................................... 18 2.1.4 Pergerakan Gender Perempuan dalam Film Animasi .............. 19 2.1.5 Peran Gender ............................................................................ 20 2.1.6 Peran Gender Perempuan ......................................................... 21 2.1.7 Analisis Isi ............................................................................... 22 2.8 Nisbah Antar Konsep ........................................................................ 24 2.9 Kerangka Pemikiran .......................................................................... 26 3. METODOLOGI PENELITIAN ................................................................. 27 viii Universitas Kristen Petra 3.1 Definisi Konseptual .......................................................................... 27 3.1.1 Peran Gender Perempuan ......................................................... 27 3.1.2 Film Animasi ........................................................................... 27 3.2 Definisi Operasional ......................................................................... 27 3.3 Jenis Penelitian .................................................................................. 29 3.4 Metode Penelitian ............................................................................. 30 3.5 Jenis Sumber Data ............................................................................. 30 3.5.1 Primer ....................................................................................... 30 3.5.2 Sekunder .................................................................................. 30 3.6 Populasi dan Sampel ......................................................................... 30 3.6.1 Populasi .................................................................................... 30 3.6.2 Sampel ...................................................................................... 31 3.7 Teknik Analisis Data ......................................................................... 31 3.8 Unit Analisis ..................................................................................... 32 3.9 Uji Reliabilitas .................................................................................. 33 4. ANALISIS DATA ..................................................................................... 35 4.1 Gambaran Umum Sasaran Penelitian ............................................... 35 4.1.1 Mattel Incorporation ................................................................ 35 4.1.2 Sinopsis Film Barbie ................................................................ 36 4.1.2.1 Barbie in the Nutcracker (2001) .................................. 36 4.1.2.2 Barbie as Rapunzel (2002) ........................................... 37 4.1.2.3 Barbie of Swan Lake (2003) ........................................ 39 4.1.2.4 Barbie as the Princess and the Pauper (2004) ............ 40 4.1.2.5 Barbie Fairytopia (2005) ............................................. 41 4.1.2.6 Barbie and The Magic Pegasus (2005) ....................... 42 4.1.2.7 The Barbie Diaries (2006) ........................................... 43 4.1.2.8 Barbie Fairytopia: Mermaidia (2006) ......................... 44 4.1.2.9 Barbie in the Twelve Dancing Princesses (2006) ........ 45 4.1.2.10 Barbie Fairytopia: Magic of the Rainbow (2007) ..... 46 4.1.2.11 Barbie as the Island Princess (2007) ......................... 47 4.1.2.12 Barbie Mariposa (2008) ............................................ 48 4.1.2.13 Barbie and the Diamond Castle (2008) ..................... 49 4.1.2.14 Barbie Barbie in a Christmas Carol (2008) ............. 50 4.1.2.15 Barbie Thumbelina ( (2009) ....................................... 52 4.1.2.16 Barbie and the Three Musketeers (2009) ................... 53 4.1.2.17 Barbie in a Mermaid Tale (2010) .............................. 54 4.1.2.18 Barbie: A Fashion Fairytale (2010) .......................... 55 4.1.2.19 Barbie: A Fairy