Wellington Rugby League The Engine Room More than just a game The Engine Room Wellington Rugby League – local governing body Nurturing junior talent in the region and providing realistic career opportunities Simon Mannering Ben Matulino Isaac Luke More than just a game The Engine Room Building successful communities Partnering with local schools and clubs and working with the passion in our communities to succeed More than just a game Rugby League… It’s youth focused… It’s community focused… It’s full of ambitious sporting people…. and… It’s a game that’s exciting… it’s a sport that’s getting more and more coverage with more and more people tuning into rugby league! More than just a game The national game plan WRL are working closely with NZRL… a new CEO and 7 new zones all following the same vision NZRL are governing the game with strong leadership and vision: More than just a game A busy 2010 calendar An exciting year and we’ll be making the most of it… VS 2010 Four nations – Kiwis vs England Westpac Stadium, October 23 rd We’ve already got some exciting plans! More than just a game A busy 2010 calendar WRL Junior WRL Senior Championships Premiership 17 Apr – 15 Aug 27 Mar – 14 Aug NZRL Community Intermediate Cup Camp 18 Aug March 21 Pacific Cup 28 Aug – 16 Oct National Youth Premiership U15 and NZSSSC Secondary U17 Schools Nationals 28 Aug – 16 Oct 30 Aug National Provincial Stephen Kearney Premiership Cup 28 Aug – 16 Oct Sept - Oct More than just a game A busy 2010 calendar Our calendar is geared towards promoting career pathways Examples from 2009 included… Ava Seaumanigai Blaise Lomax signed Uiti Baker – signed Johnny Teleaga - signed with with the Canberra with the Melbourne 2009 Wellington Paramatta Raiders Storm player of the year at age 18 More than just a game A busy 2010 calendar Linking with professional clubs… • Stephen Kearney Cup Team vs Warriors Development Team • WRL Golf Classic • Melbourne Storm Camp • WRL U20s v Warriors Toyota Cup Team More than just a game WRL – a powerful branding vehicle Building strong communities across 11 Clubs throughout Wellington Titahi Bay Marlins 2,000+ registered players More than just a game A powerful branding vehicle • 15 partnered Secondary Schools • 15 partnered Intermediate Schools • Potential audience of over 100,000 people • WRL’s membership database is continually increasing More than just a game A powerful branding vehicle Extensive coverage in local papers More than just a game A powerful branding vehicle Poster campaigns – schools, city council centres, community hubs & clubs More than just a game A powerful branding vehicle • Radio via Atiawa Toa FM and Media Works • The “Pass it on” WRL e-newsletter • WRL website www.wrl.org.nz – increased from 50,000 page views in 2008 to 375,000 in 2009 More than just a game A powerful branding vehicle A National Presence: • NPP – Live coverage on SKY Sports • Weekly Updates on Forty Twenty • Dedicated pages in Super League - national magazine dedicated to Rugby League More than just a game What’s in it for you? Great sponsorship opportunities at any level Great multi media mix of brand enhancement Building a strong brand relationship with a growing community More than just a game Other sponsorship opportunity WRL Premiership WRL Junior Leagues Referees Association Kit Branding WRL Golf Classic Stephen Kearney Cup NZ Secondary School Rugby League Nationals National Provincial Championship Major Jersey Sponsorship Pacific Cup Packages tailored to your marketing needs and budget More than just a game WRL & History has proven the more proactively ACC works with Rugby League the lower the injury rate from Rugby League Working in partnership WRL and ACC can lower the injury rates in Wellington Rugby League Working together we can tailor a media package that will enhance a number of key ACC strategies to the WRL Community What is your key message and your target audience? More than just a game WRL & Naming Rights Sponsorship $20000 +GST “The WRL – ACC Safety Begins at Home Premiership” – working together to make our homes safer. Media: Local Newspapers, Website, Pass it on …enewsletter, Posters, Promo material , Radio Coverage, Ground Advertising, Super League Magazine Via the above media we can tailor your brand the message, e.g. Pass it on … weekly enewsletter – can be changed an tweaked to include articles - safety tips – best practice etc. More than just a game WRL & Referee Branding $10000 +GST “The most visual branding vehicle in sport is the referee, they are at the centre of the action 100% of the time” Brand + Message across the front and back of the Referee Kit Media: Local Newspapers, Website, Pass it on… enewsletter, Posters, Promo material , Radio Coverage, Ground Advertising, Super League Magazine Via the above media we can tailor your brand the message, e.g. Pass it on … weekly enewsletter – can be changed an tweaked to include articles - safety tips – best practice etc. More than just a game WRL & Community Partner $1000 +GST + Mouthguards for all registered players The ability promote your message with our brand via; Pass it on … enewsletter (Distribution list of 500 and growing) www.wrl.org.nz … WRL Website Posters in Club Rooms and Changing rooms More than just a game More than just sponsorship Think of the bigger picture With your support we can help local kids, communities and careers More than just a game.