•January 1 2014 NPT_Layout 1 12/17/13 1:56 PM Page 1 HE ON ROFIT IMES TM TThe Leading Business PublicationN For Nonprofit ManagementP • www.thenonprofittimes.com •T $6.00 U.S. January 1, 2014 Giving Tuesday More orgs, more money, more questions about donors BY MARK HRYWNA AND PATRICK SULLIVAN mGive Foundation. s #GivingTuesday advancing the It’s too soon to say whether donors are needle on charitable giving or just shifting the timing of their giving instead of moving it around during charities’ making them later on in the month, in- busiest time of year? That’s the ques- creasing their giving overall or shifting I their gifts online from other channels, tion that remains to be answered after #GivingTuesday last month. But, non- such as checks or in-person, according to profit leaders are still pleased Dr. Una Osili, director of re- with the huge jump in dona- search at the Indiana Univer- tions and funds raised dur- “Smart organizations sity Lilly Family School of ing the second iteration don’t procrastinate.” Philanthropy in Indianapo- Ron Shaich is the founder of what is intended to lis, Ind. She said giving and executive chairman, --Steve MacLaughlin Panera Bread and president, become a national day could be greater this Panera Bread Foundation. of giving. year because the overall At least $32.335 mil- economy seems to be im- lion was donated on Dec. proving, and key indica- 3, based on a survey by The tors of charitable giving, ‘Pay-What-You-Can’ Concept NonProfit Times of five donation pro- such as household income and the un- cessing platforms: Blackbaud, DonorPer- employment rate, seem much more posi- Challenged By Thin Margins fect, Pay Pal, Network for Good and Razoo. tive this year than last year. Other companies that were queried either “It’s healthy to shift away from putting BY MARTIN DAKS ates the Panera Cares cafés. planned to release data after the new year all their eggs in the last day’s basket,” anera Bread Co. wants to give “It’s a complex business model, in or did not release aggregate dollar totals said Steve MacLaughlin, director of the something back to the commu- part because we’re committed to deliv- but reported large percentage increases in Idea Lab at Blackbaud. nities it serves, and one way it ering the ‘Panera experience’ at all of participation and donations over last year. “Smart organizations don’t procrasti- has is to launch a series of our locations,” she said. “Revenue at nate; if anything, they’re getting their last P the Panera Cares cafés varies by month, The total does not include all of the “community cafés” where “suggested $5.75 million raised by Baltimore’s “BMore few dollars on the last two days of the donations” replace fixed prices on the so sometimes there’s enough to cover Gives More” #GivingTuesday campaign, year. Focusing more on driving giving to- menu. The concept is fine, but “it is the operating costs. But in some which benefited hundreds of Charm City ward a deadline will help you to increase challenging,” said Kate Antonacci, di- months the Panera Foundation subsi- charities. Nor does it include $85,455 overall giving. The holiday thing is huge rector of social impact initiatives for the dizes the cafés.” raised via text donations through the Giving, page 6 Panera Bread Foundation, which oper- Margins, page 5 Five Outstanding Low-Budget Websites Impact doesn’t have to cost a small fortune BY ZACH HALPER our website is your most visible and visited marketing piece. It says a lot about an organization. Websites are supposed to level the playing field -- small versus big -- when it comes to generating support and pushing Y advocacy. Outstanding websites offer an effortless user experience, where an audience is encouraged to take action through compelling content, strong visuals, and a clear call to action. If a supporter was interested in doing more with your organization, it should be instantly clear how the person can donate to your mission, and engage with your programs. While nonprofits with large operating budgets can set the bar high with their daz- Websites, page 16 ADVERTISEMENT THANK YOU to the Abila Partners, Sponsors, Speakers, Abila Users Conference a success. Fund Accounting 100 | Fundraising 50 | Fundraising Online | Grant Management | Millennium netFORUM with A-Score™ abila.com | (866) 592-4545 | [email protected] •January 1 2014 NPT_Layout 1 12/17/13 1:56 PM Page 2 Picked by Forbes magazine as one of the top jobs sites for nonprofits Whether you’re job hunting or hiring, get a head start The NPT Jobs Career Center thenonprofittimes.com/jobs Mary Ford: 973-401-0202 Ext. 206 •January 1 2014 NPT_Layout 1 12/17/13 1:56 PM Page 3 Editor-in-Chief Paul Clolery January 1, 2014 Vol. 28 No. 1 [email protected] In This Issue Senior Editor Mark Hrywna [email protected] S_______________________________________________________________________________PECIAL REPORT Staff Writers Patrick Sullivan [email protected] Zach Halper Accounting Software [email protected] Reading, Writing, And Running Software 11 BY TED NEEDLEMAN Contributing Editors Susan Ellis Herschell Gordon Lewis Accounting Automation: Prominent Applications 12 BY TED NEEDLEMAN Thomas A. McLaughlin Tim Mills-Groninger Amy Sample Ward _______________________________________________________________________________EWS President John D. McIlquham 1 N Business Manager Barbara Nastasi Giving Tuesday [email protected] 11 BY MARK HRYWNA AND PATRICK SULLIVAN ‘Pay-What-You-Can’ Concept Challenged By Thin Margins Production Manager Jeff Nisbet 21 BY MARTIN DAKS [email protected] Five Outstanding Low-Budget Websites 21 BY ZACH HALPER Marketing Director Deanna Quinones [email protected] Coalitions, Partnerships And The #Unselfie 26 BY MARK HRYWNA Advertising Sales Director Scott Vail [email protected] (973) 538-3588 C______________________________________OLUMNS Business Development Dir. Peter Manfre GENERAL RAMBLINGS [email protected] 4 19 Two Imperatives (973) 401-0202 Ext. 219 BY PAUL CLOLERY Classified Manager Mary Ford STREETSMART NONPROFIT MANAGER [email protected] 15 CEO Survival (973) 401-0202 Ext. 206 BY THOMAS A. MCLAUGHLIN Corporate John McIlquham President & CEO D______________________________________EPARTMENTS Paul Clolery Vice President/Editorial Director 24 News In Brief Circulation Manager Charles Mast 18 Web Innovation Aisle [email protected] 20 Resource Marketplace Executive Offices Mack-Cali Lake View Plaza Advertiser Index 201 Littleton Road, 2nd fl. 11 20 Morris Plains, NJ 07950 (973) 401-0202 23 Calendar NPT Jobs Postmaster Mail address changes to: 23 NCS Fulfillment P.O. Box 0567 Selmer, TN 38375 1-888-400-4963 THE NONPROFIT TIMES is published semi-monthly A one-year subscription is $65 US, $89 US Canada and $129 US for international. The NonProfit Times (ISSN 0896-5048) USPS #001-548 is a publication of NPT Publishing Group, Inc. Periodicals postage paid at Morris Plains, NJ and additional entry points. Unso- licited manuscripts are welcome, but The NonProfit Times does not assume responsibility for their return. None will be returned without a self- addressed, stamped envelope. No material in this publication may be photocopied or reproduced in any form whatsoever with out permission of the Publisher. Views expressed by independent columnists or correspondents are theirs and do not necessarily represent the views of NPT 12 Publishing Group, Inc. © 2014 NPT Publishing Group, Inc. 1 JANUARY 1, 2014 THE NONPROFIT TIMES www.thenonprofittimes.com 3 •January 1 2014 NPT_Layout 1 12/17/13 1:56 PM Page 4 THE NONPROFITTIMES PAGENEWS IN BRIEF4 Donors See (RED) During Red Kettle Cash Stolen in D.C. knife-wielding thief made off with an es- The suspect was confronted by a security High-End Auction A timated $10,000 in cash from one of the guard during the theft and drew a knife. Reck- line said the guard was not harmed. A descrip- n auction at Sotheby’s generated $12.88 million for Project (RED). Among the 43 items auc- Salvation Army’s community centers in Wash- tion of the individual was not made available. tioned were a pair of 18-karat gold headphones designed by Apple’s Jony Ive, at $461,000, ington, D.C., the proceeds of a weekend’s holi- A “The Salvation Army is grateful the on-duty and a one-of-a-kind Leica M camera designed by Ive and industrial designer Marc Newson that day Red Kettle Campaign. security officer at Solomon G. Brown was un- fetched a cool $1.68 million. Salvation Army National Capital Area Com- harmed during this incident. We are praying for The Bill and Melinda Gates Foundation matched the funds raised from the auction. “Because mander Maj. Lewis Reckline, in a statement to the suspect(s) involved,” said Reckline. The the U.S. and U.K. government have challenge grants, you can add 43 percent to the total raised The NonProfit Times, said that someone broke funds were being stored at the community cen- tonight, bring it to $37.46 million,” said Mark Dybul, executive director of the Global Fund to Fight into the Solomon G. Brown Corps Community ter rather than deposited in the bank because it AIDS, Tuberculosis and Malaria via a statement released by (RED). Center at approximately 5:30 a.m. on a Sunday. was a weekend and the banks were closed. No (RED), based in New York City, is a program of ONE, with U.S. headquarters in Washington, D.C. It is believed that the individual must be some- arrests have been made. – Zach Halper It was created in 2006 by U2 singer Bono and Bobby Shriver, son of Peace Corps architect Sargent one who knows where the safe was located. Shriver. (RED) pulls in corporate partners, who donate portions of the sales of certain items to the Global Fund to Fight AIDS, Tuberculosis and Malaria, based in Geneva, Switzerland.