7 ELEMENTS INTRODUCTION TO AUSTRIAN WINE © AWMB SEVEN ELEMENTS OF UNIQUENESS Key Facts © AWMB/Philipp Forster AUSTRIAN VINEYARD AREA IN 2015 Total: 46,515 ha / 115.000 acres BASIC FACTS • Production: 250 million litres • Consumption: 250 million litres • Import: 50 – 70 million litres • Export: 50 – 70 million litres AUSTRIA‘S BOOMING WINE EXPORTS Value: € 170 million Volume: 53 million litres Ø Price: 3.24 Euro/liter Source: Statistics Austria, preliminary export figures I-XII 2018 (as of March 2019). The data capture method used by Statistics Austria also includes re-exports of non-Austrian wine. 1995 no data available. AUSTRIAN WINE EXPORTS: BOTTLE VS. BULK 65.000 60.000 55.000 50.000 45.000 40.000 35.000 30.000 25.000 inL 1.000 20.000 15.000 10.000 5.000 0 2000 2001 2002 2003 2011 2012 2013 2014 2015 2016 2017 2004 2005 2006 2007 2008 2009 2010 MengeBottles Flasche MengeBulk Fass AUSTRIA‘S TOP 10 EXPORT MARKETS (REVENUE) Source: Statistik Austria, preliminary export numbers for 2018; March 2019 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © AWMB/Philipp Forster 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © AWMB/Anna Stöcher ([email protected]) THE TENSION OF OPPOSITES Skiing in the West Wine in the East © AWMB © AWMB THE TENSION OF OPPOSITES 3 2 1 1. Continental-pannonian 2. Temperate atlantic 4 3. Cool air from the north 4. Mediterranean climate © ÖWM AUSTRIA IS STILL A COOL CLIMATE VITICULTURE, BUT… • +2° C average temperature since 1980 • Hotter summers, less snow in winter, receding glaciers • Danger: drought, floods, hail, mudslides, late frost (2016) … • Diseases: pests survive the winter much easier nowadays • Higher altitude vineyards gain interest • Resistant grape varieties gain interest 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © AWMB/Philipp Forstner BEAUTIFUL LANDSCAPE – DEMANDING SOILS Gravel Silt & sand Volcanic tuffs Loess Crystalline gneiss Conglomerate © M. Heinrich 2012, © M. Heinrich 2006, © M. Heinrich 2014, © Thomas Hofmann, © M. Heinrich 2008, © T. Untersweg 2006 BEAUTIFUL LANDSCAPE – DEMANDING SOILS Wachau © AWMB/Egon Mark BEAUTIFUL LANDSCAPE – DEMANDING SOILS Loess in the Weinviertel © AWMB BEAUTIFUL LANDSCAPE – DEMANDING SOILS Kamptal © Committee Kamptal BEAUTIFUL LANDSCAPE – DEMANDING SOILS Neusiedlersee © AWMB BEAUTIFUL LANDSCAPE – DEMANDING SOILS Südsteiermark © AWMB/Anna Stöcher ([email protected]) BEAUTIFUL LANDSCAPE – DEMANDING SOILS Wien (Vienna) © AWMB/Gerhard Elze 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © AWMB/Committee Kamptal DOMESTIC AS WELL AS INTERNATIONAL Ideal terroirs for international varieties Riesling | Sauvignon Blanc | Muskateller | Pinot Blanc | Chardonnay | Pinot Noir | Cabernet | Merlot etc. Special autochthonous varieties Grüner Veltliner | Zierfandler I Rotgipfler | Neuburger | Roter Veltliner | Zweigelt | Blaufränkisch | St. Laurent | Blauer Wildbacher etc. FUNGUS RESISTANT VARIETIES (PIWI) . Roesler QW . Rathay QW . Blütenmuskateller → QW . Muscaris → QW . Souvignier gris → QW . Donauriesling, Donauveltliner . Bronner, Cabernet blanc, Johanniter . Cabernet Jura, Pinot Nova, Regent DISTRIBUTION OF PLANTED GRAPE VARIETIES Other red varieties 10,0% Blauer Portugieser 2,7% • 40 varieties eligible Blaufränkisch Grüner Veltliner for quality wine 6,5% 31,0% • 5 partially fungal resistant varieties Zweigelt 13,8% Welschriesling 7,2% Other white varieties Riesling 24,5% 4,3% Source: calculation ÖWM based on Statistik Austria NÖ, Wein-Online Burgenland, Viticultural Cadastre Steiermark, Vineyard Register of the City of Vienna, MA 58. Last updated: February 2017 AUSTRIA‘S GRAPE VARIETIES 1999 VS. 2009 VS. 2017 1999 2009 2017 6,2% 9,7% 10,0% 4,9% 3,5% 2,7% 5,4% 29,4% 7,0% 6,5% 31,0% 36,1% 9,0% 14,1% 13,8% 7,8% 7,2% 26,1% 8,9% 4,1% 4,3% 3,4% 24,3% 24,5% Grüner Veltliner Welschriesling Riesling Other white varieties Zweigelt Blaufränkisch Blauer Portugieser Other red varieties 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © AWMB/Loisium GREAT TRADITION MEETS YOUNG ROOKIES Traditional Kellergasse © AWMB/Committee Weinviertel, Alexander Haiden GREAT TRADITION MEETS YOUNG ROOKIES Domäne Wachau in the Wachau © AWMB/Herbert Lehmann GREAT TRADITION MEETS YOUNG ROOKIES Göttweig Abbey in Kremstal © AWMB/Himml GREAT TRADITION MEETS YOUNG ROOKIES Weingut Esterházy in Leithaberg © AWMB/Esterhazy GREAT TRADITION MEETS YOUNG ROOKIES The Loisium in Kamptal © AWMB/Johannes Brunnbauer ([email protected]) GREAT TRADITION MEETS YOUNG ROOKIES Weingut Neumeister in Vulkanland Steiermark © Weingut Neumeister SMALL COUNTRY – DIVERSE PORTFOLIO Austria Australia 46,500 ha 160,000 ha 4,000 bottlers 2,200 bottlers 14.000 growers (-30% since 2009) Ø 3,22 ha per grower (+42,4% since 2009) NUMBER OF BOTTLERS ABOVE AND BELOW 30,000 LITRES 7.000 6.000 5.000 4.000 5.505 3.206 3.253 3.000 3.134 3.103 2.936 2.802 2.656 2.526 2.000 1.000 1.682 1.379 1.601 1.552 1.611 1.519 1.528 1.450 976 0 2009 2010 2011 2012 2013 2014 2015 2016 2017 ExportrelevanteExport-relevant producersBetriebe (über(above 30.00030,000 Liter) litres) KleinbetriebeSmall producers (unter(below 30.00030,000 Liter) litres) Quelle: Depiction AWMB after stock declaration Bundeskellereiinspektion 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © Weingut Fred Loimer PERFORMANCE WITH AWARENESS • Austrian agriculture 21% organic • Organic wine rose from 3% - 14% • 7% certified sustainable • 75% Minimum Intervention • Low yields: 67,5 hl/ha PERFORMANCE WITH AWARENESS The „Sustainable Austria“ certification Wines made organically or biodynamically can programme regulates the use of the term be identified by the green EU organic logo with the code number of the certification body. „sustainability“ in Austrian winemaking. 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © iStock THEGREATEST GREATEST VALUEVALUES IN THEIN FINE FINE WINEWINE WORLD • Austria leaves the lowest entry level • Good qualities from 3 – 5 € ex cellar • Not cheap but excellent value for money • Top wines from 10 to 20 € • World class available from 30 € • California: 120 - 160 € • Burgundy: 100 - 600 € 1. THE CLIMATE 2. THE LAND 3. THE GRAPES 4. THE CULTURE 5. NATURE 6. VALUE FOR MONEY 7. THE TASTE © Manfred Klimek IDEAL MATCH FROM SCHNITZEL TO SUSHI EVERYWHERE AT HOME! © AWMB/Blickwerk Fotografie, © Peter lrman - stock.adobe.com, © karepa - stock.adobe.com, © Karen Mandau - stock.adobe.com, © Yeko Photo Studio - stock.adobe.com, © Kesu - stock.adobe.com ORIGIN MARKETING EU WINE CATEGORIES 1. WINE WITHOUT GEOGRAFIC INDICATIONS 2. WINE WITH PROTECTED GEOGR. INDICATION (PGI) 3. WINE PROTECTED DESIGNATION OF ORIGIN (PDO) AUSTRIAN WINE LAW 1. WEIN 2. LANDWEIN (PGI) 3. QUALITÄTSWEIN (PDO) WEIN Österreich AUSTRIAN WINE LAW 1. WEIN 2. LANDWEIN (PGI) 3. QUALITÄTSWEIN (PDO) PRODUCTION REGIONS FOR LANDWEIN Weinland Bergland Steirerland AUSTRIAN WINE LAW 1. WEIN 2. LANDWEIN (PGI) 3. QUALTIÄTSWEIN (PDO) QUALITÄTSWEIN WITH QUALITY CHECK NUMBER Estate bottlings with quality seal on capsules SUCCESSFUL BRANDING QUALITÄTSWEIN QUALITÄTSWEIN (DOP) Qualitätswein from generic specified regions Qualitätswein from specific Specified regions QUALITÄTSWEIN • Grapes harvested in a single winegrowing region • From grape varieties, approved for Qualitätswein • Minimum must weight 15 KMW • government inspection number after sensorial examination • Min alcohol 9.0% • Total acidity min 4 g/l • Maximum yield 9,000 kg grapes/ha • Free of defects in appearance, smell and flavour AUSTRIA‘S 9 GENERIC SPECIFIED REGIONS (= LÄNDER) QUALITÄTSWEIN NIEDERÖSTERREICH . White . Red . Rosé . Sweet wines . Sparkling Sekt g.U. Alternative wines ? QUALITÄTSWEIN QUALITÄTSWEIN (DOP) Qualitätswein from generic specified regions Qualitätswein from specific specified regions AUSTRIA‘S 17 SPECIFIC SPECIFIED REGIONS REGION TYPICAL WINES: DAC STATUS QUO . Quality Wines from specific specified regions . Focus on the most representative wine(s) . All other wines under generic appellation . Regional wines (Gebietswein) . Village wines (Ortswein) . Single vineyards (Ried) FROM VINTAGE 2018: 13 DAC REGIONS DAC: DISTRICTUS AUSTRIAE CONTROLLATUS • Qualitätswein from specified regions • Focus on the most representative grape varieties & styles • Distinctive flavour profile • Developed and established by Regional Wine Comittees National Wine Comittee Agricultural Ministry AUSTRIA‘S REMAINING REGIONS WITHOUT DAC HIERARCHY OF QUALITÄTSWEIN IN AUSTRIA .RIEDENWEIN - DAC Wine from a single vineyard Beispiel: KAMPTAL DAC RIED HEILIGENSTEIN ZÖBING .ORTSWEIN – DAC Wine from one Village Beispiel: KAMPTAL DAC LANGENLOIS .REGION TYPICAL WINE – Wines from one DAC Region Beispiel: KAMPTAL DAC .GENERIC QUALITÄTSWEIN – Wines from one Bundesland Example: NIEDERÖSTERREICH WINE HIERARCHY & PRICE PYRAMID Cru expression of origin Village development potential complexity Specified Region / DAC concentration character Generic Region OFFICIAL VINEYARD MAPPING UNDER WAY . Legal definition of all Austrian vineyards commune by commune . Single vineyard wines must carry the word “ RIED“ on the label . No official vineyard classification so far . But an official project has been set up . Definition of all villages that can appear on a label VINEYARD MAPPING There is simply no other place on earth where the refreshing wines are so concentrated, or where opulent wines exhibit such grace. © AWMB/Philipp Forstner [email protected] THANK YOU! © AWMB.