Festival Review Liverpool Irish Festival bringing Liverpool and Ireland closer together using arts and culture. Festival Review 2020 Produced Dec 2020 Contacts John Chandler - Chair Emma Smith - Director Liverpool Irish Festival Liverpool Irish Festival +44(0) 151 722 2377 +44(0) 151 513 6640 +44(0) 776 294 3697 +44(0) 7804 286 145 [email protected] [email protected] [email protected] Company Limited No.4800736. Registered Charity No.1100126 Liverpool Irish Festival is a member of COoL; a diverse collective of key arts organisations in Liverpool, championing the arts; changing perceptions; creating possibilities. 1 Contents 2020 headline achievements ..................................................................................................................................................................... 4 Points of Pride ....................................................................................................................................................................................................................... 4 Notable activities ................................................................................................................................................................................................................. 4 Overview .................................................................................................................................................................................................................. 5 Cultivating and inspiring audiences ........................................................................................................................................................ 7 Recommendation, re-attendance and quality ratings ............................................................................................................................ 7 Recommendation rates .................................................................................................................................................................................................. 7 Re-attendance ....................................................................................................................................................................................................................... 8 Annual Engagement ......................................................................................................................................................................................... 8 Out-of-festival events and annual growth ............................................................................................................................................................. 8 Notes on audience values ............................................................................................................................................................................................ 8 Event and audience growth/developments ................................................................................................................................................... 9 Live programme build .........................................................................................................................................................................................................10 Exhibition figures ....................................................................................................................................................................................................................10 Intersectional programming ...........................................................................................................................................................................................10 Participants and audiences ............................................................................................................................................................................................11 Ticket pricing and averages ...........................................................................................................................................................................................11 Average age ...............................................................................................................................................................................................................................12 Inclusion/The Creative Case ....................................................................................................................................................................13 Notes on data collection; entry and issues with identity data ...................................................................................................... 14 Place of birth vs resident now ......................................................................................................................................................................................16 Ethnicity and nationality: audiences and artists ............................................................................................................................................. 16 Analysis – audience and artist ...............................................................................................................................................................................16 Gender: audiences and artists .....................................................................................................................................................................................18 Sexuality: audience and artists ....................................................................................................................................................................................20 Payment of artists ...........................................................................................................................................................................................21 Audience postcode analysis .....................................................................................................................................................................22 Travel and out of town stays: indicators ...............................................................................................................................................................25 2020 indicators .................................................................................................................................................................................................................25 PR: Facts Figures and Trends .................................................................................................................................................................25 Print ...................................................................................................................................................................................................................................................25 Distribution ..................................................................................................................................................................................................................................26 Social media growth summary .....................................................................................................................................................................................27 Facebook ................................................................................................................................................................................................................................27 Twitter ........................................................................................................................................................................................................................................28 Instagram ................................................................................................................................................................................................................................28 Website.....................................................................................................................................................................................................................................29 Mailchimp ................................................................................................................................................................................................................................29 2 Press achieved .........................................................................................................................................................................................................................30 Notes on press achieved ............................................................................................................................................................................................33 Testimonials ........................................................................................................................................................................................................33 Descriptors ..................................................................................................................................................................................................................................33