AAAAAA NNewsletterewsletter Keeping Members Informed and Connected December 2005 Volume 1 Number 4 In this issue: The President’s Column A Conversation with... 3 by Ray Taylor Featured Research 4 want to start out this, my fi nal column, I believe Special Feature 7 by saying that it has truly been an honor that, thanks to Graduate Student News 10 I to be your President. I know others have the efforts of In Memoriam 11 commented previously on the caliber of people the Executive in the American Academy of Advertising, but Committee and I want to reiterate that the AAA membership the membership Executive Committee is characterized by outstanding scholars, at large, President educators, administrators, and practitioners, who 2005 was an Charles R. Taylor also happen to be very friendly and pleasant excellent year Ray Taylor Villanova University individuals. I would like to encourage every for the Academy. Last year, President [email protected] one of you to stay involved in AAA activities Joe Phelps indicated a need to continue President-Elect by serving on a committee, attending our annual to stabilize the Academy’s fi nancial Patricia B. Rose conference and/or simply corresponding with position. I am pleased to report that we Florida International University other members. President, p. 2 rosep@fi u.edu Vice President Carrie La Ferle, Ph.D. Update on Loyola University New Orleans, Michigan State University [email protected] Post-Katrina Secretary with special guest Teri K. Henley going home Hong Cheng ith the aftermath of Hurricane Katrina, for a while, Ohio University AAA members have expressed concern we rented an [email protected] apartment in Wabout fellow members who were Treasurer affected by both Hurricanes Katrina and Rita. Birmingham Les Carlson Teri Henley, Associate Professor and Chair in so my husband Clemson University the Department of Communications at Loyola could continue [email protected] University New Orleans, has privileged us with doing his job. He’s a district Past-President an update on how she and her faculty, staff Teri Henley Joseph E. Phelps and students were affected by Katrina, where manager for the The University of Alabama they are now, and how they are coping with the college publishers, John Wiley & Sons. [email protected] aftermath. She begins by telling her story of So he needed an airport that was actually functioning and DSL and who knew when AAA Newsletter Editor leaving her home in New Orleans. She writes: Shelly Rodgers My husband Hank and I packed up our two New Orleans could provide either of those- University of Missouri-Columbia cars with our golden retriever, Callie and headed -let alone creature comforts like food, [email protected] up to Birmingham, Alabama on the Saturday water and the like. In spite of this, we are before the storm. We packed light and casual- doing great. The dog loves having a stay AAA Website Master at home dog-mom for the fi rst time in her Joe Bob Hester -like we do for every evacuation. It usually University of North Carolina-Chapel Hill amounts to a long weekend with my husband’s life. She is not going to be happy when I [email protected] brother and his family and then it is back to go back to work in January! On the faculty front, our faculty Visit the AAA Website at: work. Well, you know the rest of that story. http://americanacademyofadvertising.org/ When it became apparent that we wouldn’t be Katrina, p. 14 AAA Newsletter 1 President, cont’d p. 1 have made some fundamental changes that have addressed worked alongside people who are both highly talented and this issue, and appear to have “turned the corner.” Of care a great deal about the Academy. course, we should always be thinking about the future, The committees made a great deal of progress this year. and I know development will be a goal of the Strategic I am grateful to all of you who served on a committee Planning Committee our incoming President, Pat Rose this year, and hope you found it to be a rewarding has put together in order to develop a formal plan for the experience. This year’s committee chairs were Mary Ann Academy’s future. Pat is tapping the expertise of several Stutts for the Awards Committee, Bonnie Reece for the past-Presidents, whose perspectives bring considerable Finance Committee, Wendy Macias for the Membership insight to our operations. Committee, Jef Richards for the Publications Committee, Another bright spot of 2005 was the Houston conference Bruce Bendinger for Industry Relations, Jorge Villegas for broke our attendance record. Perhaps more importantly, the International Advertising Education Committee, and due to member interest and the quality of papers presented Linda Shipley for the Accreditation committee. at the conference, we are seeing a continuing trend toward Russ Laczniak’s service as Journal of Advertising increased interest in the conference, and are likely to again editor is much appreciated, as is the excellent product he see very strong attendance this year. As the Academy is putting out with the help of those who submit papers is a volunteer organization, these types of successes are as well as reviewers. I am very appreciative of Shelly truly driven by the membership. I am also happy to report Rodgers’ efforts in bringing us a top quality newsletter. that membership rose this year, something for which our I can tell you fi rst hand that Shelly puts a lot of time Membership Committee and Don Jugenheimer deserve and energy into this document and the results are very recognition for. impressive. Joe Bob Hester also provides a very valuable While the Academy has always been a strong service to the Academy as our webmaster and does an organization, we are at a crossroads in at least one respect. excellent job. One fi nal thank you is due to Courtney With membership increasing and interest in the conference Carpenter of the University of Alabama, who helped at an all time high, we have an opportunity to expand us with the redesign of the AAA Directory. Thanks, more internationally. While on other business, I had the Courtney! opportunity to present papers at the ICORIA conference Under the leadership of incoming President Pat Rose, in Europe, and at meetings in Asia. Whenever I had an next year is certain to see good things happen for the audience, I made a point of promoting the AAA as a Academy. Pat will provide outstanding leadership and will premier academic organization for the study of advertising. have the assistance of President-elect Les Carlson, Vice It was pretty clear to me that this was not a hard sell. At President Jef Richards, Treasurer Kristina Frankenberger, the same time, we really need to think of more ways to and Secretary Kim Sheehan. Good things are ahead! engage international scholars. Of course, the Asia Pacifi c Thanks again to all of our members – it has been a conference, held every other year, is one pillar of strength pleasure!! in this regard. There are several people that I really have to thank for their efforts on behalf of the Academy. Don Jugenheimer is a true professional and has done a tremendous job as Executive Secretary, putting in an enormous number of Thanks and Farewell hours for the Academy. I do not know what I would have done without him staying on top of so many things. Bob From the AAA President and King continues to do truly outstanding work as Conference all of the Executive Committee, Director, and was at the heart of the success of both the thanks for a wonderful and Houston and Hong Kong Conferences this year. As many of you already know, Bob is truly dedicated to the productive year. Academy and has been enormously helpful to a series of Presidents of this organization. We look forward to your It was a pleasure to work with the offi cers who served with on the Executive Committee this year. Past-President continued support of the new Joe Phelps, President-elect Pat Rose, Vice President Carrie executive committee and this LaFerle, Treasurer Les Carlson, and Secretary Hong great Academy - the AAA! Cheng each had input into all decisions. The Executive Committee works as a team, and I am grateful to have AAA Newsletter 2 A Conversation with...Craig Calder Bio Craig joined Doubleclick in June 2005 to lead the Motif rich media team. His creative vision and sales leadership have helped Motif gain impressive market share and double revenue the past three quarters. Prior to joining Doubleclick, Craig served as Vice President of Marketing for New York Times Digital from 2000-2004. Craig is credited with developing the concept for Surround Sessions, a session-based online ad model that was designed to increase ad effectiveness and make online branding a reality by leveraging reach and frequency metrics. He is the recipient of the 2003 Punch Sulzberger award for innovation and leadership in the business category at The New York Times Company. Before joining NYTD, Craig served as Director on Marketing and Content at Nickelodeon Online where he managed the creation of the family of Nickelodeon online properties that include nick.com, nickjr.com and tvland.com. He also managed the development and execution of Nickelodeon Online’s ecommerce and pay content strategy. Previously, Craig helped launch the New York offi ce of Eagle River Interactive where he served as creative director and managed strategy and design for a number of clients. He also served as senior creative director at Modem Media, where he developed ground-breaking interactive projects for brand-name clients.