S THE MAGAZINEOOT WITH SCOOTITUDE! WHO AREC SCOOT? THE MAGAZINE Welcome aboard Scoot, Singapore’s brand new low cost, long haul l YOUR LIFESTYLE MANUAL WITH A SPLASH OF SCOOTITUDE airline, wholly owned by l YOUR LIFESTYLE MANUAL WITH A SPLASH OF SCOOTITUDE l THE l LAUNCH THE ISSUE LAUNCH Singapore Airlines. ISSUE SydneyLike a local Sydney Like a local OUR INSIDER’S GUIDE OUR INSIDER’S GUIDE WHO’S READING SCOOT? Scoot magazine readers are well-travelled, media savvy and tech smart. We’re a magazine BANGKOK + GOLD COAST GOLD COAST TAIPEI TOKYO + SINGAPORE for the young, the BANGKOK + + SINGAPORE + + TIANJIN + + TAIPEI + TIANJIN + TOKYO young-at-heart and the value seeking. Scoot Magazine is bright, bold and fresh. It is a fun, modern Our readers would welcome lifestyle magazine that is jam-packed with lively, informative content. brief, relevant Scoot Magazine covers lifestyle topics – travel & leisure, food & drink, nightlife, style & design, art, music, film, people – and useful tips, exclusively on the Scoot network. The tone is conversational, in-the-know suggestions humorous, occasionally irreverent and always attention on what to do and grabbing. where to go in each Scoot Magazine has a community feel: Scoot enables readers via various social media platforms to make the most of their destination. These are people travel experiences and encourages them to share with other travellers. who remember that travel Sharing experiences, films and images on YouTube, Facebook is all about discovering, and Twitter allows the Scoot community to come together. Scoot is central to this conversation – both in terms of actively posting connecting, updates and tweets, and reporting the best ones in print. Join us on experiencing, Facebook - https://www.facebook.com/flyscoot and enjoying. Simply put, our readers are people with Scootitude. l 1.3 MILLION READERS WITH SCOOTITUDE = RESULTS! l S THE MAGAZINEOOT WITH SCOOTITUDE! C THE BUzz Sydney Airport Chief Executive Regional Director Singapore Tourism Kenneth Lim Officer Kerrie Mather “What does Scoot mean for Singapore? Because the business “Scoot, a subsidiary of Singapore model is low-cost and long haul, it means more Australians Airlines, would generate $146 can visit Singapore. It also means that people can spend less million a year for the NSW on the flight, and more at the destination. Because it’s a direct economy and bring close to 400 flight, it makes Singapore not so much a stopover anymore - passengers to Sydney every day.” whoever takes this flight wants to go and see only Singapore.” SCOOTBIZ THE BUzz Scoot’s Business Class, ScootBiz, enables you Scoot Chief Executive to reach discerning leisure and business travelers. Campbell Wilson ScootBiz class passengers are decision-makers “We are not designed who prioritize comfort, style and value in their to cannibalize from travel experiences. anyone, we will fill our aircraft on the target ( adventure ) ( on the road ) Makansutra Gluttons Bay market that we are Singing attracting, so it is new Singapore’s Share your favourite hometown hangouts Praises www.facebook.com /flyscoot Australia-based singer-songwriter CHARLIE LIM business.” shares HIGHLIGHTS and BEHIND-THE-SCENES snapshots from a RECENT TRIP to his native island hen this unassuming 23-year-old sings, his soulful and raspy the w crooning has buckled a few knees. Opening for the likes of The Whitlams and Kimbra at sold-out shows, and making the Top The Queensland 10 of Australian radio station PBS106.7 FM’s charts, Lim has developed a solid PEOPLE l PLUG IN TOADVENTURE OUR NETWORK’SSTYLE SOCIAL SCENEFOOD Back l on stage at BluJazz Cafe... fanbase in the land Down Under. This PULSE year his eponymous debut EP led to a homecoming gig at the Mosaic Music Festival – Singapore’s biggest contemporary music event – where he was given an enthusiastic reception. Government We wondered what it was like for the folk-rocker to return back to his homeland after seven years living abroad – so who better to reminisce We ask, than the musician himself? Check out the highlights from Lim’s trips… Feelin’ a lot of held The festival was “Scoot’s arrival will at the Esplanade (www. esplanadesingapore.com), Singapore’s you tell red dot design museum love at Mosaic premier performing venue. It’s truly impressive on all fronts…not just from Think an architectural and logistical point of view, but how it has really grown nothing’s over the years into a little ecosystem free in for the arts. There’s almost always bring up to 2000 ( 水先生拿著水先 ) ( 現代風水something ) going on; besides ticketed Singapore? shows at their Concert Hall, Theatre Guess again. Channel NewsAsia interview and studios, there are plenty of free Scoot’s showcases at the waterfront theatre Facebook and concourse throughout the week.” followingOur4 3 S C OOTcamping neighbours S C OOT 4 5 share 風生水起 visitors a week to the their tips: 東西攻略 一定要擺 在好方位 Gold Coast, which will Score free entry to admire contemporary“ Asian art at the Singapore Art MA S E “Spend a morning sniffing around Museum D on E L Tiong Bahru Wet Market, said to Fridays, ER be worth $65 million 6-8pm ST E L have the freshest produce on the island.” ” 謂風水，並非單靠風水 輪為例，前幾年經風水大師指點後， 先 生 拿 著 羅 盤 指 指 點 改變轉向以迎合太陽氣場，把好運帶 PICTURE 所 點，擺起八卦銅錢葫蘆 回來，刺激人流兼帶旺周邊的商店及 風水看似高深莫測，中外大企業卻 陣，就能趨吉避凶，國 餐廳。 “Sign up for a tour of NUS Baba House, a pre-war terrace house formerly owned by a Peranakan tycoon. Email [email protected]”i 趨之若鶩，希望藉此提升優勢。 泰民安。無論是家庭或 風水不僅在華人社會深受歡迎，跨國 i“Catch free flicks at Changi Airport’s Terminal 2 24-hour cinema or play around in the Xbox Kinect room” “Watch local andi 今年財位在西，病位居東南與北， 企業，不少現代人士都喜歡以風水催 企業來到亞洲，與中國做生意，亦 桃花則要看生辰八字，方可定奪 運生財，以增加機會，達成願望。古 要入鄉隨俗，攻略風水，以促進財運 regional acts perform at the communal spaces of Esplanade, Singapore’s very own cultural centre” “Foreignersi 時風水主要為先人尋找龍穴，使子孫 亨通。“澳門賭場把風水引入建築設 後代福澤延綿，今日則結合環境以利 計，希望財源廣進。不少國際及本土 a year to the local ...WE ASK, 好個人或企業。就以新加坡摩天觀景 企業在中國設廠也希望和氣生財，以 YOU TELL can wander around the Marina Bay Sands and Resorts World Sentosa casinos for free” “Outdoors-y strolls: Bukit Timah Naturei Reserve, MacRitchie Tree Top Walk, Singapore Botanic Gardens, Fort Canning Park, HortPark” “Spend the day at Gardens by the Bay”i S C OOT 0 5 4 3 S C OOT S C OOT 43 93 economy.” l CAPTURE YOUR OWN SLICE OF SCOOTITUDE WITH SCOOT MAGAZINE l S THE MAGAZINEOOT WITH SCOOTITUDE! CMAGAZINE OVERVIEW Frequency Quarterly l Distribution Every seat pocket l Circulation 36,000 copies Reach 325,000 readers per issue by end 2012 l Language English & Chinese Destinations Sydney l Gold Coast l Tianjin l Bangkok l Tokyo l Taipei RATE CARD INVENTORY CASUAL TWO FOUR INSERTION INSERTIONS INSERTIONS Double Page Spread $11,485 $10,336 $8,614 Full Page $6,045 $5,440 $4,530 ½ Page $3,620 $3,258 $2,715 ¼ Page $2,175 $1,958 $1,630 SPECIAL POSITIONS Inside front cover spread $14,170 $12,753 $10,628 Inside front cover page $7,556 $6,800 $5,667 Inside back cover $6,951 $6,255 $5,213 Outside back cover $8,160 $7,344 $6,120 CONTACTS Group Inflight Media Inflight Media Production Publisher Specialist Specialist Manager Shirley D’Souza Pritika Hemmady Angela Ho Sandy Fong +65 6302 2385 +65 6302 2377 +65 6302 2488 +65 6302 2482 shirley.dsouza@ pritika.hemmady@ angela.ho@ sandy.fong@ ink-global.com ink-global.com ink-global.com ink-global.com l JUMP ON BOARD SCOOT MAGAZINE TO EXPERIENCE THE DIFFERENCE l S THE MAGAZINEOOT WITH SCOOTITUDE! MAGACZINE SPECIFICATIONS MATERIAL DEADLINES DPS* Full Page Jun/Jul/Aug’12 Trim area 260 H x 400 W mm Trim area: 260 H x 200 W mm Thursday, 10 May 2012 Bleed area 266 H x 406 W mm Bleed area: 266 H x 206 W mm Sep/Oct/Nov’12 Text area: 240 H x 380 W mm Text area: 240 H x 180 W mm Friday, 10 August 2012 HALF PAGE** QUARTER PAGE Dec/Jan/Feb’13 Vertical 223 H x 82 W mm Type area 109 H x 82 W mm Friday, 9 November 2012 Horizontal 109 H x 176 W mm Mar/Apr/May’13 * Double Page Spread ads require two sets of files Monday, 11 February 2013 ** For 1/2 pages, please indicate on insertion order whether horizontal or vertical ( modern makan ) ( sky adventures ) ( 20 things you need to know ) SEEK GREAT DEAL TO SINGAPORE!S FLYSCOOT.CO M Way up High up Way the scoop... ...the scoop... INSIDER LOG ON With no obvious signage and a An essential site for all visitors and classy speakeasy décor, 28 Hong locals is www.timeoutsingapore. Kong Street (www.28hks.com) is com. Here you’ll find out about the best new place for a whisky new places to live it up in the city. O sour. Rather be outdoors? Then U climb up to the bar at Maison A DIFFERENT VIEW G Ikkoku (www.maison-ikkoku.net) The megalithic The Pinnacle@ T on the third floor of a shophouse Duxton (www.pinnacleduxton. Sky on 57 chef in the Arab Quarter, where you com.sg) just off Chinatown has S Justin Quek prepares ADVENTURE N (clockwise from top) can take in unobstructed views of an open-to-the-public sky garden I poached eggs, pandan the Sultan Mosque. that connects all seven towers Annette AARD’S on the 50th storeys. Only 200 I macarons, lobster If a day lounging on the G GOLD COASTKE BEACH LIFE SINGAPORE are allowed to enter each day Tan SKIPS THE D Hokkien noodles, IR We l ve Sydney steamed prawn with Slightly kitsch but fun, Sentosa from 9am to 10pm, and HAWKER STALLS Y (www.sentosa.com.sg) has been admission is $5.