Product Handbook Semi-Matte Lipsticks NCLA’s semi-matte lipsticks are ultra pigmented, and finish semi-matte. Its formula doesn’t dry your lips, and is perfect for long-wear! Each color is opaque, a simple swipe back and forth on the lips is all you’ll need for full coverage. Key Points: • Made in the USA • Certified PETA Cruelty Free • Certified Leaping Bunny Cruelty Free • Vegan Formula • Infused w/ Vitamin E & C • Infused with nourishing castor oil • Castor Oil formula retains moisture and prevents water loss through outer layer of skin • Adorable shelf-ie approved packaging Directions: Apply onto lips. Formulated without: Parabens, Phthalates, Gluten, Formaldehyde, Synthetic Fragrance, BHA, BHT, Mineral Oil (natural castor oil used instead), and Butoxyethanol Available in 14+ shades of reds, pinks, nudes, and plums! � Jelly Balm Lipstick Jelly balm lipsticks go on clear and instantly combine with your natural pH levels for a dewey pink pout. Key Points: • Certified PETA Cruelty Free • Certified Leaping Bunny Cruelty Free • Vegan Formula • Paraben Free • Glossy finish • Adorable shelf-ie approved packaging Formulated without: Parabens, Phthalates, Gluten, Formaldehyde, Synthetic Fragrance, BHA, BHT, Mineral Oil (natural castor oil used instead), and Butoxyethanol Available in 4 shades Directions: Apply onto lips. Wear alone or combine with a lip color. Before After Balm Babe 100% Natural Lip Balm Formulated with 100% natural, vegan ingredients, Balm Babe soothes and nourishes lips for a noticeable plump pout. Key Points: • Made in the USA • 100% Natural, Fresh Ingredients • Natural Fragrance • Certified PETA Cruelty Free • Certified Leaping Bunny Cruelty Free • Vegan Formula • Adorable pink packaging with lightly frosted jar! Key Ingredients: Cocoa Butter, Avocado Butter, Coconut Oil, Jojoba Oil, Shea Butter, Vitamin E & C Directions: Apply a thin coat of Balm Babe onto lips. Wear alone or combine with a lip color. Sugar, Sugar 100% Natural Lip Scrub Formulated with 100% natural, vegan ingredients, Sugar, Sugar gently exfoliates and brightens for the softest, sweetest lips. Key Points: • Made in the USA • 100% Natural, Fresh Ingredients • Natural Fragrance • Certified PETA Cruelty Free • Certified Leaping Bunny Cruelty Free • Vegan Formula • Adorable pink packaging with lightly frosted jar! Key Ingredients: Beet Sugar, Shea Butter, Agave Nectar, Vitamin E & C Directions: Apply a scoop of Sugar, Sugar onto clean, dry lips and massage in circular motions. Wipe clean and repeat two-three times a week for softer, gorgeous lips. Nail Lacquers NCLA nail lacquers are made with love in Los Angeles, California, 100% vegan and cruelty free, we never test on animals and 7-Free*. *Formulated without Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, TPHP, OR XYLENE Key Points: • Creamy, opaque formulas • 7-Free • Vegan & Cruelty Free • Quick Dry & Chip Resistant • Dupont Brush made of the finest nylon bristles to ensure smooth application • Available in 50+ colors of creams, shimmers, glitters, and holographic How To Use: Apply one to two coats for full coverage application. Recommend for use with First Base and Gelous? First Base & Gelous First Base An essential primer that provides the proper protection before going all the way—with a manicure. Gelous This gel-like top coat that provides high-intensity shine and protection without damaging your nails. Key Points: First base is formulated to prime your nail for the perfect long-lasting manicure. Its matte finish provides a smooth surface for color application, and protects your nails from staining or color residue. The revolutionary Gelous? formula adds a gel-like shine to your manicure without harmful toxins or UV rays. Gelous? protects your color from wear and tear while locking in the color for high shine and durability. Key Points: • Made in the USA • Certified PETA Cruelty Free • Certified Leaping Bunny Cruelty Free • Vegan Formula • 7-Free and Non-Toxic How To Use: Apply one coat of First Base to clean, dry nails. Let dry and apply your favorite NCLA nail lacquer on its smooth surface. After completing your application of your favorite NCLA nail lacquer, apply one to two coats of Gelous? top coat to seal in your manicure. So Rich Cuticle Oil NCLA's So Rich Cuticle oil has become an award winning and best-selling treatment. Cuticle oil should be used as a daily regiment to hydrate and revitalizes the nail and cuticle oil and leads to healthy nails and skin Vitamin E is a powerful antioxidant that helps prevent aging and wrinkles. Vitamin E also boosts the skin's natural defense against UV light, which is why we recommend applying So Rich daily! Its gentle rubber-grip dropper allows for perfect dosage and application every time. Key Points: • Made in the USA • Nourishing Vitamin E infused formula • Cruelty Free + Vegan • Chic and practical dropper Directions: Squeeze cuticle oil into dropper, gently apply and massage drops of So Rich to the nails and cuticles two times a day to nourish and soften the cuticles. We recommend applying NCLA's cuticle oil two times a day for healthy, hydrated skin and nails. Super Balm Superbalm's formula instantly soothes and softens lips. Use alone or wear as a primer to your favorite NCLA lip color! Key Points: • Cruelty free & 100% Vegan • Made in the USA • Formulated with castor oil, Vitamin E, and antioxidants • Can be used as a base under NCLA semi-matte lipstick! How To Use: Swipe onto lips and wear alone or as a primer to your favorite NCLA lip color. 5-Piece Manicure Tool Kits Each Kit contains 5 tools essential for any manicure on-the go. Compact and lightweight, this mini tool kit can be carried anywhere for an unexpected mani emergency ❗ Kit Includes: • Clippers • Nail File • V-Shaped Push Stick • Rounded Push Stick • Beauty Scissors ✂ What Do We Mean by 7-Free? NCLA’s 7-Free Formulas contain: NO Formaldehyde: NCLA does not contain Formaldehyde in any of its formulas. The U.S. Food and Drug Administration has officially classified Formaldehyde as a carcinogen. Formaldehyde is a colorless chemical often used in cosmetics alongside preservatives. Women’s Health Mag reports that nearly 20% of products contain Formaldehyde. Some side affects of Formaldehyde found in cosmetics include skin irritation, burns, and hair loss. The known carcinogen has been warned by health administrations to be very unsafe for consumers. We recommend staying away from any cosmetics containing this chemical. You can easily look for Formaldehyde in the labels of your nail polishes, and all cosmetic products. Luckily, we are required by law to list all ingredients, so if you know what to look for, you can easily avoid toxic ingredients. NO Formaldehyde Resin: NCLA products do not contain Formaldehyde resin, as it’s known side affects can cause serious irritation and may contain residuals of Formaldehyde. NO Camphor: Have you ever had that nauseous feeling when you feel like you’ve just inhaled too many paint fumes? Well, that’s because you’re most likely inhaling Camphor. Camphor is commonly found in many nail polishes. Inhaling Camphor leads to nausea, dizziness, and headaches. In addition to inhaling Camphor, your nails and skin breathe in the products you apply to it too. Because we prefer our products to be non-nauseating, NCLA does not contain any Camphor in any our formulations. The only thing that makes us dizzy is thinking about how brands still use Camphor in their products. NO DBP (dibutyl phthalate): DBP has caused birth defects and developmental problems in children of pregnant women to those exposed for long periods of time. Although the US has no current restrictions on putting DBP in nail polish, but NCLA does. Celebs love NCLA NCLA in the Press “Who would have thought a “It’s truly a great lipstick. It comes pumpkin spice cuticle oil in the six most loveable shades, could change my life.” like orange coral, classic red, and petal pink.” “Just like the rest of NCLA Beauty's “There's also a vitamin E-infused products, the new Barbie collection is cuticle oil that smells — wait for it — 100 percent vegan and cruelty-free. like bubblegum. Each of the items Plus, every item costs less than $20, so is beyond adorable…. “ it's pretty much a win-win-win.” “With a view in mind for what would get snapped on social media, NCLA created “This jelly balm gave me life, literally.” packaging that was designed for sharing.” [email protected] 833 South Spring Street Suite 206 Los Angeles, CA 90014.