Viper Communications, Inc. P.O. Box 225 • Osage Beach, Missouri 65065 THE BENEFITS OF ADVERTISING WITH US Our team of professionals can help put together an advertising campaign designed for your company’s specific sales and marketing needs. To see how a targeted campaign can drive new potential customers to your business is just a phone call away! As an advertiser, you can get your message to potential customers more quickly and creatively than ever: • We offer the industry’s most competitive rates. • Special promotions, community activities, remotes and contests. • Web service availability, complete with hyperlinks to your website, business directory and more! LIVE streaming on the internet to your computer or phone allows your message to be heard around the world. Access our websites to learn more about us: • http://www.krmsradio.com • http://www.935rocksthelake.com • http://www.lakejob.com • http://www.lakegetout.com Contact Our Sales Team Phone: 573-348-2772 Fax: 573-348-2779 5715 Osage Beach Parkway (Po Box 225) Osage Beach, Mo. 65065 PROGRAM HIGHLIGHTS National and local news at the top and bottom of every hour, as well as The Ozarks this Morning sports at :10 and :40. Plus, local interviews concerning the issues and M-F 6am-9am happenings around the lake region with the largest morning show staff. Morning Magazine Listener call-in show. Interviews with the national and local celebs and M-F 9am-11am newsmakers. National and local news at the top and bottom of every hour, as well as sports The Ozarks Today at :15 and :45. Plus daily market reports and local interviews concerning M-F 4pm-6pm the issues and happenings around the lake region. Take this opportunity to educate our listeners about your business and get Ask the Expert your message to potential customers/clients more quickly and creatively than ever. Take calls from our listeners while you are on the air. We Saturday 9am-1pm provide a show host to make sure you are represented professionally and in an entertaining format. WE ALSO FEATURE THE VERY BEST NATIONAL TALK SHOWS Contact Our Sales Team Phone: 573-348-2772 Fax: 573-348-2779 5715 Osage Beach Parkway (Po Box 225) Osage Beach, Mo. 65065 STATION DEMOGRAPHICS Education Household Income Persons 18+ Persons 18+ Listeners 18+ Mon-Sun, 6AM-Mid Audience Composition Mon-Sun, 6AM-Mid KRMS listeners: • 71.6% are college graduates • 20.3% have had some college • 6.8% have high school educations • More than 90% are over the age of 35 • More than 46% are over 55 • They’re heavy Internet users • 53% have incomes over $75,000 KRMS listeners share a thirst for knowledge and they’ve acquired the life experience necessary to make solid, informed decisions! Contact Our Sales Team Phone: 573-348-2772 Fax: 573-348-2779 5715 Osage Beach Parkway (Po Box 225) Osage Beach, Mo. 65065 LAKE AREA COVERAGE MAPS Coverage map for KRMS 104.9FM KRMS- FM 97.5 KRMS 104.9 FM Contact Our Sales Team Phone: 573-348-2772 Fax: 573-348-2779 5715 Osage Beach Parkway (Po Box 225) Osage Beach, Mo. 65065 PLAYS YOUR FAVORITE MUSIC… MAPS We’ve mixed ACTIVE and Classic Rock to give you a broader audience appeal and a station that never grows old. SUCCESS for advertisers on 93.5 Rocks is based on the ability to target and deliver high quality content to a large, interactive, lifestyle-oriented and responsive audience. We provide a strong and reputable source for helping increase business and community awareness of everything that encompasses Central Missouri. Contact Our Sales Team Phone: 573-348-2772 Fax: 573-348-2779 5715 Osage Beach Parkway (Po Box 225) Osage Beach, Mo. 65065 STATION DEMOGRAPHICS 93.5 Rocks listeners: • 92.7% are high school graduates • More than 82% are between 18-44 • They’re heavy Internet users • 27.4% have incomes over $75,000 • 56.7% have incomes $25-$75K 93.5 Rocks listeners are a powerful group that is sought after for their far and wide influence on consumer spending. Contact Our Sales Team Phone: 573-348-2772 Fax: 573-348-2779 5715 Osage Beach Parkway (Po Box 225) Osage Beach, Mo. 65065 STATION DEMOGRAPHICS 93.5 Rocks is a mainstream rock station, mixing the best classic rock with the best new rock. We attract listeners at home or at work, but mostly in their car. 93.5 Rocks provides excellent advertising opportunities on the radio or on the website - 935rocksthelake.com. Contact Our Sales Team Phone: 573-348-2772 Fax: 573-348-2779 5715 Osage Beach Parkway (Po Box 225) Osage Beach, Mo. 65065 DEMOGRAPHIC SURVEYS Total 2015 -- -- -- 10% -- 16% 20% 18% 19% 18% 21% 30% 34% 34% 53% 71% 92% More than 9 in 10 listen to AM/FM radio in a car during an average weekday. AM/FM 93% Personal music 42% Talking on phone 25% Satellite radio 23% Pandora 14% Other streaming services 9% Podcasts 7% Audio books 5% 0% 25% 50% 75% 100% Among those who spend at least some time in a car Average weekday - multiple answers allowed DEMOGRAPHIC SURVEYS Radio’s share of in-car listening on a typical weekday is 66%, followed distantly by satellite radio & personal music collections. Phone Other Audio books 3% 2% Other streaming 1% 2% Podcasts Pandora 2% 3% Your Music 10% AM/FM 66% Satellite 10% Percentage of time spent in a car with each source Nearly 9 of 10 new car buyers say it’s very important it has an AM/FM radio. AM/FM Radio 88% Smartphone connector 66% Bluetooth 62% CD Player 51% GPS 45% Wireless internet connection 32% Satellite Radio 27% Media system 24% HD Radio 23% DVD 17% Apple Carplay/Android Auto 16% Hard drive for media storage 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% “Very Important” features among those planning on buying/leasing (or already bought) a new vehicle in 2016 Benefits of lakejob.com Lakejob.com is a leading resource for businesses and home owners to advertise their needs online. It receives an average of over 26 thousand hits per day. What other reason do you need to advertise on such a powerful community resource? Contact Our Sales Team Phone: 573-348-2772 Fax: 573-348-2779 5715 Osage Beach Parkway (Po Box 225) Osage Beach, Mo. 65065 Lake of the Ozarks Shootout 16 hours of coverage on KRMS and TV produced by us, broadcast on a network of TV stations around the Midwest. Last Weekend in August. Lake Race at Beavers at the Dam Sanctioned boat racing at its best - 6 hours of coverage on KRMS & TV Produced by us broadcast on a network of TV stations arount the Midwest. First Weekend in June. Waterfest in Englewood, Florida OPA sanctioned powerboat racing Coverage on WENG Radio & TV produced by us broadcast on ABC in Sarasota & Tampa markets. Deck the Docks Cruising on the Celebration Boat viewing decks, docks & homes decorated for Christmas benefitting the Dogwood Animal Shelter West Side social Weekly networking social every Thursday Florida/Lake of the Ozarks Party Meet your friends in Florida for this annual party the second Tuesday in January as we broadcast live! Annual Trip We’ve taken over 2,000 people to tropical locations. Find out how you can be a part of this networking extravaganza. Contact Our Sales Team Phone: 573-348-2772 Fax: 573-348-2779 5715 Osage Beach Parkway (Po Box 225) Osage Beach, Mo. 65065 RADIO GETS RESULTS! • Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewship (85%), PC use (50%), smartphone use (74%), and tablet use (29%) • 265 million Americans 6+ listen to the radio each week; • 66 million Millennials use radio each week; 93.5 Rocks - http:/ • Audio consumers are listening for more than 12 hours each week; • The majority of radio usage comes from employed listeners; nearly W e threeb Anal yquarterstics by MS Wof IGenerationnteractive De sXig nlistenerss Web An workalytics full-time. by MSW Interactive Designs Source: Radio Advertising Bureau Web Analytics for Web Analytics for www.935rocksthelake.comAll Users www.KRMSradioAll Users .com 100.00% Sessions 100.00% Sessions April 1, 2016 - June 30, 2016 April 1, 2016 - June 30, 2016 Pageviews Visits Pageviews Visits 5,638 Sessions 95,583 Sessio % of Total: 100.00% (5,638) 100 % of Total: 100.00% (95,583) 10,000 Visits Visits 50 5,000 3,511 60,482 % of Total: 100.00% (3,511) % of Total: 100.00% (60,482) May 2016 June 201 Unique Visitors Unique Visitors 2,272 Unique Visitor3s2,611 Unique V % of Total: 100.00% (2,272) % of Total: 100.00% (32,611) Pages / Visit Pages / Visit 1.61 1.58 Avg for View: 1.61 (0.00%) Avg for View: 1.58 (0.00%) Visits and Pages / Visit by Mobile (I… Visits and Pages / Visit by Mobile (I… RANKINGS Rank Report Camden County 2016 County Coverage M-SU 6A-12M Adults 35+ --- Population:29,000 Stations Ranked by: CUME PERSONS AVERAGE AVG AVG CUME CUME TSL TURN AVG STATIONS PERSONS RTG SHR PERSONS RTG (QH) OVER COMP 1 KMYK-FM 1,000 3.3% 25.4% 8,300 28.7% 58.0 8.7 100.0% 2 KRMS-AM 400 1.2% 9.4% 6,800 23.3% 26.5 19.0 100.0% 3 KZWV-FM 200 0.7% 5.1% 5,200 17.9% 18.7 26.9 83.0% 4 KTXY-FM 100 0.3% 2.3% 4,400 15.2% 9.7 52.0 30.5% 5 KCLQ-FM 100 0.5% 3.7% 3,300 11.3% 21.5 23.5 94.4% 6 KCMQ-FM 200 0.9% 6.5% 3,100 10.6% 40.6 12.4 62.8% tie KJEL-FM 200 0.6% 4.9% 3,100 10.8% 29.7 16.9 100.0% 8 KQUL-FM 200 0.7% 5.1% 2,300 7.8% 43.4 11.6 100.0% 9 KLOZ-FM 100 0.2% 1.5% 2,000 6.9% 14.4 35.0 18.1% 10 KTKS-FM 100 0.3% 2.3% 1,900 6.7% 22.5 22.4 100.0% 11 KCLR-FM 100 0.2% 1.5% 1,700 5.8% 16.6 30.4 25.4% 12 KATI-FM 0 0.1% 0.8% 1,100 3.7% 15.2 33.2 100.0% 13 KZNN-FM 0 0.1% 0.7% 900 3.0% 14.7 34.3 100.0% 14 KAYQ-FM 100 0.2% 1.8% 800 2.9% 40.6 12.4 100.0% 15 KFBD-FM 0 0.1% 0.7% 300 1.1% 40.0 12.6 63.6% tie KTXR-FM 0 0.0% 0.1% 300 1.0% 6.0 84.1 12.1% COUNTY LEVELS: 3,800 13.0% 26,500 91.3% 72.0 7.0 78.6% Note: County Coverage data from these counties: CAMDEN.