Glasgow City of Music A UNESCO Creative City 2008-2016 REPORT www.glasgowcityofmusic.com 1 Executive Summary Glasgow is the largest city in Scotland, The priorities of Glasgow UNESCO City of Music are Music is key to the life of the city, and to the identity The influence of both the XX Commonwealth the third ever UNESCO City of Music, to: of its inhabitants. In addition to a vibrant live Games, and the associated cultural programme, music economy, we have also produced and are is clearly evident. Both activity which took place and the first city in the UK to have been ● Inform and educate the public about home to a number of nationally and internationally during the festival, and legacy events associated granted that designation. We have Glasgow’s music. famous musicians, and other music industry with it, have had a significant effect upon the city. both a proud industrial and cultural ● Promote and celebrate Glasgow’s rich musical professionals. We are home to a variety of tertiary We hope to build on its successes, particularly heritage, and a particularly vibrant and heritage and vibrant music scene. education establishments which teach music both with reference to the upcoming European academically and vocationally, and have a musically- Championships 2018. varied music scene, which includes ● Create opportunities for musical education engaged student and graduate population. The Classical, Rock, Pop, Celtic, Country and development. Scottish Household Survey 2015 showed that 37% Additionally, we have seen that Glasgow’s of citizens had attended a live music performance reputation as a home for music has helped attract and Jazz. Glasgow’s venues are both ● Create opportunities for international numerous and diverse, from small exposure for Glasgow musicians and music (rock, pop, traditional) within the last 12 months, events such as the Music of Black Origin Awards and 9% had attended a classical music performance (2009, 2011, 2013 & 2016), the MTV European function rooms to the 12,000 capacity professionals, including exchange and promotion through the UCCN. or opera in the same time period. Music Awards (2014), and the Radio 1 Big Weekend Hydro arena, and hosting up to 130 (2014). music events each week – more than ● Increase participation in music. Music and major events have become increasingly important to our development, with 2014 seeing Glasgow City Council’s recognition of the any other Scottish city. Music hugely Contribute to the improvement of networking ● our hosting of the XX Commonwealth Games. The importance of music to the city is evident in the and partnerships in Glasgow music. enriches and improves both the lives of event incorporated Culture 2014 and Festival 2014, recently announced Glasgow Economic Strategy our citizens, and our economy, and on ● Make Glasgow Proud: to work to ensure that which included such events as Classical Marathon 2016- 2023, and its commitment to music as a tool behalf of Glasgow City Council and all Glasgow citizens, especially those of school Day, a day long celebration of Scottish classical for development is demonstrated by the role that of our partnership organisations in the age, are familiar with their musical heritage music which had over 300 participants, and reached music plays in the new tourism strategy; with music and share a pride in it. audiences of 5000, and a series of events at the being explicitly recognised as one of six core themes city, strongly support all the objectives newly refurbished Kelvingrove Bandstand. around which the newly launched Tourism and of the UNESCO Creative Cities Network. Visitor Economy Plan to 2023 centres. 2 Glasgow City of Music www.glasgowcityofmusic.com 3 Contribution to the Network’s Global Management 3.1 UCCN annual meetings attended: 3.5 Financial and/or in-kind support provided to UNESCO’s Secretariat in order to ensure the Seville (March 2011): management, communication and visibility of Music Cluster Meeting the UCCN Chengdu (September 2014): n/a 8th Annual Meeting of the UCCN 3.6 Membership of the Steering Group and Kanazawa (May 2015): period: 9th Annual Meeting of the UCCN n/a Hamamatsu (December 2015): World Creative City Forum 3.7 Participation in the evaluation of General applications (number of applications evaluated Ostersund (September 2016): per year): 10th Annual Meeting of the UCCN In 2015, for the first time, UCCN member cities Information 3.2 Hosting of a UCCN annual meeting and participated in the evaluation process. This process dates: n/a was led by the Music Cluster Coordinator City, Bologna. As one of the older Music cities, Glasgow 3.3 Hosting of a working or coordination was asked to take the lead on the evaluation of two 2.1 Name of the city Glasgow meeting addressed to one or more specific cities, rather than one. All cities received details of UCCN creative field representatives: 2.2 Country Scotland, United Kingdom all applications, and these were discussed by Skype. Music cluster meeting – January 2015 (Celtic 2.3 Creative field of designation Music Connections) 2.4 Date of designation 20th August 2008 3.4 Hosting of an international conference 2.5 Date of submission of the current report 30th November 2016 or meeting on specific issues salient to the 2.6 Entity responsible for the report Glasgow Life (on behalf of Glasgow City Council) Creative Cities with a large participation of 2.7 Previous reports submitted and dates n/a members of the Network: European Forum on Music – April 2013, Music 2.8 Focal point of contact David Laing Cluster Meeting Head of Arts, Music & Cultural Venues Glasgow Life (on behalf of Glasgow City Council) [email protected] Glasgow UNESCO City of Music website www.glasgowcityofmusic.com 4 Glasgow City of Music www.glasgowcityofmusic.com 5 Glasgow is home to a varied programme of festivals with leading organisations such as Scottish Opera, and major music events, which span a variety of the Scottish Chamber Orchestra and the RSNO, and Major initiatives genres and audiences. Notable amongst these are offers other cultural activities including storytelling the Glasgow Mela, Scotland’s biggest multicultural and dance. festival, Glasgow International Jazz Festival, the World Pipe Band Championships, and the Celtic Connections Implemented at the Merchant City Festival. The Glasgow Music programme incorporates the Celtic Connections festival, in past years the Minimal festival (2011- 2015), the Piano Festival, and the continuing Local Level to annual UNESCO City of Music Family Fun Day. Achieve the UNESCO City of Music Family Fun Day Celtic Connections is the UK’s premier celebration of Celtic music, and the largest annual winter music Objectives of the festival of its kind, bringing in over £5million of expenditure. It began in 1994, and has grown from a single UCCN: venue event to an 18-day network of over 300 The UNESCO City of Music Family Fun Days are an events – up to 14 per day – taking place at venues opportunity for families and children to enjoy and across the city, and attracting over 2100 artists Live music is important to the city both culturally participate in music and music-making. Glasgow from around the world. In 2016 the audience was Since we were designated a UNESCO Life provide partners with access to Glasgow Life in excess of 124,000, with 94,500 tickets sold, City of Music, Glasgow City Council has and economically, and music tourism especially so. Research carried out by UK Music showed that in venues, as well as support for production, marketing and the production of 20 collaborations and new undertaken a great deal of city-wide 2015 Glasgow saw: and PR. Activities are free or very cheap to attend, in commissions. To complement the programme, the regeneration activity, including the order to reduce barriers to access. These events aim festival promotes workshops, talks, debates and ● 1.4m live music attendances to raise the profile of work, draw in new audiences, even art exhibitions. building and refurbishment of venues, ● £105m generated from music tourism and make the case for further investment. improving access to cultural life, and The festival is widely respected, and has won a embedding creativity in our urban ● 449,000 music tourists The first UNESCO City of Music Family Fun Day number of awards, including 2016 Cultural Event of development. We are keenly aware ● 32% of the live music audience were music took place in September 2011, with around 2500 the Year, 2012 Scottish Thistle Awards, Best Cultural tourists in attendance. There were 12 partners, including Event, and 2011 Scottish Event Awards, Best of the importance of music to the city, the BBC Scottish Symphony Orchestra, the Royal Educational Event. and Glasgow City Council’s strategic ● 1141 full time jobs generated from music tourism Scottish National Orchestra, the Scottish Chamber plan, tourism and economic strategies Orchestra, Children’s Classic Concerts, the National The festival is committed to widening access, and acknowledge that we must make the The activities carried out at a local level in order to Youth Choir of Scotland, Hear Glasgow!, the believes strongly in the benefits to children of meet the objectives of the UCCN are broken down University of Edinburgh, Music Lab and Music at the experiencing their cultural heritage in an exciting most of our cultural and creative assets. Brewhouse. manner. The Educational programme incorporates We are also mindful that we face great into three broad categories: festivals and major events; venues; and programmes which encourage free morning concerts for children, school challenges with regard to poverty, amateur and professional participation. These Since then, the event has taken the form of an workshops, and a public workshop programme ill health and inequality, as well as a activities support the creation and development of all day, themed “Underwater Party” at the Royal each weekend during the festival.