indoor is our passion what INDOOR IS WITH BRAND MANAGEMENT ROMANIA ABOUT US Starting 2004, BRAND MANAGEMENT coordinates its advertising services in Eastern Europe operating in Malls and Hypermarket Retail Chains of Romania, Bulgaria and Czech Republic. BRAND MANAGEMENT activates as a full service indoor advertising company, both for the buildings owners and for the clients offering advertising consultancy, printing, mounting, decorating, campaign survey, dismantling. Our purpose is to reach and communicate with active and dynamic people with brand new indoor communication channels. ABOUT US We’ve implemented over 250 indoor advertising campaigns all over Eastern Europe, in 2012. 130 campaigns in 2012, Romania only. We’ve managed over a 4.800.000 euro value of the indoor advertising market in Eastern Europe, in 2012. 1.300.000 euro value of the Romanian 2012 indoor advertising market. 56% market share for Brand Management Romania in 2012. We’ve worked with over 160 shopping centers and hypermarkets stores in Eastern Europe, in 2012. 48 shopping centers in CEE and 27 all around Romania. 120 super & hypermarkets in CEE and 60 super & hypermarkets stores all around Romania. WHY INDOOR ADVERTISING WORKS Indoor advertising is suitable for high volume locations – such as Malls or Hypermarkets because it is able to address to an absolute captive audience with undivided attention (no tune out, trashing or turning pages), resulting in a greater reception because of its casual, more relaxed atmosphere. Indoor advertising benefits of extended viewing – in the viewers face, up to 1-2 minutes, ads being read 95 – 100% of the time. Repetition of an indoor advertising campaign in a hypermarket, for example, of up to 4 visits per week offers a memorization of 84% remembered ad details Indoor advertising audience is targeted specifically by matching customers. THE STRATEGIC ADVANTAGE OF INDOOR ADVERTISING The people who see your poster or postcards are the ones who like to go out. It's vital that you get your message directly to these folks, who we'll call the Active Demographic. If they're out today or this week, chances are they're the ones who will be out tomorrow or next week too. And whether they're the hardcore daily buyers or window shoppers, they're always on the look-out for something to see, try, buy. Plant a seed with a poster or give them a handy sample to take home, because these are the people most likely to develop an interest or buy your product in the near future. Spontaneous Decisions But the Active Demographic isn't just thinking about tomorrow or next week - they're thinking about right now too! Many buying decisions are made on the spur of the moment by friends who've decided to meet for a coffee or drink, or for shopping together once they're together. It's especially important to reach these people, because they're the ones most likely to be swayed by the glimpse of a poster or a well done special project of your campaign. OUR TOP CLIENTS MEDIA AGENCIES ONMEDIA THE GROUP MEDIAEDGE:CIA OPTIMEDIA PUBLICIS MINDSHARE MEDIA PRIMERA COMMUNICATIONS INITIATIVE MEDIA MEDIACOM RESET MEDIA AEGIS MEDIA MCCANN ERICKSON SPOON MEDIA MEDIA TIQUE ZENITH MEDIA COMMUNICATIONS ALEEA MEDIA MEDIA DIRECTION UNITED MEDIA SERVICES TFP ADVERTISING MERCURY 360 TOUCH MEDIA EXCITE MEDIA BRAND CONNECTION STARCOM MEDIAVEST DRAFT FCB TBWA BUCURESTI OMD MPG MEN IN BLACK TFP ADVERTISING OUR TOP LOCATIONS MALLS (WITH DAILY TRAFFIC) BUCHAREST COUNTRY AFI PALACE COTROCENI – 60.000 IULIUS MALL CLUJ – 35.000 PLOIESTI SHOPPING CITY – 12.000 BANEASA SHOPPING CITY – 53.570 POLUS CENTER CLUJ – 25.000 PALAS IASI – 35.000 PLAZA ROMANIA – 19.500 IULIUS MALL TIMISOARA – 32.500 IULIUS MALL IASI – 20.500 BUCURESTI MALL – 27.000 CITY PARK CONSTANTA – 16.000 ATRIUM CENTER ARAD – 11.650 SUN PLAZA – 25.000 MARITIMO CONSTANTA– 16.000 EUROMALL PITESTI – 13.500 UNIREA SHOPPING CENTER – 25.000 ELIANA MALL BRASOV – 11.100 PROMENADA SIBIU – 9.500 LIBERTY CENTER – 17.000 MAGNOLIA MALL BRASOV – 10.000 MURES MALL TG. MURES – 10.750 GRAND ARENA – 13.000 UNIREA BRASOV – 17.500 RIVER PLAZA RM. VALCEA – 16.000 PROMENADA BRAILA – 16.600 IULIUS MALL SUCEAVA – 17.150 LOTUS MARKET ORADEA – 21.000 PROMENADA SUCEAVA – 12.000 ARENA MALL BACAU – 11.000 PROMENADA FOCSANI – 7.300 PROMENADA BACAU – 6.700 OUR TOP LOCATIONS HYPERMARKETS CARREFOUR REAL BUCURESTI ARAD IASI PITESTI BUCURESTI BRASOV SIBIU CLUJ-NAPOCA SIBIU CLUJ-NAPOCA PLOIESTI TG. MURES CONSTANTA SUCEAVA TIMISOARA ORADEA BAIA MARE BRASOV FOCSANI CONSTANTA BACAU SATU MARE PLOIESTI BUZAU CRAIOVA ARAD SUCEAVA BRAILA DROBETA TURNU SEVERIN GALATI PITESTI DEVA ORADEA BOTOSANI CORA AUCHAN BUCURESTI DROBETA TURNU SEVERIN BUCURESTI TG. MURES CONSTANTA ARAD CLUJ-NAPOCA IASI BAIA MARE BACAU SUCEAVA PITESTI CLUJ-NAPOCA TIMISOARA CRAIOVA indoor is our passion our INDOOR ADVERTISING PROJECTS IN MALLS & HYPERMARKETS ESCADS HANDRAIL AND PARTIAL GLASS DECORATION ESCADS is a film and application process which enables advertising, branding and decorative communication to be easily applied to existing escalator handrails. Benefits include: • 30 seconds* exposure to a captive audience • Frequently reach mass audiences at targeted locations • 30 meters* of advertising that surrounds the consumer • Hands on advertising which is often unavoidable • Close to the point of purchase * Standard one level escalator. video ESCADS HANDRAIL AND PARTIAL GLASS DECORATION ESCADS is a film and application process which enables advertising, branding and decorative communication to be easily applied to existing escalator handrails. Benefits include: • 30 seconds* exposure to a captive audience • Frequently reach mass audiences at targeted locations • 30 meters* of advertising that surrounds the consumer • Hands on advertising which is often unavoidable • Close to the point of purchase * Standard one level escalator. video ESCADS HANDRAIL AND PARTIAL GLASS DECORATION video CASHIER BELTS RUBBER BELT DECORATION Benefits include: • Continuous exposure to a captive audience • Frequently reach mass audiences at targeted locations • 3 meters of advertising that constantly moves in front of the consumers • Hands on advertising which is often unavoidable • Right at the point of purchase video ESCALATORS UPPPER AND LOWER SIDE OF THE ESCALATORS Benefits include: • Continuous exposure on wide surfaces to a captive audience • National Coverage SPECIAL PROJECTS ON ICE RINK COVERS SPECIAL PROJECTS ON ICE RINKS STAND-UP COLUMNS WITH SPECIAL PROJECTS Benefits include: • Continuous exposure on big surfaces to a captive audience • National Coverage • Fully illuminated • Able to generate maximum reach without any complementary design CITYLIGHTS DOUBLE FACE ILLUMINATED BILLBOARDS WITH SPECIAL PROJECTS Benefits include: • Continuous exposure to a captive audience • National Coverage • Original Design • Fully illuminated • Able to generate maximum reach without any complementary design ENTRANCE DOORS ROTATING DOORS DECORATION Benefits include: • Continuous exposure to a captive audience • National Coverage • First contact with the advertising campaign right from the entrance ENTRANCE DOORS SLIDING DOORS DECORATION Benefits include: • Continuous exposure to a captive audience • National Coverage • First contact with the advertising campaign right from the entrance SPECIAL PROJECTS STANDS WITH PROMOTERS SPECIAL PROJECTS STANDS WITHOUT PROMOTERS SPECIAL PROJECTS FLOOR GRAPHICS & PARTIAL GLASS BRANDING SPECIAL PROJECTS CARTS & SECURITY GATES SPECIAL PROJECTS STANDS WITH PROMOTERS SPECIAL PROJECTS REAL –LIFE PRODUCT PLACEMENT SPECIAL PROJECTS TOILLETS SPECIAL PROJECTS ELEVATORS SPECIAL PROJECTS KING-SIZE STICKERS SPECIAL PROJECTS MALL BRANDING SPECIAL PROJECTS MALL OUTDOOR BRANDING indoor is our passion info and others on GETINDOOR.EU.