Coulee Corridor Scenic Byw ay Corridor Management Plan 2nd Edition EV March 2005 TABLE OF CONTENTS Table of Contents ................................................................................................... ., .... ,, ..................... ,, .. .i Acknowledgements .. ,, ................................... ,,.,, .................................................................................. .iii Wekome .............................................. ,, .................................... ,,.,, ........... ,, ............................. ,, .............. v Introduction to the Coulee Corridor Scenic Byway .............. ,, ......................................... ,, .............. 1 Purpose of the Corridor Management Plan .................. ,, .............................................................. 2 Coulee Corridor Perspectives ........................................................................................ ,, ............... 5 Overview of the Corridor Management Plan ............................................................................... 7 Our Vision ............................................. ,, .. ,, .................... ,, ............ ,, ..... ,, ................ ,, .... ,, .................... 8 Our Goals .......... ,,,, .................. ,, ......................... ,, ....... ,, ................................. ,, ...... ,, ................ ,, ........ 9 The Coulee Corridor Consortium ...................................................................................................... 11 Background .......................... ,,,, ..... ,, ... ,, .. ,, ........ ,, ..... ,, ...... ,, .... ,, ........... ,, ... ,,.,, ...... ,, ............. ,, .... ,, ... ,, .. 12 Coulee Corridor Consortium ...................................................................................................... ,,12 Partners .. ,, ..... ,, ... ,, ................................ ,, .............................................. ,,,. .................. ,, .................... 14 Con tacts ......................................... ,, .................................... ,, ........ ,, ................................ ,, ... ,, ..... ,, ... 15 Community Outreach ................................................................... ,, ..................................... ,, .............. 17 Monthly meetings .................................................................... ,, .... ,, .. ,, ........................ ,, ......... ,, ..... 18 The annual Coulee Corridor "Big Event'' .............. ,, ................ ,, ..... ,, ................. ,, ....................... 18 Public participation ..... ,, ...................... ,, ...................................................... ,, .............................. ,, .18 Coulee Corridor Resources .. ,, ........ ,, .......... ,, .............................................................. ,, ....... ,, .... .. ,, ..... 21 Geology .... ,.......... ,.................................................................................................................... ,,. ,,.,,23 Water,, ................ ,, .................... ,, ............................................................... ,, ..................................... 25 Cultural and Hist<>rical. ................................................................................................................ 26 Vegetation and Climate................................. , .. , ............................................................................ 29 Wildlife.......................................................................................................................................... 30 Recreatio11 ................................. ,.. ,........................................... ,...................................................... 31 Resource Management... ............................................................. ....................................................... 33 Spur and Loop Routes .................................................................................................................. 35 Visual Resources .............................................................................. ., ............................................. 36 Wildlife................................................................................ .. ........................................................ 37 Recreation ......................................................................................................................................... 38 Enhancing and acco,nmodating development. ......................................................................... 38 Develo prncnt Strategies ... ,.......................................................... ,................................................. 38 Interpretation Cui delines .......................................................................... ,, ...................................... .41 Overview ........................................................................................................................................ 42 A ct ion .............................................................................................................................................. .42 Strategies .......................................................................................................................................... 42 Interpretive sub-themes .............................................................................................................. ..43 lnterpreti ve projects to-date .......... ,............................................................................................. ..43 TABLE OF CONTENTS Review of Highway ..................................................................................... ........................................ 45 Profile o/ SR 17, US 2, and SR 155 ................................................................................................ 46 Current Roadway Conditions ..................................................................................................... .47 Safety and Review of Accidents ................................................................................................... 48 Roadway of the Future ....................................................................................... ,. ......................... 49 Signage ................................................................................................................................................... .51 Signage Activities ........................................................................................................................... 52 Sign Placement Recommendations ............................................................................................. .53 Outdoor advertising...................................................................................................................... .54 Marketing and Promotion................................................................................................................. .59 Marketing Goals ............................................................................................................................. 60 Targeted Mar kcting ....................................................................................................................... 62 Marketing Management. ............................................................................................................... 63 Marketing Program ........................................................................................................................ 64 Visitor Services ...................................................................................................................................... 67 Regional Advantages .................................................................................................................... 68 Existing Attractions ........................................................................................................................ 69 Recommended Enhancements .................................................................................................... 73 Implementation and Evaluation ........................................................................................................ 75 Investment Target Areas ............................................................................................................... 77 Alternative Funding .................. ".. ,.................................................................... ., .......................... 77 Evaluation ........................................................................................................................................ 77 References .............................................................................................................................................. 78 Scenic Byway related information sources................................................................................. 79 Additional Contacts ....................................................................................................................... 80 Appendix A Action Plan ............................................................................................................... 81 Appendix B Festivals and Events ................................................................................................. 89 Appendix C WSDOT Rou.te Development