WE’RE HERE FOR YOU Your direct line to us Project management Jens Kohler Tel. +49 711 18560-2375 Fax +49 711 18560-1375 [email protected] THE BAKERS’ AND Anna Hammer Tel. +49 711 18560-2536 Fax +49 711 18560-1536 [email protected] CONFECTIONERS’ Swenja Lauppe Tel. +49 711 18560-2857 Fax +49 711 18560-1857 TRADE FAIR IN DRESDEN [email protected] Organiser Landesmesse Stuttgart GmbH Messepiazza 1, 70629 Stuttgart, Germany Tel. +49 711 18560-0 Fax +49 711 18560-2440 www.messe-stuttgart.de Partners of SACHSENBACK 13-- 15 April 2019 BÄKO eG M t itt Saxonia, the State Association of s e O ld e O u K t s Ä c B h Guilds of the Bakery Trade of Saxony, Dresden l a n d G e e Dresden Trade Fair Centre G d n a l t B g Ä o K BÄKO Erzgebirge-Vogtland eG V O / E e r g z r g i e b BÄKO Mitteldeutschland eG BÄKO Ost eG Messe Stuttgart – Your competent partner for bakers and confectioners www.sachsenback.de CITY OF CULTURE AND COMPETENT SECTOR BUSINESS METROPOLIS MEETING POINT Florence on the Elbe SACHSENBACK Dresden, the internationally recognised city of art and culture, will in SACHSENBACK is a must for the bakery and confectionery trade in the region! 2019 again host the most important trade fair for the bakery and For three whole days, the Dresden Trade Fair Centre will be the focal point for the confectionery trade in central and eastern Germany. As a location for bakery and confectionery trade in the region of central and eastern Germany. important, pioneering companies and institutions, as well as a This is where the sector meets to find inspiration and to exchange ideas and opinions world-leading technology location, Dresden is one of the strongest with colleagues. With ground-breaking trends and a diverse framework programme, economic regions in Germany. SACHSENBACK provides great impetus. The connections to the trade fair centre are fast and convenient, whether As an exhibitor, you can meet eager and competent specialist visitors wishing to by car, rail or plane. Round off your day in a bar or club in the city’s obtain information on, among other things, working and operating technology, raw trendy nightlife district. Or relax directly in one of the first-class hotels, materials and business equipment. You can also showcase your innovations and where you will be a welcome guest. your portfolio to a highly motivated public. The halls of the Dresden Trade Fair Centre To get an idea of all the variety, just have a look at Dresden.de (Tourism). and the regional and familiar ambience of the exhibition make SACHSENBACK a Here you can plan your stay. strong specialist trade fair with extraordinary charm for a strong region. Use the days at SACHSENBACK to hold positive discussions, carry out intensive customer care Welcome home! and forge highly promising new contacts. As an event organiser, Messe Stuttgart is active around the world and uses its experience at specialist and leading trade fairs. The target-group-focused organisation of the trade fairs ensures that the events are orientated towards visitors and markets. Messe Stuttgart is famous for developing future markets. of visitors want to 77 % come to SACHSENBACK again of visitors intend to 86 % recommend the event to others All data were taken from the representative survey of exhibitors and visitors conducted during SACHSENBACK 2016. The FKM certification attests that, for the trade fair and exhibition figures 221exhibitors submitted, the stipulations of the society was the overall event rating of for voluntary control of trade fair and exhibition visitors at SACHSENBACK statistics (FKM) have been observed and applied. 1.9 6866visitors 3 2 | THE DIVERSITY OF LIVELY EXCHANGE A STRONG SECTOR AMONG PROFESSIONALS One trade fair – six key topics The framework programme Raw materials for bakers and Working and operating technology Ideas, trends and innovations on all aspects of the bakery and confectionery trade – these confectioners Production and baking technology, will be the popular themes in the framework programme of SACHSENBACK 2019 in practical Basic materials, raw materials, bak- baking ovens, refrigeration systems, demonstrations and informative specialist presentations. There will be a lively exchange of ing agents, aromas and essences, se- freezers, coffee machines, ice-cream knowledge and experience in the Bakery Forum. It’s already almost a tradition for Saxonia, mi-finished products, frozen bakery machines, restaurant fittings, kitchen the State Association of Guilds, and the BÄKOs of the region to invite visitors to their stand products, convenience products, ba- technology, silo systems, cleaning to participate in qualified discussions among professionals and specialist visitors. Numerous sic materials for ice cream, organic machines, company hygiene, events on the theme in and around Dresden will again attract many visitors in 2019. and biological products. measuring and weighing systems. The decision to take part in the trade fair was rewarded. We actively sent out invitations, Shop fixtures and fittings Merchandise 80 per cent of our customers were there – proof that SACHSENBACK is an important Shop and sales furnishings and Own brands, confectionery/ platform for ensuring customer loyalty. We were greatly impressed by the specialist public fittings, snack area, mobile sales lasting bakery products, drinks, dairy and concluded specific contracts. units, café furnishings and fittings, products, delicatessen products Harald Nürnberger, Sales, RONDO GmbH & Co.KG, DIOSNA Dierks & Söhne GmbH lighting, tableware, porcelain and and specialities, coffee, tea, other table decoration. merchandise. What’s special here is the people. They are interested, want to exchange knowledge and ideas, and are open Sales promotion Services, information, We always go where we can reach our customers. These to new things. With our presence, we are also saying Work clothes, price labelling management are above all the decision-makers. They were great days in thank-you to good customers. Both with regard to systems, decoration and packing Computer systems, cash register Dresden. Sunday was fantastic. We concluded lots of the number of visitors and the visitor quality, materials, gift and confectionery systems, industry software, concrete business contracts. We’ll be back in 2019, maybe we experienced an improvement on 2013. SACHSEN- packaging, indoor and outdoor marketing/advertising/management with greater participation. BACK is a highlight for bakers, the three-year advertising, gift items. consultation, associations and Stefan Laackmann, Sales Manager, Fläche Handwerk DACH rhythm is very good. We’ll definitely be back in 2019! organisations, specialist literature. und NORDICS, CSM Bakery Solutions Karl Schmitz, Managing Director, SchapfenMühle GmbH & Co. KG I give SACHSENBACK top marks. Saturday and Monday exceeded all expectations, and Sunday was excellent. There was a great mood among the visitors. Here the opportunities for reaching the trade in central and eastern Germany are ideal. Torsten Lehmann, Area Sales Manager, IREKS GmbH 5 4 | CALCULATION EXAMPLE FOR YOUR HOW TO REACH TRADE FAIR SUCCESS YOUR TARGET GROUP Become an exhibitor at SACHSENBACK 2019! Benefit from the variety of our media flat-rate! To enable you to fully prepare yourself for your Publicise your participation in Sachsenback. Use all the trade fair objectives and customer contacts, we will opportunities which we can offer you through a wide help you with your planning and participation in range of advertising media. You can therefore concen- SACHSENBACK. We can offer you trade fair partici- Example of complete package “KLASSIK Special” trate entirely on your exhibition stand and invite your Ihr persönlicher Eintrittscode für eine Gratis-Tageskarte inkl. VVS Your personal admission code for a free day ticket incl. VVS Es lädt Sie ein: You are invited by: NEU! Nur mit Online-Registrierung gültig. Mit Ihrer Aktivierung im Internet pation which you can personally determine in an competent trade visitors at very little expense and erhalten Sie sofort eine kostenlose Eintrittskarte für Ihren Messebesuch und ein kostenloses Ticket für den öffentlichen Nahverkehr im VVS-Gebiet Stuttgart. NEW! Only valid with online registration. By activating the code on the Internet you get your admission ticket for free trade fair attendance immediately and also a free ticket for the public transport network of the Stuttgart region (VVS). individual framework and adapt to your needs. › OCTANORM stand construction system, aluminium, effort. A personal invitation with the SACHSENBACK Jeder Eintrittscode kann nur einmal verwendet werden. Er ist unverkäuflich. Each admission code can only be used once and is not for sale. Schritt Schritt Schritt Alternativ können Sie den 1. Step 2. Step 3. Step Eintrittscode auch an einem Formular ausfüllen: Eintrittskarte Terminal vor Ort eingeben. Messe Stuttgart www.messe-stuttgart.de/vorverkauf ausdrucken Stuttgart trade fair centre Alternatively you can activate Simply speak to us directly or use our extensive walls in white or light grey, 250 cm high admission code will demonstrate your appreciation Complete the form: Eintrittscode eingeben Print your the admission code at one of the www.messe-stuttgart.de/tickets Enter the admission code admission ticket terminals on site. 18. – 21.10.2014 Invite your customersBaden-Württemberg Konditoren der Landesinnungsverband and adsnugvradfrdsWrtmegsh äkradeke V. e. Bäckerhandwerk Württembergische das für Landesinnungsverband