CONTENTS WHO IS THIS MAN? An executive looks back at his defining moments. Don’t worry about his 24 name; it’s the team Mod Ad men that counts. If Mad Men imagined their business 50 years into the future, this is what they 28 might have seen. 2 Mail Box hire 3 Editor’s Note Where the Light Gets In 4 32 Rina Patel’s mission to bring Aahana to the poor and powerless in rural India. visibility Dean’s Word An MBA with side effects. 6 Compete for an executive Co-op Street Buzz Philosophical position at a top corporation. advice from Buzz Bissinger; the APPLE 16 38 new building Marketplace In My Own amenities LeBow All the world’s Words CISCO faculty really a stage: MBAs Rich Freedman want, and more. EBAY consult for the blames his bad SANTA CLARA VTA 8 Philadelphia golf game on his Behind the News Theatre Co. height; Daniel SAP First, couture; Pinto rides now, cuisine: a motorbike URBAN OUTFITTERS The Navy Yard is through West officially cool. Africa on co-op. 10 Intersection Introducing Are you a Mac or a PC? 36 TM 12 Profiles Teaching Rachel Zeldin The C-Suite Co-op Larry Duke makes funeral true life superhero markets planning less Christopher Gray on overcoming adversity, marketing. stressful; his entrepreneurial superpowers and his Tracey Welson- 14 20 quest to save the world. THE DREXEL LEBOW Research Rossman sparks girls’ interest in Millennials 40 technology. seek style and U-Turn MBA substance; the The demolition MBACo-op.com trouble with of Matheson Hall econ journals; was the beginning seven common of the end for management Drexel’s orange mistakes. bricks. CONTENTS WHO IS THIS MAN? An executive looks back at his defining moments. Don’t worry about his 24 name; it’s the team Mod Ad men that counts. If Mad Men imagined their business 50 years into the future, this is what they 28 might have seen. 2 Mail Box hire 3 Editor’s Note Where the Light Gets In 4 32 Rina Patel’s mission to bring Aahana to the poor and powerless in rural India. visibility Dean’s Word An MBA with side effects. 6 Compete for an executive Co-op Street Buzz Philosophical position at a top corporation. advice from Buzz Bissinger; the APPLE 16 38 new building Marketplace In My Own amenities LeBow All the world’s Words CISCO faculty really a stage: MBAs Rich Freedman want, and more. EBAY consult for the blames his bad SANTA CLARA VTA 8 Philadelphia golf game on his Behind the News Theatre Co. height; Daniel SAP First, couture; Pinto rides now, cuisine: a motorbike URBAN OUTFITTERS The Navy Yard is through West officially cool. Africa on co-op. 10 Intersection Introducing Are you a Mac or a PC? 36 TM 12 Profiles Teaching Rachel Zeldin The C-Suite Co-op Larry Duke makes funeral true life superhero markets planning less Christopher Gray on overcoming adversity, marketing. stressful; his entrepreneurial superpowers and his Tracey Welson- 14 20 quest to save the world. THE DREXEL LEBOW Research Rossman sparks girls’ interest in Millennials 40 technology. seek style and U-Turn MBA substance; the The demolition MBACo-op.com trouble with of Matheson Hall econ journals; was the beginning seven common of the end for management Drexel’s orange mistakes. bricks. MAILBOX EDITOR’SNOTE MARKET STREET Proudly sponsored by Drexel LeBow Fall 2013, Vol. 2, Issue 4 Market Street magazine is produced and published quarterly by Drexel University’s LeBow College of Business Office of Communications. Care to comment on this issue? EXECUTIVE EDITOR Mark Eyerly Write us at [email protected] EDITOR Lisa Litzinger-Drayton The Dogs Were Dirk’s! ASSOCIATE EDITOR Joseph Master Having been away from Philly and living ART DIRECTOR Falling in Texas for 25 years, I devoured (pun Susan Rinaldi of the magazines I have been hoarding intended) the foodie issue! My greatest DESIGN for so long, because I love this layout interest was with the article on Honest Zac McGroarty Into Place or that theme issue. It wasn’t easy, but Tom’s food truck. I frequent Austin, Texas, CORPORATE COMMUNICATIONS it’ll be worth it. I can’t wait to decorate quite often as it’s only a three-hour drive Leda Kopach those bare walls and empty shelves with from Houston, and food trucks (allegedly) MARKETING love fall: the smell of the crisp, cool air; mementos and treasures, but I think I’ll started in Austin. I will make it a point to Yael Branscom sipping hot apple cider or Oktoberfest just appreciate the calm of my blank slate take my wife, a native Texan, to 33rd and PHOTOGRAPHY Michael Branscom beer. Soon, construction-paper jack- for a few days first. Arch when we travel to Philly for the Gerri NOVEMBER 1 Shan Cerrone o-lanterns and hand-traced turkeys As I peered out my fifth floor window C. LeBow Hall dedication. Zac McGroarty I— with scribbles of color, a little glue and and took in the bustling urban landscape PHILADELPHIA One small correction regarding Susan Rinaldi Shea Roggio those googly eyes — will make their way below, I couldn’t help but think about Joseph Master’s story on hot dog vendors from my preschoolers’ backpacks onto how, when I started working here six years (“Hot-Dogging It,” page 40): The truck DEAN Frank Linnehan, Ph.D., Interim Dean our fridge. The din of a football game in ago in a shared office in the basement of 2013 KEYNOTE SPEAKERS in question, Dirk’s Dogs, was actually DEAN’S CABINET the background brings a little excitement Matheson, I never imagined that soon owned and run by two undergraduate Lisa Bogan, Exec. Dir., College Relations to the mundaneness of ordinary Sunday enough I’d be doing the job that I love members of the Sigma Pi fraternity. It Anna Chrulkiewicz, Chief of Operations afternoons, even though in combination from an office with a view in a modern was a huge hit for about a year (1979), Brian Ellis, Assistant Dean Mark Eyerly, Exec. Dir., Communications with playoff baseball it means I won’t be high-rise. HILLARY and then ran afoul of the city’s License Paul Jensen, Ph.D., Associate Dean seeing much of my husband for a while. Promoting this great College and and Inspections Department. Can’t say Christopher Laincz, Ph.D., Dir., Ph.D. Program There’s no better place to be in fall telling your amazing stories was a pleasure I ever remember it being parked beside V.K. Narayanan, Ph.D., Associate Dean Ron Nordone, Assistant Dean than a college campus. You can sense the then, and it’s even better now. Am I lucky RODHAM the old volleyball courts across from what excitement in the novel atmosphere. The or what? was then GE, but for 50 cents you got a COMMENTS? Email: [email protected] fresh-faced first years, and here at Drexel, massive hot dog with all the trimmings. Editor: 215.895.2897 Fax: 215.571.3511 the long-lost friends who shriek at the In fact, when I lived on campus at the LeBow College of Business Office of CLINTON Communications, 3141 Chestnut Street sight of each other and embrace after a old Sammy House (3411 Powelton Ave.) Philadelphia, PA 19104-2875 co-op cycle or quarter abroad. my typical breakfast was a hot dog, a INSTITUTIONAL ADVANCEMENT Fall is always a time for reunions and soft pretzel and an iced tea for $1.50. Of Christopher Brittin, Assoc. Vice President new beginnings, but the opening of Gerri course, mugs of beer at the Jail House Email: [email protected] LISA LITZINGER-DRAYTON | [email protected] C. LeBow Hall marks an incredible time of GLENDA were a quarter, but that’s another story… CHANGE OF ADDRESS? transformation for the College and those Send address changes to: ROBERT GRONWALDT ’82, CRMA CCSA Drexel University’s LeBow College of us who call it home. I love watching HATCHETT CFS AIC, LEAD AUDITOR, STATOIL GULF of Business Office of Communications, people’s faces light up as they walk into SERVICES LLC 3141 Chestnut Street our atrium for the first time. Beauty and Philadelphia, PA 19104-2875 Or email: [email protected] architectural integrity really have quite the On Target effect on mood! MADELEINE The summer issue of Market Street is © 2013 Market Street magazine I recently had the opportunity to Drexel University’s LeBow College excellent — and relevant, timely and fun! of Business scope out the freshly painted office I’ll be ALBRIGHT As an alumnus of the College, I am moving into next week. It inspired me to totally impressed. This was my first toss and recycle much of the mess at my PRESENTING SPONSOR exposure to the publication and the old desk; I even managed to purge some focus on “food, coffee, wine, music and a healthy political debate” was on target ROBB ARMSTRONG IS AN AMERICAN and fun to read. CARTOONIST BEST KNOWN FOR HIS DAILY Keep up the excellent content, and I COVER REGISTER NOW OR FIND OUT MORE ONLINE COMIC STRIP “JUMP START.” ORIGINALLY look forward to the next issue. THE ABOUT OUR ENTIRE LINE-UP OF SPEAKERS FROM PHILADELPHIA, HE RESIDES WITH BILL FAUST ’72 PARTNER AND GM, WCF HIS FAMILY IN LOS ANGELES. ABOUT PAConferenceForWomen.org COMMUNICATIONS LLC FALL 2013 3 MAILBOX EDITOR’SNOTE MARKET STREET Proudly sponsored by Drexel LeBow Fall 2013, Vol. 2, Issue 4 Market Street magazine is produced and published quarterly by Drexel University’s LeBow College of Business Office of Communications.