ISSN 0377-452X Entrepreneurial Development: A Subregional Workshop for Cultural Producers (Creators, Entrepreneurs, Enablers and Associations) Report of Meeting Guam, 8–11 October 2012 © SPC, 2013 – Cover design: Muriel Borderie – Photo: SPC staff Muriel design: – Photo: Borderie © SPC, 2013 – Cover Entrepreneurial Development: A Subregional Workshop for Cultural Producers (Creators, Entrepreneurs, Enablers and Associations) th th Guam, 8 - 11 October 2012 Report of Meeting Compiled by the Secretariat of the Pacific Community Secretariat of the Pacific Community, Suva, Fiji, 2013 1 © Copyright Secretariat of the Pacific Community (SPC), 2013 All rights for commercial / for profit reproduction or translation, in any form, reserved. SPC authorises the partial reproduction or translation of this material for scientific, educational or research purposes, provided that SPC and the source document are properly acknowledged. Permission to reproduce the document and/or translate in whole, in any form, whether for commercial / for profit or non-profit purposes, must be requested in writing. Original SPC artwork may not be altered or separately published without permission. Original text: English Secretariat of the Pacific Community Cataloguing-in-publication data Entrepreneurial Development: a Subregional Workshop for Cultural Producers (Creators, Entrepreneurs, Enablers and Associations) - Guam, 8–11 October 2012: report of meeting / compiled by the Secretariat of the Pacific Community (Report of Meeting (Technical) / Secretariat of the Pacific Community) ISSN: 0377-452X 1. Cultural industries — Oceania — Congresses. 2. Culture diffusion — Oceania — Congresses. 3. Cultural policy — Oceania — Congresses. I. Title II. Secretariat of the Pacific Community III. Series 306.0995 AACR2 ISBN: 978-982-00-0661-4 ISSN: 0377-452X 2 CONTENTS Entrepreneurial Development: A Sub-regional Workshop for Cultural Producers (Creators, Entrepreneurs, Enablers and Associations) .........................................................................................5 DAY ONE...............................................................................................................................................5 ................................................................................................................................5 Official Opening ........................................................................6 Overview of the SPC Cultural Industries Program ............................................................7 OverviewSESSION 1: of the Pacific Islands Forum................................ Secretariat (PIFS)......................................................................7 Business Readiness ............................................................................................7 Overview of the Value Chain Concept ...........................................................8 The Supply–Value Chain Concept—North Pacific Context .................................................................................................9 Group Breakout Session—Identifying Value Chain Strengths and Weaknesses and Ways to OvercomeSESSION 2: Gaps in the Value Chain .......................................................................10 Distribution Links in the Value Chain..............................................................................10 Logistical Arrangements in Moving Products.........................................................................................11 DAYFactors TWO when................................ Products Cross................................ Borders ...........................................................................16 ........................................................................................16 Value Chain Exercise: Group Feedback .............................................................................18 ValueSESSION Chain 3: Exercise: Issues and Suggestions.......................................................................................22 Business Plan Development ......................................................22 Advantages, Purpose and Fundamentals of a Business Plan ..........................................26 ApproachesSESSION 4: to Business Plan Development for Cultural Producers ..............................28 Domestic vs Export— Which is Best Suited to Your Business? ...............28 Overview of the Guam State Trade and Export Promotions (STEP) Grant................................ Program ......31 UnderstandingSESSION 5: Domestic and Export Markets for Cultural Producers....................................................36 Breakout................................ session—Working................................ Groups by Industry.............................................................37 Group Feedback ......................................................................................................40 DAYBreakout THREEComments................................ and Q&A........................................................................................................42 SESSION 6: .........................................................................................42 Country Situation Analysis ......................................................................................42 Frank Rabon (Guam), Pa’a Taotao Tano’ .............................................................43 Lucia Guavis (Marshall Islands),................................ Elefa Handicraft Shop.....................................................................45 Tadao Waguk (Kosrae), Carver ....................................................................46 Matennang Atauea (Kiribati), Handicraft producer 3 ......................................................................................47 PauleenSESSION Brechtefeld7: (Palau), Pure Palau .....................................................49 Role of Business Development................................ Agencies (BDAs)......................................................49 Casey Jeszenka, Guam PISBDC Network ..........................................................50 Kenneth Lujan, US Small Business................................ Administration................................ (SBA) ......................................51 Herman Semes, Pohnpei SBDC ..............................................................................................................................................51 Anita Borja-Enriquez, UOG School of Business and Pacific Center for Economic Initiatives (PCEI) ................................................................53 Tony John, Pacific Islands Development................................ Bank (PIDB).................................................................53 BDASESS IONSession 8: Comments and Q&A .............................................................................................56 Customer Identification .........................................56 Francis Guerrero, DFS, Senior Manager for Promotions................................ and Events .......................................57 Sonia Lujan Sellers, Guam Visitors Bureau................................ (GVB) ........................................................58 Vincent Tafileluw, Yap Visitors Bureau ...........................................................................59 Francisco Marquez, Pohnpei State World Park .................................................60 Katina Peter, Frank ‘K’ Retailer................................ and Frank ‘K’ Handicraft................................ Shop ......................................61 Session 8 Comments and Q&A ..................................64 Group Breakout Session:................................ Group Business................................ Plan Exercise and................................ Discussion ......................65 Group Presentations ......................................................................................68 DAYBreakout FOUR ................................ Session Facilitator................................ Comments ..........................................................................71 SESSION 9: ............................................71 Bringing Structure and Form................................ to the Cultural Industry......................................................71 The Maketi Ples Art Exhibition Program ......................................................72 CurrentSESSION Structures 10: in the Cultural Industries of Micronesia ........................................76 Developing National Strategies for Cultural................................ Industries ............................76 Denise Mendiola-Hertslet, Guam Product Seal Program ..............................................................................................................................77 Monica Guzman and Jackie Balbas, CAHA, Arts in Public Buildings and Buildings Supported by Public Funds ...................................................................77 Dr Anita Borja-Enriquez, Buy Local................................ Guam Initiative....................................................................78 Session 10 Discussion and Q&A ........................................................................................79 Regional Culture Strategy and the Cultural Industries: Articulating National Strategies for the ListCu Ofltural Participants Industries:................................ The Way Forward..............................................................................................80