Lorna jane bra size guide Continue Australian manufacturer and women's retailer Activewear Lorna Jane Pty LtdHeadquarters at Eagle Farm, BrisbaneTypePrivateIndustryRetailFounded1990FounderLorna Jane Clarkson and Bill ClarksonHeadquartersBrisbane, Queensland, Australia Kellogg's Lorena Jane Clarkson (Chief Creativeofficer) Bill Clarkson (CEO)Products AthleticRevenueAUD Clothing $200 million [1] (2014]net income AUD $19.6 million [2] (2013[2] Total shares $500 million (estimated)[3] (2016[3] OwnersLorna Jane Clarkson and Bill Clarkson (100%) Staff1,800[4] (2015[4] Websitelornajane.com.au Lorna Jane is a manufacturer and retailer of active women's clothing, Founded by Lorna Jane Clarkson and her husband Bill. The company's headquarters and warehouse are located in Brisbane, Australia, with regional offices in the United States, Hong Kong, Shanghai and Singapore. [5] In 2015, the chain included 146 stores in Australia,[1] 42 in the United States,[1] and 54 shares in other countries,[1] including South Africa, Britain, Canada and Dubai. [6] Large shops (active living rooms) ensure fitness studios (studio transportation) and healthy food cafes (feeding cafés). [5] By 2016, the total value of the works was estimated at $500 million,[3] with annual revenues for 2014 estimated at $200 million. [1] Origin of Lorna Jean's motto: Stylized L and J the company logo three rombuss, with each two of its opposing curved angles. The shape represents stylized L and J joined together, and three of them together remember the company logo and the feed transfer logo we believe. [7] The company does not invest heavily in online ads, preferring to rely on word of mouth and build customer engagement through social media. [9] One unusual feature of the financial company is that it carries no religion,[9] philosophy that Clarksons says he follows in his personality as well as professional life. [10] Lorna Jane's products produce and sell a wide range of clothing, including socks, sports bras, pants, pants, jackets, hoods, shoes, and various accessories. [11] Many elements use the company's own moisture-filament four-a-win stretch tissue, LG Excel. [12] Others incorporate pressure fabrics and power grid panels. [13] Lorna Jane has a number of exclusive, patented fabrics and designs including LJ Excel, None 2 C here and Minimal Nude. [14] They also created additional technical fabrics with unique features such as aloe infused LJ hydrate[15] and infared recovery fabrics. [16] Sustainable Fabrics company Lorna Jane has been using fabrics that include recycled materials for a number of years, but in 2019 sustainability-focused fabrics including their own environmental socks were launched, which are made of recycled polyester with about 10 plastic bottles entering each pair. Lorna Jane's swimwear collection from October 2019 is also made from recycling Made of plastic from oceans and waterways and saved from landfills. Due to the quality of Lorna Jane's piece, the company also encourages a better buying message, not more that encourages a more conscious approach to investing in quality Activewear that will continue rather than contribute to the throwing position of fast fashion. [17] Marie Claire article called Lorna Jane out as one of the 6 good sustainable sports brands on the market. [18] Limited Edition Range and Parts the company releases limited edition range and pieces such as A A[19] and Small Mays'[20] for children and small children. Every Love Bean Lorna Jane Clothing has a small heart-shaped bean sewn somewhere; [21] [12] Eye a clothing styles after Lorna Jane's team members, with one team member saying see your name up on a monthly style paper like sexy like waking up on Christmas Morning! [12] Scaling down all Lorna Jane's clothing includes a heart-shaped bean to indicate that it was done with love. This example is inside the hem ankle of a pair of clothing socks originally produced in sizes up to L, and in 2014, Lorna Introduced Jane XXS and XL size. [22] A SM that, Clarkson has said he has no plans to produce plus-size clothing, saying that there was no demand from his customers base and that the former brand enterprises in this direction received a failure; If my client wants larger sizes, it will absolutely accommodate. But we tried it and we didn't sell it. [23] However, in November 2016, the company posted a photo of the model with a curvy physique in Lorna Jane's clothes on their Instagram feed. This model wore M size M. The current size is changed from XXS (US 2) to XL (US 12) but because of the extended nature of fabrics often fit sizes outside this range. In 2015, Australian consumer organisation Choice assessed a pair of Lorna Jane socks along with equivalent clothing from six competitors with a range of price points. The evaluation found that Lorna Jane's socks were not good in some tests and some of the competitors are much cheaper, although the textile expert praised them for her daughter[24] and they did not score better in stretching, stain and stitching tests. [25] Lorna Jane's Awards have won a total of 13 design awards,[14] numerous marketing awards and in 2017 was named Marie Claire Readers' Choice for Best Brand Athleisure. [26] Lorna Jane's production site emphasizes the brand's commitment to sustainable practices including production and resources. [27] They have one major production source with which they have been working for more than 25 years. The company prides itself on providing superior conditions for factory workers,[9] and claims that up to three workers fail to return from the Chinese New Year each year, when the base for factories in The area is hundreds. [9] Lorna Jane's production is wrap [28] certified and is an independent, non-profit, global compliance business that has the largest accreditation program in the world based on the principles of international labor law. Lorna Jane's manufacturing is also sedex certified, which focuses on ethical practices, responsible sourcing and environmental management. [29] Workers refer to factories as the land of Lorna. [9] Lorna Jane's production is a gold-certified wrap but because she did not respond to her survey, the 2016 Ethical Fashion Guide produced by World Aid Australia rated Lorna Jane as a D-grade for not completing the survey. [30] Executive Marketing and E-Commerce Director Jesse Dean told Australian broadcaster ABC that it is important for us to reflect our manufacturing source of who we are as a brand and our active live philosophy. We are constantly working to ensure that the workplace code of conduct protects the well-being and environment of every employee. [31] Clarkson says she prefers to still be manufacturing in Australia, but the closure of Australian textile factories and the lack of government support for the garment industry have made it impossible to maintain them. [9] Men wear despite being asked two or three times a week,[32] Clarkson said she had no plans to expand into activewear for men. In another interview, she expressed her personal preference that she liked men wearing their old shirts and shorts. [33] The Lorna Jane History Foundation frontshop at Brisbane Queen Street Mall in 2017, close to the former location of lorna jane's first store, founder Lorna Jane Clarkson (Nee Smith), was a dental technician and part-time exercise instructor who was dissatisfied with the exercise clothes available to women in the late 1980s and began making her own. [34] Her designs proved popular with her students, who asked her to start making clothes for them as well. [34] [6] In 1988, he decided to start making clothes as a full-time career. [34] [6] When he and his partner, Bill Clarkson, experiencing difficulty finding stores neglected in carrying the range, decided to reduce themselves[34][6][6] [23] in 1990, they opened their first store,[34][6][23] on the upper floor[35] of Brisbane Broadway on the Mall Shopping Center. [35] By 2000, a larger factory had been required to finance the expansion, and the Clarksons had sold their home and bought a building in Fortitude Valley for $465,000. [3] [37] They renewed it and within two years, the value of the property was provided to $4 million, which Clarksons was able to use as collateral for a other growth. [36] Lorna Jane's first factory building, at 99 Bridge Street, Fortitude Valley, Brisbane. In 2017, it is occupied by a company dedicated to motorcycles. Expansion and diversification the company was able to use Global Financial from 2008 to her advantage. [10] Instead of waiting for improved economic conditions, Lorna Jane continued to expand by taking lease opportunities in favorable locations that the company was not available in a stronger climate. [38] This strategy led to the company's largest growth period. [38] In 2010, private equity firm CHAMP Ventures bought a 40% stake in the company. [39] In response to the 2010-11 Queensland floods,[40] Lorna Jane started a charity program whereby the company allows customers to exchange used active clothing (from any brand) to obtain store credit. [41] [40] [42] Used clothes collected for the Salvation Army are then donated. [41] [40] He was originally intended to last a week in mid-2011,[40] and the swap shop became a permanent player and was still working in 2017. [42] At the time, customers had brought more than 45,000 clothes for the company to pass to charity. [42] After a year-long consultation with Wharton Business School and the University of Queensland in strategies to enter the US market,[41] March 2012 saw the opening of the first U.S.