A Cautionary Tale: Looking for Money When money is an issue, students need to be strategic about where they apply to college. Syracuse University I am sharing a story of a young man from Los Angeles from a couple of years ago that illustrates why the common practice of applying to a bunch of schools without considering whether aid is a realistic option is a dangerous strategy. The teenager, who wants to major in journalism, was super excited when he got into his dream school – Syracuse University in upstate New York. His parents, on the other hand, were stressing. Getting Stiffed by Syracuse The affluent family’s expected family contribution was roughly $30,000. As you learned in the lesson entitled, Why An EFC Is Important, an EFC is what a family would be expected to pay, at a minimum, for one year at Syracuse or any other school. Since tuition and room/board at this research university cost more than $54,000 at the time and books, travel, and incidentals boosted that price, that would leave room for Syracuse to give this student some need-based financial aid or more likely a merit award. But the teen got nothing. When I heard this, I asked about the teen’s academic profile and the mom said he had about a 3.4 GPA. I’d suggest that the student’s academic profile could at least partially explain why he was stiffed. Most schools give their best awards to the students who will help them move up in the US News & World Report rankings. At this school, a student with a 3.4 GPA isn’t going to do that. When I checked the average grade point averages of Syracuse’s incoming freshman at the College Board, it showed that 63% of the students had GPAs of 3.5 or higher. A 3.4 GPA wasn’t special at this particular school. How Many Students Receive Grants I then checked with the federal College Navigator, which is a handy site to look at a variety of statistics on individual schools that the U.S. Department of Education maintains. (Here is a post that I once wrote about using College Navigator to find colleges: What Colleges Have Your Major?) Looking at Syracuse’s statistics on College Navigator, I saw that 69% of students at Syracuse receive institutional grants from the school. Consequently, it’s not surprising that a child that was close to the bottom third of the class would receive nothing even though he was eligible for need-based aid. Syracuse University Schools That Have to Try Hard The vast majority of private institutions award a much greater percentage of their students with institutional grants and scholarships than Syracuse. Nearly 89% of freshman at private colleges and university receive an institutional grant. There are plenty of institutions where every student or nearly everyone receives something. At my son’s school – Beloit College – 95% of students get an institutional grant. Beloit College Here is just a tiny sampling of the more than 450 schools that offer at least 95% of their students awards: Bellarmine University (KY) Centre College (KY) College of Wooster (OH) Depauw University (IN) Hendrix College (AR) Juniata College (my daughter’s alma mater in PA, see photo) Knox College (IL) Lawrence University (WI) St. Benedict (MN) University of Dallas (TX) University of Redlands (CA) University of Scranton (PA) Valparaiso University (IN) Xavier University (OH) A critical factor in whether a school will award most or all of its students grants is how hard it has to work to attract their freshman class. Schools that aren’t recognizable to the average college-bound teenagers and their parents will have to offer more applicants awards and often have to offer better merit scholarships. Most master’s-level universities, which U.S. News classifies as regional universities, and private colleges fall into that must-try-harder category. Schools That Don’t Have to Try As Hard In contrast, research-intensive universities are the least likely to offer price cuts to a majority of their students. These universities, which support many doctoral programs, actually represent a surprisingly small category of schools that include state public flagships and private institutions of which the Ivies are the most prominent. This small cadre of schools benefit from simple supply and demand. The demand for many of these brand-name schools far outstrip their supply so the institutions can make students, who do not qualify for need-based financial aid, pay full price. Prestigious research universities can also limit their institutional awards because of their rankings, their locations or their sports teams. Here’s a rule of thumb: if most people would recognize the name of a private university on a sweatshirt, it’s more likely to give out puny merit awards or none at all. While few parents and students know much about the academic offerings at Syracuse University, they probably are aware that the school has a very competitive basketball team that is often a March Madness player. To illustrate what I’m talking about, here are some of the well-known universities that occupy some of the top 50 spots in U.S. News’ beauty contest that are located in largely desirable areas where awards tend to be even rarer. When looking at this list, keep in mind that at the typical private institution only about 11% of students pay full price. The percentages in the following list show how many students pay full price at each school: Boston College (despite it’s name, it’s a university) 58% Boston University 51% Brandeis University 43% Carnegie Mellon University (PA) 39% Duke University (NC) 51% Johns Hopkins University (MD) 53% Lehigh University (PA) 49% Northwestern University (IL) 46% Tufts University (MA) 58% University of Notre Dame 42% University of Southern California 39% Wake Forest University (NC) 47% George Washington University (DC) 36% Affluent families who won’t qualify for financial aid will usually encounter the most difficulty cutting the price of college at research universities with high rankings. And Ivy League schools don’t provide any merit scholarships. An Alternative Strategy If the teenager from Los Angeles had widened his net and looked for schools beyond highly ranked research universities like Syracuse he would have cut his college costs. For instance, he could have applied to another school in upstate New York – Ithaca College – which offers its own well-respected journalism program. Ithaca gives institutional grants to 87% of students. U.S. News puts Ithaca College in its regional university category which does not get much media attention. Ithaca College Coming Up Short at State Universities The teenager from Los Angeles also didn’t capture money at any of the other schools that he applied to, which were state institutions. This student didn’t qualify for aid because the family didn’t target schools where he had a realistic chance of getting any. First, the student didn’t qualify for any need-based aid at the state schools in California that were on his list, but that wasn’t unusual because his family did not qualify for the Cal Grant which is the state’s major need-based aid program. In California, merit aid at state universities is miniscule. The other schools on the teenager’s list were out-of-state flagship universities including Indiana University and the University of Oregon (see photo). Many state flagships will give highly talented out-of-state students scholarships with top GPA’s and standardized test scores, but the most in-demand ones are primarily focused on charging very high tuition to nonresidents to bring in needed dollars. The teen’s GPA and presumably his SAT scores weren’t high enough to receive a price break from these two popular state universities, which like other state institutions, primarily evaluate students based on their academic stats. Among state institutions, the most rigorous competition for money is going to be at the flagships which represent each state’s premier public research university. You will learn more about awards given by state schools by reading the lesson entitled, Advice for the B Student. It’s not easy to be shut out of award money by every school on a teen’s list, but it does happen. Ironically, most private schools would have given this teenager a price break. The mom told me that she and her husband had enough saved to pay for one year of Syracuse. They aren’t sure what to do after that. I feel for them. Learn More… Tuition Hogs: The Priciest Schools in America Boosting a Teen’s Chances for Admission (and Money) In this video, you’ll learn tips to help families boost their child’s chances of admission that can also lead to better aid packages or merit awards. There are other ways besides grades and test scores to make a school open its wallet a bit wider. They include: Looking for academic matches. Applying to test-optional schools if standardized test scores are low. Looking for talent/academic major scholarships offered by schools that require separate applications. Applying to schools in other time zones. Schools love to brag about their geographic diversity. Seeking out schools that aren’t on the coasts or in cities. For elite schools, being in the top 10% of the applicant’s class. Applying early decision. Showing “demonstrated interest” in a school. Avoid being a stealth candidate. Simply being who you are – gender and ethnicity can make a difference. Being from a wealthy family. Most students are not academic superstars.