HAVE YOU HEARD OF EDM? No clue what you’re talking about. Yes, but not totally sure what it is. Heck yes. Love it when the bass drops. EDM stands for Do you subscribe to electronic any EDM artists’ dance music. channels on YouTube? It encompasses a variety of electronic music, including everything from '90s techno to modern subgenres such as Yes No dubstep, house, trance, and trap. EDM also includes club mixes and DJ collaborations. Got it. Like Daft Punk's Do you consider yourself You’re not alone. Viewership through tech-savvy? I didn't "Get Lucky," subscriptions is skyrocketing: realize this right? Love that kind of music song. I guess In 2014, subscribers to EDM was so big. I am into EDM. channels on YouTube went up Yes No EDM is crazy popular. There were nine EDM collaborations 60% 77% 175% on smartphones on TVs on gaming on Billboard Hot 100 year-end devices list in 2014. On YouTube, the official versions of these EDM Songs on Makes sense! mega-hits generated big numbers: Billboard Hot 100 for 2014: EDM fans are more likely than their peers to be online, engaging in 2.3 billion #15 “Turn Down for What” tech-savvy behaviors such as these: VIEWS DJ Snake & Lil Jon • Buying music and ebooks, or #22 “Wake Me Up!” downloading apps to a tablet or 8.4 million Avicii featuring Aloe Blacc smartphone LIKES • Playing action/adventure #28 “Latch” video games Disclosure featuring Sam Smith • Following a brand on a #33 “Summer” social network Calvin Harris • Using the internet and TV #37 “Break Free” concurrently Interesting, I've probably Ariana Grande featuring Zedd but I don't really been listening #60 “Hey Brother” to EDM pay attention to Avicii the Billboard Hot without even 100 artists. knowing it. #71 “Animals” Martin Garrix #82 “La La La” Naughty Boy featuring Sam Smith #94 “Stay the Night” Zedd featuring Hayley Williams What about Ariana Grande, Ellie Goulding, and Pharrell— popular artists who have been featured on EDM hits? Have you ever searched on Google for how to become a DJ or remix a song? Nope! Alright, Are you a DJ, event producer, I’m allergic to you got me. or from a record label? pop music. I may have My taste is what watched a video Nah, Totally. people would call or two on I just like I dream of “unique.” YouTube. listening. turntables. No Yes You’re not alone. Maybe it’s just a matter of time. About 21% of U.S. adults say their Turns out two of the top ten and I could use favorite thing about YouTube is that most popular questions on Google some tips on it gives them access to music they Search about EDM relate to how to get can’t find anywhere else. making or producing music. started Out of curiosity, on YouTube. are you under the age of 25? EDM artists, such as Calvin Harris, Avicii, and Zedd, tend to get more likes and shares on a per-video basis than popular mainstream artists. Nope, Almost 25. Not so much, but I love How'd you know? but I'm under 35. the music. Makes sense. As an older Actually, People under millennial that's not the age of 25 (someone surprising. view the most between 25 According to We’ve touched on a lot. EDM content and 34), you're YouTube data, What would you like to learn more about? on YouTube. part of the EDM interest in EDM 30 audience among folks segment with ages 35 to 49 25 the largest grew 80% from Let me see what Would love to growth in 2014. January to July EDM is all about. get some 20 in 2014. I'll grab my inspiration for headphones! how to build 15 my brand on YouTube. Visit the video page on Explore some of the Think with Google Check out our guide for the best EDM channels to keep up with the latest Top YouTube Strategies on YouTube. research and trends related for Electronic Music. to video advertising. Sources: Estimates based on Google/YouTube internal data (January 2014–July 2014) and Google Consumer Survey of U.S. adults. Future results may differ. thinkwithgoogle.com.