Radisson Blu Vital & Sport Resort Kidričevo Slovenia Concept Study Table of Content 11 Preamble 40 Tour Operators 11 Project 40 Conference Organizer 11 Service to the developer 40 Public Relations 41 Social Media 14 Product and Executive Summary 41 Hotel review sites 41 Other Activities 16 The Slovenian economy 16 Economy Overview 42 Economic Projections/Forecast 17 The Slovenian Hotel and Tourism Market 43 Business Mix 43 Target Groups 19 Kidričevo and the Ptuj region 44 Projected Average Occupancy and Room Rate 19 Location summary 44 Gross Rack Rates, 1. Year of Operation 25 Hotel supply and economics 45 Classifications for the projection 46 Undistributed Operating Expenses & 29 Product definition Fixed Charges 29 Product definition Hotel 47 Salaries/Wages, Labor cost 34 Summary of the proposed capacities 34 Positioning of the Hotel 48 Conclusion Conducted for: Talum d.d. 37 RIMC Sales and Marketing Activities 50 Appendix 1: Tovarniška cesta 10 37 Local Sales Wirtschaftlichkeitsberechnung SI-2325 Kidričevo und -vorausschau 37 National Sales für das Radisson Blu Vital & Sport Občina Kidričevo 38 International Sales / Resort Kidričevo Ulica Borisa Kraigherja 25 Integration of a Marketing-Corporation SI-2325 Kidričevo 83 Program of Space and Area Use 38 Website Concept Radix d.o.o. 4* Superior Vital&Sport Hotel and Lovrenc na Dr. polju 37b 38 GDS system Apartments / Lodges SI-2324 Lovrenc na Dravskem polju 39 E-Commerce Conducted by: RIMC Int. Hotel Resort Management and Consulting GmbH 39 E-Marketplaces and Neuer Wall 75 Online Reservation Systems D-20354 Hamburg 39 Search Engines 39 Online Advertisement Date of report: December 2013 39 E-Mailings 40 Tourism Office Radisson Blu Vital & Sport Resort Kidričevo Slovenia 5 Table of Content Table of Content 100 Appendix 2: 120 ITP Programmes in Connection with the 160 Business Strategy of the 180 Investment and Implementation Master Plan Development Sports Destination Kidričevo Sport Destination Kidričevo Plan for the Development of the Sports Destination Kidričevo 120 Cultural hiking trails 160 Strategic Framework of the Sport Destination Kidričevo Sport Tourism 123 Bike routes Sport Destination Kidričevo 181 Presentation of the cost for new infrastructure in Sport Resort Kidričevo 126 Ptuj Lake 160 Strategic Objectives of the 102 Introduction Sport Destination Kidričevo 184 Sources of Finance for the Development 128 Golf and Footgolf of the Sport Destination Kidričevo 102 What is sports tourism? 161 Guidelines for the Development of the 129 Horse racing and horse riding Sport Destination Kidričevo 185 Managing the Sport Destination Kidričevo 103 Sport an Opportunity 129 Ptuj Sports Airport 162 Guidelines of the programme for the 186 Economic Impact of the Development of the for the Development of a 129 Pohorje Maribor development of public tourism infrastructure Sport Destination Kidričevo Tourist Destination and supporting activities 132 Sports halls in the surrounding area 163 Guidelines of the programme for the 188 Description of Actions and 104 Tourist Destination Ptuj-Ormož 134 Football Fields in the Vicinity development of private tourism projects Activities 135 Analysis of Competition and Training Camps 104 Description of the destination and 165 Guidelines of the programme for the 189 Business Model Tourist Regions in the Surroundings in the Surrounding Area development of selected tourism products 190 Promoting an Increase in the 136 Analysis of Training Camps 108 Transport Routes of Arrival Competitiveness of Sports Tourism at Sport Destination Kidričevo St. George’s Park England 166 Product Portfolio of the 194 Development of a Favourable 111 Transport Routes for Wandering Sport Destination Kidričevo Business Environment in the Destination 142 Sport Tourist Destination Kidričevo 167 Preparation of Professional and 197 Effective and Innovative Marketing Recreational Athletes 111 Sales Tourism Programs 142 Description of the and Promotion with Conections to the Sport destination Sport Tourist Destination Kidričevo 167 Active Holidays 112 Statistics and analysis in destination 143 The Existing Sports Infrastructure in Kidričevo 168 Health and Well-Being 200 Conclusion 146 Other Tourist Infrastructure 168 Events, Conferences 114 Categorization of Sport Tourism 149 Projected New Sports Infrastructure 169 Business Tourism 202 Appendix 3: Architecture & 114 Sport tourism activity 150 New planned Sport infrastructure within the Landscape architecture 169 Gastronomy Vital & Sport Hotel Kidričevo 117 Sport Tourism potential Activity Vital & Sport Pro Camp 170 Market potential for professional preparation Slovenia in our Destination 152 New planned Sport infrastructure within the Vital & Sport Hotel 170 SWOT Analysis of the 213 Location Sport Destination Kidričevo 118 Integrated Sports Tourism Product 156 New planned Sport infrastructure 215 Spatial Plan 171 Marketing Guidelines and Positioning of the 118 Description of the Sports Destination within the Vital & Sport Park 221 Different Sites Sport Destination Kidričevo Tourism Product ITP Active-Positive 157 Pleterje Gravel pit, Kidričevo 222 Proposed Master Plan 173 Target Groups and Target Markets 119 The ITP Active-Positive and Programme Areas 158 New Olympic shooting Center 223 Vital & Sport Hotel and Lodging Area in Gaj Pragersko 174 Target markets according to ethnic structure 119 The ITP Active-Positive and 223 Vital & Sport Park Area the Sports Destination Kidričevo 159 Enduro park Kidricevo 175 Strategic Directions in the Field of Marketing 224 Vital & Sport Pro Camp Area 120 The ITP Active-Positive and the Sports Academy Radisson Blu Radisson Blu Vital & Sport Resort Kidričevo Vital & Sport Resort Kidričevo Slovenia Slovenia 6 7 Radisson Blu Radisson Blu Vital & Sport Resort Kidričevo Vital & Sport Resort Kidričevo Slovenia Slovenia Preamble Project RIMC International Hotel Management & Consulting GmbH Hamburg has been intro-duced to this project by RIMC Adria office with a focus to analyze the feasibility of a sports and business hotel product with the following components: • An internationally branded hotel with approx. 100 units in the four-star-segment and several lodges as part of the complex with approx. 70 units • comprising sufficient food & beverage facilities, i.e. restaurant(s), bar, lounge etc. • offering separate conference and event facilities with meeting, conference and break-out rooms • a wellness/spa area with a fitness gym • and facilities to cater for various kinds of sports and rehabilitation require-ments as part of a sports, health and train- ing campus Service to the developer An entity affiliated to the Talum, Tovarna aluminija d. d. Kidričevo, is the owner of the land designated for the develop- ment of the projected hotel. RIMC has been commissioned by Talum d.d. on November 5th, 2013 to further asses the opportunity of the Project Radisson Blu Vital & Sport Resort Kidričevo, Slovenia (working title) and to conduct a brainstorming session with all relevant partners presently involved for further optimization of the project. As part and result of the analysis RIMC has produced a full space program in order to identify and specify all rooms and facilities and define the sizes, required space and necessary equipment as a guideline for the architects and developers. RIMC has conducted a complete feasibility and calculation of profitability from an operational point of view. The results will be the basis of a proposal and head of terms. We have done individual research regarding hotel performances, occupancy and economic trends as well as verification and affirmation of the statements made in this report. Therefore, we will briefly summarize the location, supply and demand and economic information for this destination. We would expressively like to thank all partners from Kidričevo who have contributed to this document and given their very valued input, especially with respect to the various sports and recreation programs that we have incorporated in our assump-tions. These programs have been attached to this document in the appendixes. We have, therefore, not amended or added to these as they originated from those part-ners who would become an integral part in the overall profile of the hotel. About Talum The company was founded in 1942 by the German company “Vereinigte Aluminium Werke”, which built in Strnišče (nowadays Kidričevo) the first alumina factory in Slovenia. By the end of World War II, the factory was 70% completed, but the con-struction had to be halted for obvious reasons. Radisson Blu Radisson Blu Vital & Sport Resort Kidričevo Vital & Sport Resort Kidričevo Slovenia Slovenia 11 The factory was finished in February 1954 and the first aluminum was produced in November the same year. The early Subsequently the conceptual agreement has been compiled at the office of RIMC in Hamburg co-assisted by the capacity of the factory was 45,000 tons of alu-mina and 15,000 tons of aluminum per year. following team members: The first contract was established in 1957 with French company Pechiney to supply a quantity of 80,000 tons of alumina. • Mr. Gert Prantner, Managing Owner, RIMC Int., In 2004, a massive modernization program started at Talum, which involved the construction of other new potlines • Ms. Beatrice Udich, Manager Sales & Marketing, RIMC Int., for aluminum smelting. The total aluminum pro-duction from November 1954 to August 2004 amounted to around • Mr. Christoph Gellersen, Planning Devision, RIMC Int., 2,560,069 tons, thus resulting in an annual production of around 51,000