#TFOinnovation 2013-2014 ANNUAL REPORT #TFOinnovation 2013-2014 ANNUAL REPORT Groupe Média TFO is a premium destination for children and audiences seeking educational and innovative content in French. It provides stimulating experiences and award-winning products on the cutting-edge of digital learning. 21, COLLEGE STREET CP 3005 STATION F TORONTO, ON, M4Y 2M5 CANADA 2 Annual Report 2013-2014 3 GROUPE MÉDIA TFO’S In 2013-2014, Groupe Média TFO really made an impression on its Francophone and francophile audiences by offering innovative content developed to meet their need to access French-language GAINS IN educational content on any screen. The innovation necessary to offer high-quality web and television programming propelled the process of optimizing content and making it always more accessible. Thus, Groupe Média TFO’s various departments were able to achieve some of the best performance results in the industry, on all their distribution platforms. 2013-2014 4 Annual Report 2013-2014 5 VIRALITY AND INTERACTIVITY YOUTUBE/TFOCANADA INNOVATIVE PROJECTS WHERE SUCCESS IS MEASURED IN INTERACTIVITY AND LEVEL OF SATISFACTION ON GROUPE MÉDIA TFO’S CORPORATE YOUTUBE CHANNEL 686,754 VIEWS IN MARCH 2014 MINI TFO NO. 1 CHANNEL OFFERING OCTOBER 2012: 845,178 VIEWS COMPARED TO 41,665 VIEWS IN FRENCH-LANGUAGE CONTENT ON MARCH 2013. AVRIL 2014: 11,000,027 VIEWS TIME SPENT ONLINE YOUTUBE IN CANADA 1548% 6,5 M VIEWS EN JANUARY 2014 VS 1,132,558 THE LIVING IN JANUARY 2013 1205% MORE THAN 11 MILLION VIEWS IN MARCH 2014 TELEVISION AUDIENCE PIANO WEB: TFO ÉDUCATION +20% LAUNCHED IN THE FALL OF 8 MINUTES AND 32 SECONDS IN MARCH 2013, THE LIVING PIANO VIDEO 2014 COMPARED TO 7 MINUTES AND 46 GENERATED CLOSE TO 10 MILLION 140% IMPRESSIONS AND MORE THAN MARCH 2013 VS MARCH 2014 SECONDS IN THE FALL OF 2013. HALF A MILLION VIEWS. IT WENT 95% TFO.ORG VIRAL IN OVER 90 COUNTRIES AND WAS NOTABLY FEATURED ON THE SATISFACTION TODAY SHOW (NBC). SOURCE: ANNUAL SURVEY OF MORE THAN 1,000 TEACHERS AND OTHER EDUCATION PROFESSIONALS, MARCH 101% AND APRIL 2013 MARCH 2013: 9,604,333 PAGES VIEWED MARCH 2014: 19,369,939 PAGES VIEWED 6 Annual Report 2013-2014 7 YOUTH YOUTH MEDIA ALLIANCE AWARDS, PROMAX BDALOCAL AWARDS, 2014 PRIX GÉMEAUX, 2014 (NOMINATIONS) INTERACTIVE MEDIA AWARDS, 2014 2014 Each year, PromaxBDA Local Awards, the professional The Prix Gémeaux honour the best French-Language The Interactive Media Awards recognized excellence in Recognizing the talent and creativity of association of directors and managers of promotions and television productions in Canada. web design and development and honour professionals French-language youth television and digital marketing for electronic media, recognizes the creators of and organizations for their accomplishments. content professionals in Canada daring of creative local projects. MINI TFO AWARDS Best costumes: all categories TFO ÉDUCATION MOTEL MONSTRE MINI TFO Outstanding Achievement Award TFO Award of Excellence: Best Television Show – Gold MOTEL MONSTRE Éducation website Openness and Respect Total Package Design Best Youth Program or Series: Fiction AND Best Youth Direction: Fiction COMMUNICATOR AWARDS, 2014 MINI TFO Best Screeplay: Youth 1, 2, 3… GÉANT – APPLICATION The Communicator Awards reward the creativity of Bronze (TÉLÉFICTION PRODUCTIONS) 1,2,3 … GÉANT (TÉLÉFICTION PRODUCTIONS) international marketing and communications projects. Award of Excellence: Art Direction and Design: ID NOMINATIONS Best Youth Program or Series: Fiction MINI TFO Best Interactive Content – Preschool Best Leading Role: Youth Silver Parents’ Choice Best Supporting Role: Youth DIGI AWARDS, 2013 LÀ EST LA QUESTION! PRODUCTIONS Best Digital Project (Website or Mobile Application) for a Youth TFO ÉDUCATION Digi Awards celebrate the exceptional work of companies Television Program or Series LA FÊTE (CINÉASTES) / working in the field of digital media, putting Canada at Silver 2013-2014 PRODUCTIONS AVENIDA the forefront of global online media. SUBITO TEXTO Award of Excellence: Best Supporting Role: Youth Best Crossmedia Project TFO ÉDUCATION Best Interactive Content – age 7 – website Nominee GÉMEAUX POUR MOTEL MONSTRE Best in E-Learning Platform (SLALOM ET MBIANCE) MOTEL MONSTRE Category: Best Digital Project for a Youth Television Program or Series Best in Cross-Platform Projects for Kids Best in Online Gaming ZOUBI DOUBI Best in Cross-Platform for Kids 8 Annual Report 2013-2014 9 GROUPE MÉDIA TFO CULTURE AND MUSIQUE THE LIVING PIANO / IBC 2014 INNOVATION AWARDS, 2014 PROMAXBDA LOCAL AWARDS, 2014 CINÉTFO + The IBC Innovation Awards in Amsterdam, recognize Passeport Cinéma creativity and collaboration with the technological realm of Bronze the media industry. Print: Off Air Design THE 61ST CANNES LIONS INTERNATIONAL TELLY AWARDS, 2014 MARKETING MAGAZINE AWARDS, 2014. FESTIVAL OF CREATIVITY, 2014 The Telly Awards recognize the production excellence of the The Marketing Magazine Awards recognize the best Nominee PRIX GÉMEAUX 2014 (NOMINATIONS) Cannes Lions is a prestigious international competition best films and videos or ads at the local or regional level, or marketing projects in Canada: promotion and ad Content Management Category La Valse des continents (Arte France, Ideacom International) recognizing creativity in marketing and communications. on television. campaigns on all media platforms. Best Documentary Series DAVID OGILVY AWARDS - ADVERTISING The Living Piano The Living Piano The Living Piano Pour un soir seulement (Productions Rivard) RESEARCH FOUNDATION (ARF), 2014 Nominee Silver – People’s Telly Out-of-Home The David Ogilvy Awards in New York, named for a legend Best series, Variety or Performance Art Internet/Online Video - Video Experiential/Stunts/Events, 2014 in the field of advertising, recognize the creative use of research in the development of ads. Mélanie Chicoine, Le sacre du Printemps, Marie Chouinard PROMAXBDA NORTH AMERICA, 2014 The Living Piano ATOMIC AWARDS, 2014 (Espace Franco Images) Each year, PromaxBDA Local Awards, the professional Bronze The AtoMiC Awards celebrate and recognize creativity Best editing: Public Affairs, Documentary - Series Gold association of directors and managers of promotions and Internet/Online Video - Live Events and collaboration in the best Canadian media marketing, La je-ne-sais-quoi Télé Government & Non-Profit PRIX D’EXCELLENCE, REGROUPEMENT marketing for electronic media, recognizes the creators of content, ad, and technology campaigns. daring of creative projects. The Living Piano PRIX ALLIANCE MÉDIA JEUNESSE, 2014 DES GENS D’AFFAIRES DE LA CAPITALE Bronze The Living Piano Outstanding Achievement Award NATIONALE, 2014 The Living Piano The Living Piano - Internet/Online Video – Viral Nominee Annick Snell, Director of Pre-Purchasing and Acquisitions for The prix d’Excellence du RGA recognizes Franco-Ontarian Bronze Experiential and Engagement, 2014 Child and Youth Programming businesspeople and organizations that have shown great Promotional Viral/Web/Mobile Content The Living Piano leadership; innovation; commitment to the evolution of their Bronze COMMUNICATOR AWARDS, 2014 business, services, or field; integrity; commitment within the ONE SHOW, 2014 Internet/Online Video - Entertainment2 BRBR TFO Francophone business community. One Show is one of the most prestigious international Silver competitions celebrating various disciplines: advertising, Nominee graphic design, interactive media, and content marketing. PRIX ALLIANCE MÉDIA JEUNESSE, 2014 “Grande entreprise de l’année” Category Prix pour une carrière vouée à l’Excellence The Living Piano Annick Snell, directrice préachat et acquisitions des Nominee programmes enfance et jeunesse Merit – Interactive 10 Annual Report 2013-2014 11 TABLE OF INNOVATE BY CREATING INNOVATING IN THE ERA INNOVATE AT HIGH INNOVATE WITH HIGH CONTENTS INTERACTIVE CONTENT OF MOBILITY SPEED PERFORMANCE TEAMS FINANCIAL STATEMENTS 22 Children/Education 44 Les Tablettistes 54 Technology and 58 Operations 62 Financial Statements 30 Youth 48 Edululu Optimization Department Groupe Média TFO’s Gains 4 32 Human Interest 50 Champlain’s Dream Department Awards and Nominations 8 38 Culture 12 Message from the Chair of the Board 14 Message from the President and Chief Executive Officer 16 Who are we? 17 Board of Directors 19 Groupe Média TFO’s Executive Committee 12 Annual Report 2013-2014 13 FROM TFO TO GROUPE MÉDIA TFO: AN EXTRAORDINARY TRAJECTORY FOR A LOCAL ORGANIZATION Over the last seven years, I have had the immense privilege of contributing to the development Our expertise and our rigour, as much as our farsightedness and our leadership in education, and the continuity of one of the jewels of the Franco-Ontarian community, TFO, as chair of its have been recognized by our peers: we have been prize winners and nominees more than 42 Board of directors. The end of my mandate marks the beginning of a new chapter. Here is my times this past year, as much in Canada as internationally. We must dream big. I never stopped take on my unforgettable history with TFO, a vibrant and far-reaching media institution. believing that Groupe Média TFO could shine beyond its borders. The first year of my mandate was a memorable one, one that would change the landscape of Over the last seven years, my creativity has been fed by the many and wonderful talents I have Ontario media: a new player had arrived on the scene. It was in 2007 that we secured TFO’s been lucky enough to work with while fanning the flames of my commitment to the development independence and thus, the