2016 Contents Press Pass competition Pages 4-5 What is news and how to write it PRESS Pages 6-13 elcome to Press Pass 2016 - the fifth year of the The importance PASSNewsBrands Ireland Newspapers in Education (NiE) initiative. of social media W Pages 14-15 THE IRISH TIMES How does Press Pass work? 6 Home News Tuesday, March15 ,2016 During a two week period in November, participating schools will receive a selection of national and local newspapers. 1 teaspoon 1 espresso St Patrick: Energy drinks Sugar and caffeine content 4g of sugar 80mg caffeine These are used in conjunction with this workbook to give Energy Thelean, meanimportance preaching students a better understanding of how news organisations drink sales ofmachine digital media work by focusing on five main areas: news, features, comment, BARRYROCHE Boost Red Thunder KX Energy Blue Spark Emerge Monster Rehab Mountain Dew Monster Assault Energise Edge Dart Red Bull Tiger Relentless Origin Blue Bear St Patrick was centuries now worth (250ml) (250ml) (250ml) (250ml) (250ml) (250ml) (250ml) (250ml) (500ml) photojournalism and sport. (250ml) (250ml) Pages 16-17 (500ml) (500ml) (440ml) ahead of his time when it cametoahealthydiet,ac- 12 7 7 7 6.5 6.5 6.5 6.5 6 6 6 3 cordingtoUniversity College 16.5 14 Cork food historian Regina March 20, 2016 ¤1.8bn Sexton. The Sunday Business Post The fermented and wild foods St Patric kwould have 1 2 2 1 1 1 1 1 1 1 1 1 1 2 eatenin fifth century Ireland, What is the aim of Press Pass? Some products on market contain up to as he travelled the country 17 teaspoons of sugar per 500ml converting the pagan Irish to Christianity, are now among The main aim is to encourage students to read and write more. the“hottestfood trends inter- Safefood concerned about young people Topfiveenergy drink brands worldwide Social media fans/followers nationally”, she said . mixing brands with alcohol “ThiFeaturesswas neither a Using newspapers as part of the daily curriculum, students will $bn €189.5m throw-away nor atake-away - Estimated value of sports and energy society.And people took even more off-putting. Imagine the VR 12 equivalent of banner ads or pop-ups. $10.9bn Likes Followers Subscribers drinks for the islan dof Ireland goodcare to preserv eand get a better understanding of news and current affairs andPicture be racing through the streets of conserve ...foodthat could Monaco in a next-generation Formula CIARÁND’ARCY Red Bull and Monster already 48,038,743 1,880,000 4,078,663 not bePages consumed immediate- 18-23 - 9 RedBull One racing game or taking a virtual haverelationshipswith motor- 39 ly.” exposed to a range of views and analysis - sometimes radical,seat in the front row at New York fash There has bee nahugein- sport,extremesportsandfoot- 2,130,000 650,684 available in MsSexton saidSt Patrick’s ion week enabled by your Samsung Monster 25,291,471 Number of energy drinks Gear headset only to find the illusion of crease in the number of ener- ballthrough team and event typical diet “would have been - 6 Ireland today “being there” broken by a poorly timed gy drink product ssoldinIre- sponsorship. Mountain Dew 9,042,218 441,000 46,306 high in fibre,o mega-3 fatty sometimes infuriating, but always engaging and entertaining -ad for toilet cleaner (however immer land, wit hsome containing $3.8bn acids, fe rmented milks, low sive andhile accurately brands may rendered). be enthused Commonpractice W about 17 teaspoons of sugar 3 348,800 16,900 6,340 GI grains ,protein,minerals - Relentless 21% about the scope the new innovations per 500ml serving, according Safefood director Dr Cliodhna $1.1bn and vitamins, but low in sug- Foley-Nolan expressed con- $0.9bn $0.7bn Energy drinks and sports drinks as a to help them form opinions of their own. offer to improve the advertising expe to new research. Boost 48,565 10,400 arsand meat. It is saf etosay rience, the many best consumersexperience clearlyof all to still be Safefood, the North-South cern abou tthe consequence s 0 %of the total Irish soft drinks mar ket that obesity was not aprob- find of mixing energy drinks with Red Bull Monster Rockstar Lucozade Burn one that is either entirely, or mostly, foodsafety promotion board, lemin thosedays andthat the - ad-free. They may well seek out what also foun dsome brands cost alcohol, acommon practice fare was seasonal, whole- ever the VR equivalent of ad-blocking lessthan 50c acan. It sai d amongteenagers and young Source: safefood.eu WHO recommended dail ysugar intake: 25g (6 tsp). European Food Safet yAuthorityrecommended daily caffeine intake: 400mg someand modest by today’s - software will be to ensure commercial young men age d15-24con- adults. standards.” selective quotation from Vindico’s 2014 reality doesn’t impinge on their virtual Photojournalism While advertisers would be sumedalmost two-thirdsofen- “Theuse of energy drinks as 26 annual report. When Vindico excludes world. That’s assuming, of course, VR takes amixer wit halcoholamong skippable ads on YouTube which, fun ergydrinks onthe islandofIre- Optimalhealth - ohas conse- What is the Press Pass guidebook for? nily enough, most users will tend to off to the extent that advertisers even land. young adults als St Patrick’s diet was rich in skip when given the option, comple have to address these issues. It’s not quences in the contex tofIre- - There were only 10 energy oilyfish suc hassalmonand Media & Marketingtion rates for streaming video ads were that long ago that 3D television was g themarket land’s current binge-drinkin being hyped at events such as SXSW. drink products on troutwhilePages he woul dalso 24-27 78 per cent. That was up from 76 per Why children should avoid energy drinks in 2002, but thi shad almost culture,” she said. This guidebook is to be used in class- in conjunctioncent inwith 2013. the Sample quote from 2009: “If you have eaten oats, seaweed, Signs are that video ads are becom hadn’t noticed, 3D is going to be big in quadrupled to 39 offered by 17 “Safefood’s position contin- Conor Brophy drink their teeth are bathed in If achild develop sobesity to be primarily due to the caf- Dehydration nuts and wild vegetables, ing shorter, more targeted and better 2010.” It wasn’t then and it isn’t now. separate brands as par tofa ues to be that these drinks are hsoured and fer - t engaging and retaining attention. So Samsung, Facebook – with its Oc ymaysufferfromjointprob- feine content of the drinks. Whentheyconsume acaffeinat- along wit a ¤1.8 billion industry in 2015. not recommende dasamixer Dr Pat sugar.Thisfeedsharmfulb acte- the newspapers. It looks in detail at the main writing stylesit may be brave to assumeand that VR ads ulus Rift headset – and others have ,lack of Whenachild ingests caffeine ed drink the ytend to urinate mented milk and curds, but foolish to ignore the potential of VR headsets, - ria in the mouth which produce lems, low self-esteem spent billions to make VR a success According to Safefood, a for alcoholic beverages but If VR headsets do, as is widely pre will revolutionise the medium at this acid.Iftheir teeth are attacke d mobility and ultimately lifelong they may experience insomnia, more, which can in turn lead to he would have had little in early stage. - and add the wow factor that 3D TV 500ml bottle of the citrus-fla- this is now common and part Harrold dicted, become standard issue for the Virtual test-drives, nervousness, restlessness, irri- dehydration. the way of meat and full-fat Besides, if given a choice, will users lacked. At the same time, they well ydrink Moun- of the binge-drinkingc ulture by acid regularly, the acid dis- weight problems and diabetes. range of skillsthe realitythat make is that upsmartphone immersiveyour generation, daily advertisers newspaper: pop-ups could voured energ tability and an upset stomach. If children are thi rsty nd a cheese and butter. allow themselves to be fully immersed know that the line between successful When they have energy would be foolish to ignore the obvious flights and tours tainDewcontains 66gof sugar prevalent particularly among Analysis solves enamel and forms cavi- in VR advertising or will they want to gadget and forgotten gimmick (Google If achild suffer sfrom insom- need to rehydrate, they are “Items like soured-milk potential. Virtual test-drives, flights ties, leading to pain, fillings and drinks, they inges tahuge could be powerful skip it? Nick Statt, a writer for technol Glass, anyone?) is a fine one but a real –or16½ teaspoons. This is fol- our 15-24-year-olds.” drinks, oatmeal, seaweeds and tours could be powerful tools to loss of teeth amount of calories .Ifthese are much better off drinking water move consumers to opt out of ad content ogy site The Verge, described the Mc one. lowed by brands suchasRed Although many energ y - What is news and how to writepromote everything a from news vehicles to story. There are plenty of which is calorie-free and caf- and wild fruits and vegeta- ing thee headphonesbody is moving. may also help with tools to promote Donald’s experience at SXSW as “the arnings not burned off, they turn to fat. When a Th hotels. The entertainment industry Bull, which has 27.5g of sugar drink labels carr yw bleswerestaples in the Iri sh capitalist dystopian side of VR where Missingmeals Thisinturncanalsoleadtoobe- feine-free. one of the persistent issues attached to is also understandably excited by the everything from in a250ml can.