Suggested Titles: April, 2012 For Library Collection Development (Arranged alphabetically by subject) 2 Suggested Titles List April, 2012 Contents Accounting & Business Administration ......................................................................................................... 3 Art ............................................................................................................................................................... 14 Biology ......................................................................................................................................................... 34 Chemistry / Physics ..................................................................................................................................... 45 Child Study .................................................................................................................................................. 53 Computer Science / Mathematics .............................................................................................................. 65 Community Health & Human Services ........................................................................................................ 80 Criminal Justice ........................................................................................................................................... 93 Economics ................................................................................................................................................. 102 Education .................................................................................................................................................. 120 English ....................................................................................................................................................... 132 Health Administration ............................................................................................................................... 148 History ....................................................................................................................................................... 161 Modern Languages ................................................................................................................................... 200 Music ......................................................................................................................................................... 209 Nursing ...................................................................................................................................................... 213 Organizational Management .................................................................................................................... 226 Philosophy ................................................................................................................................................. 237 Psychology ................................................................................................................................................ 245 Recreation ................................................................................................................................................. 251 Religious Studies ....................................................................................................................................... 253 Social Sciences .......................................................................................................................................... 266 Speech & Communication......................................................................................................................... 288 Theater ...................................................................................................................................................... 290 3 Suggested Titles List April, 2012 Accounting & Business Administration Faculty Member: Social & Behavioral Sciences \ Business, Management & Labor Barrow, Colin. The 30 day MBA in marketing: your fast track guide to business success. Kogan Page, 2011. 256p; ISBN 9780749462178 pbk, $24.95. Reviewed in 2012apr CHOICE. Required Primarily intended for readers who do not have time to pursue a master's degree or even enroll in a graduate course in marketing, this book will also be useful to Recommended undergraduate students wanting an accessible overview of the major areas of marketing. From the book's 12 chapters, interested readers will learn about the marketing mix, buyer behavior, marketing strategy, product and service life cycle, advertising, distribution, pricing strategy, quantitative research, and marketing planning, among other topics. As the author states in the introduction, "Each chapter in the book covers the essential elements of each of the core disciplines in a top MBA Marketing programme." Chapters are easy to understand, and most contain helpful figures or tables. Companies mentioned in the chapters are European and may not be familiar to US readers. However, this should not detract US readers from learning about marketing and should be a benefit for students wanting a more international treatment. Other recent volumes in the "30 day MBA" series, also authored by Barrow (practitioner and academic), include The 30 Day MBA and The 30 Day MBA in International Business. Summing Up: Recommended. Students, lower-division undergraduate and up, and practitioners. -- E. Applegate, formerly, Middle Tennessee State University Faculty Member: Social & Behavioral Sciences \ Business, Management & Labor Garwood, Shae. Advocacy across borders: NGOs, anti-sweatshop activism and the global garment industry. Kumarian, 2011. 235p bibl afp; ISBN 9781565494558, $75.00; ISBN 9781565494541 pbk, $24.95. Reviewed in 2012mar CHOICE. Required Nongovernmental organizations (NGOs) are ill-defined entities, although they exhibit some common characteristics, such as self-governance and absence of a Recommended profit motive. They also focus on improving the quality of life for disadvantaged populations. NGOs lack formal state power but can operate as "mobilizing structures" within social movements. In the international garment industry, NGOs often participate in transnational networks with the objective of influencing public policy and corporate behavior. This study begins with a discussion of the political economy of garment production from a global perspective, which is dominated by buyer-driven supply chains that control suppliers and producers through size and buying power. In a case study of four NGOs, Garwood (a researcher who has worked with NGOs) shows how they differ in approach but may still achieve the same positive outcomes. United Students against Sweatshops, for example, uses a consumer campaign that focuses on labor issues and is directed at universities and retailers. NGOs operate within a specific ambit of state regulatory power, and Garwood addresses the interactions between NGOs and state institutions in various countries. A separate chapter assesses the overall effectiveness of antisweatshop advocacy groups. Overall, an informative analysis of an important social issue. Summing Up: Recommended. Upper-division undergraduates through researchers. -- R. L. Hogler, Colorado State University Faculty Member: Social & Behavioral Sciences \ Business, Management & Labor Tungate, Mark. Branded beauty: how marketing changed the way we look. Kogan Page, 2011. 4 Suggested Titles List April, 2012 277p bibl index; ISBN 9780749461812, $29.95. Reviewed in 2012apr CHOICE. Required In his latest book, fashion and advertising journalist Tungate, author of Luxury World (2009), Branded Male: Marketing to Men (CH, Aug'08, 45-6889), and Recommended Fashion Brands (CH, Feb'09, 46-3349), profiles the evolution of the beauty industry and the marketing trends that define it. Tungate states that this work is not comprehensive, but instead a "personal project" that examines the brands and entrepreneurs he finds most interesting. Employing a biographical approach, Tungate tells the dramatic stories of how beauty entrepreneurs such as Elizabeth Arden, Estée Lauder, and Max Factor created their businesses and thrived in the global marketplace. Readers will enjoy Tungate's storytelling, and he includes helpful bullet points that summarize each chapter. Much of the material he presents, however, is extracted from biographies already published. Chapters that discuss the rising popularity of tattooing, cosmetic surgery, digital marketing, and ethical and sustainable products are of particular interest and could be useful in forecasting trends. A more definitive and extensively researched work on the beauty industry can be found in Geoffrey Jones's Beauty Inspired: A History of the Global Beauty Industry (CH, Mar'11, 48-3959). Summing Up: Recommended. General readers and lower-division students. -- D. Salomon, UCLA Faculty Member: Social & Behavioral Sciences \ Business, Management & Labor Brennan, Louis. The business of space: the next frontier of international competition, by Louis Brennan and Alessandra Vecchi. Palgrave Macmillan, 2011. 174p bibl index; ISBN 9780230231733, $40.00. Reviewed in 2012mar CHOICE. Required The front flap of the dust jacket of The Business of Space contains the statement, "As the impact of climate change and resource constraints make terrestrial survival Recommended for the human species increasingly problematic, the need to develop the means of evacuating Planet Earth