MERCHANDISING XREFRIGERATION XSEAFOOD XASIAN XLOGISTICS DECEMBER 2014 www.frbuyer.com A VISIT WITH HEN HOUSE What’s keeping this Kansas City retailer thriving. PETER PENGUIN GARY COOPER ADRIENNE FRED RUIZ WITH IRI’S OF LOWE’S ON NADEAU ON LOOKS BACK LATEST DATA REFRIGERATION SEAFOOD TRENDS ON 50 YEARS PAGE 8 PAGE 24 PAGE 38 PAGE 42 Juice. It’s in our DNA. For 30 years Old Orchard has been producing the best tasting, highest quality juices at an affordable price. Our portfolio of unique blends and trend-forward flavors are perfectly suited to the changing needs of today’s consumer. And our vast experience and category insights can help you to profitably advance your business. If you are looking for a partner that offers exceptional products and unmatched service, give us a call. 100% Juice. Juice Blends. Reduced Sugar Juice Cocktails. [email protected] | www.oldorchard.com | 616-887-1745 OldOrchard_Frozen_Refrigerated_KL1.indd 1 8/23/12 8:32 AM Client: Old Orchard Pub: Frozen & Refrigerated / Aug. 24 Agency: Grey Matter Group 616-458-8750 www.greymattergroup.com TABLE OF CONTENTS COVER STORY A VISIT WITH HEN HOUSE 32 What’s keeping this Kansas City retailer thriving. THE FRONT END 4 OUT WARREN’S WAY Thoughts on being ‘the shopper advocate’ T H E D ATA B A N K in the wake of the FDA’s ruling on informing consumers about calories. 8 The latest and greatest data from IRI, 6 NEW PRODUCTS courtesy of Peter Penguin, Bessie Bovine The most delicious, healthiest, best-value and Delano Deli. and on-trend products the world has ever Bessie’s photo credit: known. Bar none. © Can Stock Photo Inc. / phototrekker Peter’s photo credit: © Can Stock Photo Inc. / Clivia FDR’s photo credit: © Can Stock Photo Inc. /bberry MERCHANDISING 16 ICE CREAM/NOVELTIES LOGISTICS 18 ENTREES 41 News about C&S 20 PIZZA Wholesale, U.S. Cold Storage, Lineage COFFEE CREAMERS Logistics, Interstate 22 Warehousing and a mortuary gaffe. CATEGORY SPOTLIGHTS 27 WHAT’S NEW IN DISPLAY CASES Visits with Zero Zone, Trion and Hussmann. 36 SEAFOOD CATCHES 3.8% GAIN But volume tumbles 4.2% as GETTING PERSONAL commodity shrimp prices soar. 42 FRED RUIZ LOOKS BACK 40 ASIAN: IN NEED OF A BOOST Lessons learned, and The lack of big-brand promotion experiences cherished, has slowed the segment. But from 50 years at Ruiz more authentic, better-for-you Foods. and convenient dishes in bold, on-trend fl avors could spark a turnaround. DECEMBER 2014 www.frbuyer.com 3 OUT WARREN’S WAY counts of the foods they eat. Why FDA’S ‘ CALORIE’ RULE shouldn’t they? Why can’t we be the shopper’s advocate? VOLUME 6 ISSUE 5 What ever happened to being the And the National Grocers As- shopper’s advocate? Warren Thayer sociation says “We are disappointed Editor, Managing Partner that the FDA’s fi nal rules will [email protected] ’ve always believed that retail- capture grocery stores, and impose 603-252-0507 ers — particularly food retail- such a large and costly regulatory Paul Chapa Iers — should be the shopper’s burden on our members. NGA will Sales Director, Managing Partner advocate. You know, being open continue to work with Congress to [email protected] and transparent in their commu- pass bipartisan legislation to ad- 913-481-5060 nications, treating customers fairly dress this regulatory overreach.” Janet Matz and helping out in the Okay, NGA. You Art Director community. I believe it’s wanted this “regula- [email protected] good for business and tory burden” con- Denise Leathers good for the soul. fi ned to restaurants, Executive Editor So when the Food and but what about [email protected] Drug Administration giving customers 215-489-5090 came out with its new some transparency? Contributing Editors: calorie labeling rules, Why shouldn’t they Johnny Harris, Dan Raftery, which will require that know how many Mike Friedman, Chef Rick most meals prepared in calories are in the Tarantino, Adrienne Nadeau, Michael Garry, and Keilly Witman. restaurants and in super- pizza served along market delis will have to the perimeter? EDITORIAL ADVISORY BOARD list a calorie count, I was pleased. ! e National Restaurant As- And by the way, if you don’t think sociation has a diff erent take. Its Dan Raftery, that’s what most of your customers statement says, “We believe that the Raftery Resource Network want, you’re delusional. Food and Drug Administration has Todd Hale, Not being delusional myself, I ex- positively addressed the areas of Todd Hale, LLC. pected many in the food industry to greatest concern with the proposed Bob Anderson, former vp of scream bloody murder at the news. regulations and is providing the private label, Wal-Mart I didn’t have to wait long. But let’s industry with the ability to imple- Johnny Harris, call a time out here for a sec, okay? ment the law in a way that will most Johnny L. Harris Consulting Let’s forget about the bumbling benefi t consumers.” Skip Shaw, National Frozen Congress, the arrogant Obama, the Gee, they’re coming out as the & Refrigerated Foods Association Center for Science in the Public customer advocate, while we in Ellen Schmitz, IRI Interest and nanny states and all the supermarket industry vow to that, okay? Kraig Naasz, lobby Congress to keep everything American Frozen Food Institute ! is should not be, and in fact is opaque. Something is wrong here. not, about politics. Far from it. It’s Corey Rosenbusch, simply about whether or not people A SECOND SALVO Global Cold Chain Alliance Published by CT Media Partners, should be allowed access to infor- I’ve reached the age where it no mation about the food they eat. Postmaster: Send address changes to longer matters to me what people CT Media Partners, PO Box 1564, And by “people,” I mean your shop- think about things I say, so here Norwich, VT 05055 pers, your friends and your family. goes my second salvo. I’m really, For cryin’ out loud. really tired of magazine award U.S. subscriptions $40 per year. Yet there’s my old pal Leslie programs with vague criteria and Sarasin, former president of the “voting” that is well, suspect. And American Frozen Food Institute each year — what a surprise! — an and now president of the Food Mar- advertiser wins again. Get out the keting Institute, parsing Congres- plaque! Wanna buy an ad? Oh, barf. sional actions (and inactions) and arguing technical points about how the FDA booted it. Leslie, I love ya, but that’s irrelevant. ! e question really is about whether or not peo- Warren ! ayer, Editor ple should be able to know calorie [email protected] 4 www.frbuyer.com DECEMBER 2014 14-4602_FDBAd2012_fp.pdf 1 September/21/12 2:11 PM C M Y CM MY CY CMY K T. Marzetti Company 1105 Schrock Rd. P.O. Box 29163 Columbus, OH 43229-0163 614-846-2232 Fax 614-842-4186 www.marzetti.com www.sisterschuberts.com NEW PRODUCTS Coconut Milk Ice Cream Veggie Bakes Austin, Texas-based NadaMoo! (www.nadamoo.com) Jamaica, N.Y.-based expands its line of Garden Lites (www. dairy-free ice cream gardenlites.com) debuts with two new fl avors. the fi rst of several varie- Bananas for PB & ties of gluten-free frozen Chocolate combines Veggie Bakes. The fl agship a chocolate base with fl avor, Cheddar Broccoli, banana chips and features broccoli, brown peanuts while Vanilla rice and spices topped Cha-Cha-Chai features with a cheddar cheese a vanilla base with sauce. Though richer in chai spices. Made with fl avor than the company’s organic coconut milk vegetable souffl és, Bakes and agave nectar and contain 250 calories or free of eggs and sugar, NadaMoo! contains about half the less. They›re also high in fi ber and rich in whole grains. fat and calories as dairy ice cream. It is certifi ed vegan, SRP is $3.99 for a single-serve, 7-ounce package. non-GMO and gluten-free. SRP is $5.49 to $6.49 per pint. Vegetable Hummus Grab-and-Go Chili Eat Well Embrace Life (www.eatwellembracelife.com), Al- Blount Fine Foods (www.blountfi nefoods.com), Fall River, pharetta, Ga., expands its “alternate bean” hummus col- Mass., adds a seventh variety lection with a pair of vegetable-based varieties. Billed as to its 10-ounce grab-and- a category fi rst, the gluten-free newcomers include Zesty go fresh soup collection. Sriracha Carrot (topped Beef Chili with Beans with sunfl owers and features ground beef, apricots) and Beet red and green bell peppers (topped with and kidney beans in a rich, pickled beets). Q chunky tomato sauce with Rich in protein traditional chili spices. Ready and fi ber but to eat in three minutes, the lower in fat, calo- hearty, gluten-free chili is ries and sodium expected to retail for $3.99 to than traditional hum- $4.99 per cup. mus, the two vegetable varieties come in 10-ounce packages featuring colorful Coated Fruit Bars new lids designed to make them easier to fi nd in-store. Tampa, Fla.-based Philly Swirl (www.phillyswirl.com) in- SRP is $4.49. troduces premium frozen fruit bars dipped in rich choco- late and Greek yogurt. Chocolate-coated fl avors include All-Natural Ice Pops Fresh Coconut, Tropical Mango, Just Ripe Banana and So New York-based Brewla Fresh Strawberry, while Greek yogurt-coated varieties (www.brewlabars.com) include Sunny Raspberry, Tropical Mango, Wild Blueberry introduces two new fl a- and So Fresh Strawberry. Offered under the Fruit Dips vors of its “craft-brewed” sub-brand, the ice pops enhanced with pureed fruit antioxidants, vitamins pops are pea- and minerals.