BRAND STANDARDS GUIDE TABLE OF CONTENTS LOGO BASICS ....................................................................................................................................................................................................3 LOGO SUB-BRANDS ........................................................................................................................................................................................9 CLEARSPACE & SIZING ................................................................................................................................................................................21 COLOR ................................................................................................................................................................................................................23 TYPOGRAPHY ...................................................................................................................................................................................................24 FILE TYPE & LOGO USAGE ........................................................................................................................................................................ 28 CORPORATE IDENTITY ...................................................................................................................................................................................31 TEMPLATES .......................................................................................................................................................................................................32 LOGO BASICS GUIDELINES The Arizona Department of Health Services identity is an original design. The logo must not be altered, redrawn or modified in any way. • Do not reposition or recreate the typographic elements of this identity. • Do not apply the identity to a background color, texture or pattern lacking sufficient contrast for clear legibility. • Do not violate the clearspace requirements with headlines, text or graphics. Use only authorized versions of the Arizona Department of Health Services identity for reproduction in any media application. COLOR LOGO VERTICAL LOGO | full name VERTICAL LOGO | abbreviated HORIZONTAL LOGO | full name HORIZONTAL LOGO | abbreviated BRAND STANDARDS GUIDE | 5.16 | 3 LOGO BASICS GREY LOGO VERTICAL LOGO | full name VERTICAL LOGO | abbreviated HORIZONTAL LOGO | full name HORIZONTAL LOGO | abbreviated BRAND STANDARDS GUIDE | 5.16 | 4 LOGO BASICS BLACK LOGO VERTICAL LOGO | full name VERTICAL LOGO | abbreviated HORIZONTAL LOGO | full name HORIZONTAL LOGO | abbreviated BRAND STANDARDS GUIDE | 5.16 | 5 LOGO BASICS REVERSED (WHITE) LOGO VERTICAL LOGO | full name VERTICAL LOGO | abbreviated HORIZONTAL LOGO | full name HORIZONTAL LOGO | abbreviated BRAND STANDARDS GUIDE | 5.16 | 6 LOGO BASICS WEB ONLY The Arizona Department of Health Services name can only appear in a single line when being used in the template on the ADHS website. There are op- LOGO tions to use horizontal, vertical, with or without the tagline. Please refer to the logo library for the “Web Only” logos. WEB ONLY HORIZONTAL LOGO | full name WEB ONLY VERTICAL LOGO | full name WEB ONLY HORIZONTAL LOGO | full name with tagline WEB ONLY VERTICAL LOGO | full name with tagline BRAND STANDARDS GUIDE | 5.16 | 7 LOGO BASICS SYMBOL COLOR GREY BLACK REVERSED (WHITE) BRAND STANDARDS GUIDE | 5.16 | 8 LOGO SUB-BRANDS | PREVENTION SERVICES COLOR LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand GREY LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 9 LOGO SUB-BRANDS | PREVENTION SERVICES BLACK LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand REVERSED (WHITE) LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 10 LOGO SUB-BRANDS | PREPAREDNESS COLOR LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand GREY LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 11 LOGO SUB-BRANDS | PREPAREDNESS BLACK LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand REVERSED (WHITE) LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 12 LOGO SUB-BRANDS | POLICY & INTERGOVERNMENTAL AFFAIRS COLOR LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand GREY LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 13 LOGO SUB-BRANDS | POLICY & INTERGOVERNMENTAL AFFAIRS BLACK LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand REVERSED (WHITE) LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 14 LOGO SUB-BRANDS | PLANNING & OPERATIONS COLOR LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand GREY LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 15 LOGO SUB-BRANDS | PLANNING & OPERATIONS BLACK LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand REVERSED (WHITE) LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 16 LOGO SUB-BRANDS | LICENSING COLOR LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand GREY LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 17 LOGO SUB-BRANDS | LICENSING BLACK LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand REVERSED (WHITE) LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 18 LOGO SUB-BRANDS | ARIZONA STATE HOSPITAL COLOR LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand GREY LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 19 LOGO SUB-BRANDS | ARIZONA STATE HOSPITAL BLACK LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand REVERSED (WHITE) LOGO HORIZONTAL LOGO | full name + sub-brand VERTICAL LOGO | full name + sub-brand VERTICAL LOGO | abbreviated + sub-brand HORIZONTAL LOGO | abbreviated + sub-brand BRAND STANDARDS GUIDE | 5.16 | 20 CLEARSPACE & SIZING CLEAR SPACE Clearspace requirements are provided to preserve the integrity of the Arizona Department of Health Services corporate identity in all applications. Clearspace refers to the area immediately surrounding the identity (top, bottom, left, right), which must remain clear of visually competing typography or graphics that might compromise legibility. The cap-height of the letterforms in the identity provides the basic unit (A-measurement) of the proportional system in determining the clearspace area. The minimum clearspace for the Arizona Department of Health Services logo is diagrammed below. CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE CLEARSPACE BRAND STANDARDS GUIDE | 5.16 | 21 CLEARSPACE & SIZING MINIMUM The Arizona Department of Health Services logo can appear no smaller than what has been identified below in any marketing, informational or digital SIZE materials. The legibility of our logo cannot be guaranteed