126 ALUMNI MAGAZINE July-September 2012 www.iese.edu Domènec M elé Jorge Soley Morten Olsen Mapping the Path Towards a New Protecting the Few at to Excellence Banking Model the Expense of the Many FACING UP TO AnuncioA4_2 ENG OK.indd 2-3 18/06/12 11:30 AnuncioA4_2 ENG OK.indd 2-3 18/06/12 11:30 C O N T E N T S IDEAS PEOPLE BUSINESS ETHICS MBA PROGRAMS GRADUATION Mapping the Path to Excellence Domènec Melé 18 BANKING REFORM OPENING THE DOOR Towards a New Banking Model Jorge Soley 22 TO A NEW FUTURE 56 LABOR MARKET REFORM Protecting the Few at the Expense of the Many Morten Olsen 26 CROSSROADS PEOPLE INTERNATIONAL CONFERENCE INTERNATIONAL JULIO RODRÍGUEZ (PDG ’97) MBA Programs: Taking “You Need New Goals on the Future 36 ADVISORY to Keep the Thrill Alive” 52 SYMPOSIUM ON ETHICS, WILLIAM F. BAKER BUSINESS AND SOCIETY BOARD Going Out of Print 62 Global Business and Universal Values 40 GROWING 17TH INTERNATIONAL CASE COMPETITION PAINS Nine Schools, One Case Study 42 14TH LUXURY GOODS INDUSTRY MEETING Social Networks Trace the Future Frontiers of Luxury 44 AGENDA 2012-2013 49 C R O S OS R OI A D S ACADEMIC SESSIONS AND WORKSHOPS Sign up ACADEMIC SESSIONS EXTEND FROM A TO Z… 3, 2, 1… THE COUNTDOWN BEGINS FOR THE GLOBAL ALUMNI REUNION BRAZIL 2012 A PERFECT COMBINATION: LEARNING AND NETWORKING LEADERS OF CHANGE YOUR VISIT The Globalere Alumni are many Reunion other interesting this year is presenting a different and unique program in which, as well as stimulating academic sessions, The academic program is divided into six panels, each of which will discuss the key issues there willcities be thata series fall within of workshops Sao Paulo’s that will analyze the personalnow! and professional challenges for investing in Brazil. affecting business and the economy. Take advantage of sphere of influence which you can your visit to get to Get to know Brazil visit to get to know Brazil better. PROFESSOR know Brazil, the land GERALDO ALCKMIN 19.00h AFTERNOON EDUARDO GOVERNOR of opportunities. Add MARTÍNEZ Health, technology, energy, finance, RECEPTION AND OF SÃO PAULO MORNING 16.00 h a few days to your ABASCAL globalization and, of course, we couldn’t do 8.30 h Why go to Brazil this year? An intense WELCOME Brasilia GUIDED TOUR OF SÃO PAULO without a panel on big events. Leaders, visit to Sao Paulo to e federal capital, it has the ONLINE make trips to other IESE in Latin Palácio dos Bandeirantes WORKSHOPS “INSIDE BRAZIL” The Barrio Oriental, the Plaza and the business people, executives and academic program combined with honor of being the only city built in 21.30 h important cities such In the presence of the ISE REGISTERCatedral da AT Sé in the city center, the entrepreneurs will share their views of the the 20th century to be declared a GALA DINNER as Rio de Janeiro governor and mayor Higienópolis and Morubi districts, the present and their vision of the future. There’s America networking opportunities and cultural Unesco Heritage Site. Investing in Brazil http://www.iese.edu/global (population 6 million) of São Paulo museum of precious Brazilian stones, no doubt that they will be six panels full of Buffet Torres IESE’s Latin American community alumnireunion and Curitiba activities is a way to immerse your- Talent the financial center, the Municipal new ideas that, as at all assemblies, will be 19.00h (population 1.7 comprises nine associate schools Entrepreneurs Market… inspiring and oriented towards action. self in Brazil, a major international Curitiba MASS million). Share the in nine countries 1 NOVEMBER 2 NOVEMBER 3 NOVEMBER Situated on the high Paraná plain, diversity and economy. The Global Alumni Reunion it is the biggest city in the south of dynamism of the MEXICO the country and one of the richest FLIGHT DISCOUNTS IPADE (1967) country that is welcomes everyone from IESE’s Latin in Latin America. 1.00h 1.00h 7.00h 7.00h 3.00h 3.00h 5.00h 5.00h 4.00h 4.00h 2.00h 2.00h 8.00h 8.00h 6.00h 9.00h 6.00h 9.00h shaping the third 11.00h BEST OFFERS 11.00h 17.00h 17.00h 13.00h 13.00h 15.00h 15.00h 14.00h 14.00h 21.00h 12.00h 21.00h 12.00h 21.00h 18.00h 18.00h 16.00h 19.00h 16.00h 19.00h 19.00h 23.00h 23.00h 23.00h 10.00h 10.00h 24.00h 24.00h 24.00h 22.00h 22.00h 22.00h 20.00h 20.00h 20.00h American community. AVAILABLE millennium. Guaruja http://axbv.net/iese/ BLOG e third biggest island off the index_english.html STAY UP ACADEMIC SESSIONS COLOMBIA coast of Sao Paulo, it is a spa that TO DATE Sheraton Sao Paulo WTC Hotel GUATEMALA INALDE IESE’S GLOBALis 4.27 meters above sea level. UNIS (1977) (1985) ALUMNI REUNION http://blog.iese.edu/ chartingpaths/ IS HELD ANNUALLY ALTERNATING Piracicaba An important industrial (metal, BETWEEN ECUADOR Atlantic machinery, textiles, food and fuel) CHARTING PATHS IDE (1992) Ocean BARCELONAand agricultural AND center situated in IN E-HEALTH CHARTING THE IMPACT MADRID. one of the most productive GLOBALIZATION regions in the state of Sao Paulo. OF THE WORLD’S ICONIC CHARTING TRUE DR. LLUÍS DONOSO EVENTS THE ENERGY “CONNECTEDNESS” BRAZIL SINCE 2000, EVERY Director of the Diagnostic Imaging EDWIN MOSES Department, Hospital Clínic in SECTOR, CHARTING ACROSS BORDERS AND THREE YEARSRio IT de Janeiro EDUARDO PAES EDUARDO PAES. Graduate in Law from the Law 70.460 Barcelona TRANSFORMATION? CONTINENTS 52.709 HAS BEENe former HELD imperial capital and the Mayor of School at the Pontifical Catholic PERÚ THE PATHS OF country’s second biggest city,GIOVANNI Rio CERRI Update your Río de Janeiro University of Rio de Janeiro PAD COUTSIDE SPAIN INNOVATION AND IESE CHAPTERS IN THE WORLD 2,6 is Latin America’s premier touristSecretary for Health, São Paulodetails and and win (PUC-RJ). Began his political PAULO RICARDO STARK PANKAJ GHEMAWAT (1979) GERHARD HEIBERG destination and the first OlympicDirector of the Institute of Radiologya dinner for your SOCIAL NETWORKScareer in 1993 when he was only TECHNOLOGY IN Executive president. Siemens Brazil Professor of Strategic Management Brasilia 2000 Amsterdam Member of IOC UNITED city in South America.of the Hospital das Clinicas, Schoolcohort 23 . He currently works out of the THE WORLD OF MEDIA EDUARDO MARTÍNEZ ABASCAL at IESE 6,3 2003 London and DirectorFOLLOW of mayor'sUS ON… office organizing the of Medicine, University de São Paulo STATES Marketing of the Professor in the department of DANIEL SERVITJE 12.667 Rio de Janeiro (FMUSP) football World UNITED 2006 Munich Internationalhttp://www.facebook.com/alumni.IESE SANTIAGO FERNÁNDEZ VALBUENA finance at IESE since1992 Managing Director of Grupo Bimbo Pacific Santos Cup in 2014 and the Olympic KINGDOM São Paulo 2009 NewYork NÚRIA MAS Olympic Ctte CEO of Telefónica KEES STORM Ocean 1,1 Santos is 60km south of Sao Paulo http://twitter.com/iesealumniGames in 2016. Latin America 1 2012 São Paulo Professor of Economics at IESE PAULO RICARDO STARK. Graduated in Chairman of the Board of Directors, BRAZIL and is the largest port in Latin “I Was the Least Likely America. It also boasts the world’s http://www.linkedin.com/company/ FRANCISCO MESQUITA electrical engineering at the Centro AmBev CHILE iese-business-school CEO Grupo Estadão Federal de Educação Tecnológica do 2 ESE, BRASIL longest waterfront garden, the GIOVANNI CERRI. Trained LLUÍS DONOSO. Gold medal from the Paraná. Member, among DANIEL SERVITJE. Graduated in 3 (1999) ISE (1996) Jardines of the Santos shore. http://www.youtube.com/IESE JORGE NOBREGA ARGENTINA URUGUAY as a doctor at the Spanish Radiological Society. Corporate Vice President, Globo others, of the Advisory business administration from the IAE IEEM School of Medicine of Honorary member of the Argenti- SOURCE: Board of Nokia Siemens Universidad Iberoamericana. (1978) (1986) São Paulo University. Is nean Radiological Networks and the MBA from Stanford Instituto Brasileño São Paulo SANTIAGO FERNÁNDEZ VALBUENA. de Geografía y currently president of Society, Mexican Advisory Board of the University. Joined 15% of students e biggest city in Brazil and Latin Graduated in economics from MBA Estadística the Cancer Radiological and Brazilian Electrical and the board of Grupo following the America. It is the country’s SPONSORS the Universidad Complu- financial center and oneCouncil of the at São Imaging Society, Electronics Bimbo in 1991. In IESE MBA GDP for 2009 PLATINUM: Ricoh CHARTING PATHS IN tense, Doctor and Masters most important in thePaulo world. State, and image, the Industry Associa- 2011, he was voted in million of € in Economics at Northeas- program in University GOLD: Ajuntament de Barcelona Italian Radiological THE FINANCIAL Person to Become an tion (ABINEE). “Personality of the tern University in Boston. Barcelona are in São Paulo. Society, the French INDUSTRY AND THE Year” by Expansión SILVER: Ermenegildo Zegna / Before joining Grupo Latin Americans Millions of Radiological Society TURBULENT magazine. IESE associated business schools (year founded in brackets) inhabitants in 2010 Singapore Airlines and the German Telefónica he was managing Radiological MACROECONOMIC director of the Société Society. ENVIRONMENT Générale Valores and PANKAJ GHEMAWAT. Author of the Director of the Stock celebrated book World 3.0, for which he # 2 4 5 6 8 MIGUEL JORGE Exchange in Beta received the 50 Thinkers Book Award, Brazil in Brazil’s former minister of Capital in Madrid. he was also the youngest guru in the list world industry and external trade of top thinkers of all times published by 64 The Economist in 2008.