Hong Kong and Macau Table of Contents Market Overview _________________________________ 8 Hong Kong _____________________________________________ 8 Macau ________________________________________________ 9 Market Challenges __________________________________ 10 Hong Kong ____________________________________________ 10 Macau ________________________________________________ 11 Market Opportunities ________________________________ 11 Hong Kong _____________________________________________ 11 Macau _______________________________________________ 12 Market Entry Strategy ________________________________ 13 Hong Kong ____________________________________________ 13 Macau _______________________________________________ 13 Political Environment _____________________________ 13 Political Environment ________________________________ 13 Selling U.S. Products & Services _______________________ 13 Using an Agent to Sell U.S. Products and Services ________________ 13 Establishing an Office ________________________________ 14 Hong Kong ____________________________________________ 14 Macau _______________________________________________ 15 Franchising ______________________________________ 15 Direct Marketing ___________________________________ 16 Joint Ventures/Licensing ______________________________ 17 Selling to the Government ______________________________ 17 Hong Kong SAR Government Procurement __________________________ 17 Macau SAR Government Procurement ____________________________ 19 Project Financing ___________________________________ 19 Distribution & Sales Channels____________________________ 19 Express Delivery ___________________________________ 20 Selling Factors & Techniques ____________________________ 20 eCommerce ______________________________________ 20 Hong Kong ____________________________________________ 20 Macau _______________________________________________ 22 Trade Promotion & Advertising ___________________________ 22 2 Hong Kong Exhibitions _____________________________________ 22 Macau Exhibitions ________________________________________ 22 Other Media ____________________________________________ 22 English Newspapers _______________________________________ 23 Chinese Newspapers _______________________________________ 23 Trade Journals __________________________________________ 23 Featured U.S. Exporters (FUSE) ________________________________ 23 Pricing _________________________________________ 24 Sales Service/Customer Support __________________________ 24 Protecting Intellectual Property __________________________ 24 IPR Climate in Hong Kong and Macau ____________________________ 24 Protecting Your Intellectual Property in Hong Kong and Macau: _____________ 24 IP Resources ___________________________________________ 26 Due Diligence _____________________________________ 27 Local Professional Services _____________________________ 27 Hong Kong ____________________________________________ 27 Macau _______________________________________________ 27 Principle Business Associations __________________________ 28 Hong Kong ____________________________________________ 28 Macau _______________________________________________ 28 Limitations on Selling U.S. Products and Services ________________ 28 Web Resources ____________________________________ 29 Hong Kong ____________________________________________ 29 Macau _______________________________________________ 29 Leading Sectors for U.S. Exports & Investments ______________ 29 Agricultural Sector __________________________________ 29 Outlook for 2017 _________________________________________ 30 Retail Sales and Outlets _____________________________________ 30 HRI Food Service Sector _____________________________________ 32 Hotels _______________________________________________ 34 Institutions ____________________________________________ 34 Outlook for the HRI Sector in 2017 _______________________________ 36 Best Prospects for U.S. Consumer Oriented Food Product Exports in 2017 ________ 36 Computer/Information Technology Equipment (CPT) _____________ 36 Overview ______________________________________________ 36 Sub-Sector Best Prospects/Services ______________________________ 38 Opportunities ___________________________________________ 38 Web Resources __________________________________________ 40 3 Cosmetics and Toiletries (COS) ___________________________ 41 Overview ______________________________________________ 41 Sub-Sector Best Prospects ___________________________________ 43 Opportunities ___________________________________________ 44 Trade Shows and Web Resources _______________________________ 44 Education/Training (EDS) ______________________________ 45 Overview ______________________________________________ 45 Sub-Sector Best Prospects ___________________________________ 46 Opportunities ___________________________________________ 46 Web Resources __________________________________________ 47 Financial Services ___________________________________ 48 Overview ______________________________________________ 48 Sub-Sector Best Prospects ___________________________________ 48 Opportunities ___________________________________________ 48 Web Resources __________________________________________ 49 Medical Equipment __________________________________49 Overview ______________________________________________ 49 Sub-Sector Best Prospects ___________________________________ 52 Opportunities ___________________________________________ 52 Best Practice for U.S. Exporters ________________________________ 53 Web Resources __________________________________________ 53 Safety and Security Industry ____________________________ 55 Overview ______________________________________________ 55 Sub-Sector Best Prospects ___________________________________ 56 Opportunities ___________________________________________ 56 Web Resources __________________________________________ 57 Transportation Infrastructure ___________________________ 57 Overview ______________________________________________ 57 Sub-Sector Best Prospects ___________________________________ 58 Opportunities ___________________________________________ 59 Web Resources __________________________________________ 59 Customs, Regulations & Standards ______________________ 60 Import Tariffs _____________________________________60 Hong Kong ____________________________________________ 60 Macau _______________________________________________ 60 Trade Barriers _____________________________________60 Import Requirements & Documentation ______________________60 Labeling/Marking Requirements __________________________ 61 Food Labeling ___________________________________________ 61 4 Labeling for Biotech Food ____________________________________ 61 Organic Certification _______________________________________ 61 Others _______________________________________________ 62 Consumer Electrical Appliances Labeling ___________________________ 62 U.S. Export Controls _________________________________ 62 Hong Kong ____________________________________________ 62 Macau _______________________________________________ 64 Resources _____________________________________________ 64 Temporary Entry ___________________________________ 65 Prohibited & Restricted Imports __________________________ 65 Customs Regulations _________________________________ 65 Standards for Trade _________________________________ 65 Overview ______________________________________________ 65 Standards _____________________________________________ 66 Product Certification _______________________________________ 67 Accreditation ___________________________________________ 68 Publication of technical regulations ______________________________ 68 Contact Information _______________________________________ 69 Trade Agreements __________________________________69 Hong Kong ____________________________________________ 69 Macau _______________________________________________ 71 Licensing Requirements for Professional Services ________________ 71 Legal Profession _________________________________________ 71 Accountancy Profession _____________________________________ 71 Trade Regulation Web Resources __________________________ 72 Investment Climate Statement ________________________ 72 0—Executive Summary _______________________________ 72 Hong Kong ____________________________________________ 72 Macau _______________________________________________ 73 1—Openness To, and Restrictions Upon, Foreign Investment _________ 75 Hong Kong ____________________________________________ 75 Macau _______________________________________________ 78 2—Bilateral Investment Agreements and Taxation Treaties __________ 80 Hong Kong ____________________________________________ 80 Macau _______________________________________________ 81 3—Legal Regime ___________________________________ 81 Hong Kong ____________________________________________ 81 Macau _______________________________________________ 85 5 4—Industrial Policies ________________________________ 88 Hong Kong ____________________________________________ 88 Macau _______________________________________________ 90 5—Protection of Property Rights __________________________ 91 Hong Kong ____________________________________________ 91 Macau _______________________________________________ 95 6—Financial Sector __________________________________ 97 Hong Kong ____________________________________________ 97 Macau _______________________________________________ 103 7—State Owned Enterprises ____________________________ 105 Hong Kong ____________________________________________