2013/2014 mediaEDMONTON | CALGARY | WINNIPEG | TORONTO kit | OTTAWA Everywhere you want to be. SUN_MEDIA_KIT_2014 EDMONTON | CALGARY | WINNIPEG | TORONTO | OTTAWA The only bigger sports fans are our readers of sports fans rank newspapers in their top 3 methods used to 64% keep up-to-date with Sports.1 Sports Fans NFL® Football NHL® Hockey CFL® Football MLB® Baseball All season long 63% 57% 57% 50% Occasional 26% 27% 31% 37% Gender/Age male/-50 male/35-49 male/35+ male/65+ Keeps up-to-date newspapers newspapers online newspapers newspapers with the following & online & mobile apps & online Source: 1 QMi Leger Marketing Sports Study, Fall 2011. When thinking about all the ways you can keep up-to-date with the sport(s) you follow, please rank the top 3 methods that you use to do so. SUN_MEDIA_KIT_2014 EDMONTON | CALGARY | WINNIPEG | TORONTO | OTTAWA Newspaper ads get attention Consumers indicate that print ads in newspapers and magazines get their attention more than other media: scoring 44% higher than TV, the next highest ranking medium.5 ALMOST 1/2 8/10 of Canadians adults have of Canadians read a print 1 read a newspaper in print newspaper every day. or digital in the last week.2 4/5 6/10 adults clipped a coupon, say they’d rather purchased and visited a site look at the ads in a as a result of newspaper newspaper than watch ads in the past month.4 advertisements on TV.3 Sources: 1 NADbank 2012. 2 Totum Research; Canadians 18+, any week, December 2011. 3 2010 study by Totum Research Inc. 4 NewspapersCanada.ca - Newspapers Work (Newspaper Association of America 2012). 5 Adobe, The State of Online Advertising, October 2012. SUN_MEDIA_KIT_2014 EDMONTON | CALGARY | WINNIPEG | TORONTO | OTTAWA Our numbers speak for themselves Edmonton Calgary Winnipeg Toronto National Circulation1 Weekday 42,173 62,424 54,777 166,658 43,487 369,519 Saturday 40,612 65,256 41,869 141,476 34,583 323,796 Sunday 53,537 75,206 42,264 209,766 38,083 418,846 Daily Readership2 Weekday 137,000 141,000 108,000 574,000 105,000 1,071,000 CUME 329,000 333,000 247,000 1,476,000 222,000 2,624,000 Age3 18-24 12% 11% 12% 11% 15% 12% 25-54 59% 57% 62% 58% 55% 58% 55+ 29% 32% 26% 31% 29% 29% Readers Per Copy (RPC)4 Readers 137,000 141,000 108,000 571,000 123,000 1,080,000 Circ Weekday 42,173 62,424 54,777 166,658 43,487 369,519 RPC 3.2 2.3 2.0 3.4 2.8 2.7 * NADBank 2013 Sources: 1 CIRCULATION: Total average circulation includes paid, free and bulk distribution (restaurants, coffee shops, schools etc) and electronic editions. CCAB audit reports, 12 months ending December 31, 2012. 2 DAILY READERSHIP: Total number of readers per edition. Numbers are available for weekdays, Saturday & Sunday. 5/6/7 DAY CUME: Total number of unique readers per week; 5 day cume, 6 day cume, 7 day cume. NADbank 2012 Adults 18+ (all SUN markets). 3 NADbank 2012. 18+ 4 READERS PER COPY: Daily readership divided by daily circulation. NADbank 2012 - Adults 18+, CCAB audit reports, 12 months ending December 31, 2012 (all SUN markets). SUN_MEDIA_KIT_2014 EDMONTON | CALGARY | WINNIPEG | TORONTO | OTTAWA We attract key decision makers 49% 79% of SUN readers are of SUN readers are either the principal household principal grocery shopper or income earners. share the responsibility. INDEX Sports & exercise equipment 155 Home entertainment/TVs/DVDs 136 Office equipment/supplies 137 Home furnishings 136 Major appliances 133 Home renovations/decorating 136 Wireless products/services 148 Computer hardware/software 148 Business travel 146 Vacation travel 143 Automobiles 136 Investments 142 Food/groceries 141 Entertainment 138 Fashion 131 Banking 131 Home/apartment rentals 130 Purchase a dwelling/property 132 SUN_MEDIA_KIT_2014 Sources: NADbank 2012 5-day CUME read at least one of the last 5 issues (all SUN markets) EDMONTON | CALGARY | WINNIPEG | TORONTO | OTTAWA SUN websites reach over 2.4 million unique visitors every month ALMOST MORE THAN 60% 44% of unique visitors of Canadians trust ads on to SUN websites are newspaper websites than ads aged 25-54.1 on other online sites.2 Page views on SUN websites3 Unique visitors #Min/visitor 25-54 composition 60k+ composition 5,117,000 15.2 56% 59% Canada ranks #1 in time spent Canadians take action after seeing online at 45hrs a month.4 an ad on a newspaper site.2 83% Took action 24hrs 54% 45hrs 42hrs Aware of product/service/sale 50% Looked for more information World Canada USA Visited store 32% Purchased 27% 24hrs 28hrs 9% 40hrs Referred ad to someone else 97% of technology users UK Brazil Germany check news online daily.4 Sources: 1 comScore December 2012 English SUN Urban newspapers. 2 Totum Research, November 2012 - Canadians 18+. 3 comScore and Google Analytics monthly unique visitors and page views December 2012. Calculated using Google Analytics percentages against comScore Unique Visitors. 4 Rogers, “Innovation Report 2012 Trend Watch,” August 2012; comScore, August 2012. SUN_MEDIA_KIT_2014 EDMONTON | CALGARY | WINNIPEG | TORONTO | OTTAWA Creative ways to reach more readers Contests |Try our custom built contests Want to increase brand awareness, drive site traffic, or build email lists? Sports Pools |Join the winners circle Show off your brand to our huge sports pool audience. Opportunites available across NFL®, NHL® and MLB® to name a few. Sponsorship |Sponsor content today Associate your brand with specific category content. Set your time frame, choose your category, and be exclusive. Background Takeovers |Make a statement Place your brand in the spotlight on our home pages! Showcase your creative with original designs and even own the day. Want a huge impact? Take over the whole page. Email |Get in their inbox Get in their inbox. Take advantage of our nationwide relationships with media savvy, engaged purchasers. Target markets locally We are flexible We deliver • Reach your goals with our • Customizable monthly • Performance reporting: 500k and counting qualified calendar: get mailing emails sent & previewed; email addresses available in exclusivity on a weekly or click through rates and Ontario, Alberta and Manitoba. monthly basis. individual hyperlink • Target markets locally • Frequency capped lists: tracking. with our extensive reach in once per week. • CASL (Canadian Anti-Spam Toronto, Calgary, Edmonton, • Send stand-alone emails or Legislation) compliant. Ottawa and Winnipeg. sponsor our editorial emails. Rates SUN Promotional Account Stand-alone 3rd party email | $75/M A/B Spli | $200 Retarget | $50/M SUN Existing Subscribers Stand-alone 3rd party email | $150/M A/B Split | $200 Retarget | $100/M SUNday Preview 300x50 $250-$1000 SUN_MEDIA_KIT_2014 EDMONTON | CALGARY | WINNIPEG | TORONTO | OTTAWA Print ad formats BANNER 1/8 PAGE 1/4 PAGE 1/4 PAGE 1/4 PAGE 10x23 | 10.333" x 1.643" 5x40 | 5.083" x 2.856" 3x143 | 2.983" x 9.5" 5x80 | 5.083" x 5.714" 6x66 | 6.133" x 4.714" 1/4 PAGE 1/4 PAGE 1/4 PAGE 1/2 PAGE 1/2 PAGE 7x57 | 7.183" x 4.071" 8x50 | 8.233" x 3.571" 10x40 | 10.333" x 2.857" 5x160 | 5.083” x 11.429” 6x143 | 6.133” x 9.5” 1/2 PAGE 1/2 PAGE 1/2 PAGE 1/4 PAGE FULL PAGE 7x114 | 7.183” x 8.143” 8x100 | 8.233” x 7.143” 10x80 | 10.333” x 5.714” 10x120 | 10.333” x 8.571” 10x160 | 10.333” x 11.429” DPS FRONT WRAP ONLY* 21x160 | 21.549" x 11.429" 10x160 | 10.333” x 11.429” *FRONT WRAP SUN LOGO/MASTHEAD: SUN brand area must be clear of any text or images that are important to your creative. Do not manipulate or use the SUN brand as part of your creative execution. Brand area = 3.25” W x 3.25” H Barcode area = .75” W x 1.75” H (RED AREA ON FRONT WRAP IS FOR CLIENT USE) SUN_MEDIA_KIT_2014 EDMONTON | CALGARY | WINNIPEG | TORONTO | OTTAWA Digital ad formats BIG BOX EXPANDABLE BIG BOX TALL BLOCK TOP LAYER VOKEN 300 x 250 300 x 250 | 600 x 250 300 x 600 500 x 500 CATFISH LEADERBOARD EXPANDABLE LEADERBOARD LEADERBOARD WITH BACKGROUND TAKEOVER 728 x 80 728 x 90 728 x 90 | 728 x 270 1280 x 800 TAKEOVER 110 980 1280 x 800 x 1280 1440 x 900 x 1440 1920 x 1200 x 1920 1600 x 1200 x 1600 matching solid hex colour SUN_MEDIA_KIT_2014 EDMONTON | CALGARY | WINNIPEG | TORONTO | OTTAWA Digital specs Dimentions Max expansion Formats Max size Max animation Standard ads A backup image of 39kb or less must be supplied with all swf files. Audio must be user initiated. Leaderboard 728 x 90 – gif, jpg, png, swf 39kb 30 seconds Big box 300 x 250 – gif, jpg, png, swf 39kb 30 seconds Skyscraper 160 x 600 – gif, jpg, png, swf 39kb 30 seconds Tall block 300 x 600 – gif, jpg, png, swf 39kb 30 seconds Rich media Expand only with user interaction. Must include ‘CLOSE X’ button. Unlimited animation time available after user initiated action. Audio must be user initiated. Expanding leaderboard 728 x 90 728 x 360 3rd party tag – 30 seconds Expanding big box 300 x 250 600 x 250 3rd party tag – 30 seconds Expanding skyscraper 160 x 600 320 x 600 3rd party tag – 30 seconds Side kick 300/600 x 250 970 x 550 3rd party tag – 30 seconds Catfish 728 x 80 – swf 39kb 30 seconds (body 728 x 90 + tile 1 x 50) jpg, gif, png (body 728 x 50 + overlay 728 x 30 + tile 1 x 50) Voken & top layer 250,000px stage 3rd party tag – – 10 seconds Voken must include ‘CLOSE X’ button in top right corner.