NOTICE OF ANNUAL AND SPECIAL MEETING OF SHAREHOLDERS AND MANAGEMENT PROXY CIRCULAR June 7, 2018, Montreal, Québec April 13, 2018 NOTICE OF ANNUAL AND SPECIAL MEETING OF SHAREHOLDERS NOTICE IS HEREBY GIVEN that the annual and special meeting of the shareholders (the “Meeting”) of Dollarama Inc. (the “Corporation”) will be held at Hotel Ruby Foo’s, 7655 Décarie Boulevard, Montreal, Québec on June 7, 2018 at 9:00 a.m. (Montreal time) for the following purposes: (1) to receive the consolidated financial statements of the Corporation for the fiscal year ended January 28, 2018, together with the auditor’s report thereon; (2) to elect the nine (9) directors named in the accompanying management proxy circular (the “Circular”) for the ensuing year; (3) to appoint the auditor of the Corporation for the ensuing year and to authorize the directors to fix its remuneration; (4) to consider and, if deemed appropriate, adopt a special resolution authorizing an amendment to the articles of the Corporation pursuant to Section 173 of the Canada Business Corporations Act to subdivide the number of common shares of the Corporation, whether issued or unissued, on a three for one basis, such that each common share will become three common shares, as more particularly described in the Circular; (5) to consider and, if deemed appropriate, adopt an advisory non-binding resolution on the Corporation’s approach to executive compensation, as more particularly described in the Circular; and (6) to transact such other business as may properly be brought before the Meeting or any adjournment thereof. Additional information on matters to be put before the Meeting is set forth in the Circular. The management’s discussion and analysis, the consolidated financial statements of the Corporation and the auditor’s report for the fiscal year ended January 28, 2018 are available on SEDAR at www.sedar.com and on the Corporation’s website at www.dollarama.com. Shareholders are entitled to receive notice and to vote at the Meeting if they were shareholders as at the close of business on the record date, being April 25, 2018. Regardless of whether or not shareholders are able to attend the Meeting (or any adjournment thereof) in person: (i) Non-Registered Shareholders (as defined in the Circular) are requested to complete, date, sign and return the enclosed voting instruction form in accordance with the instructions set out on such form, and (ii) Registered Holders (as defined in the Circular) are requested to complete, date and sign the enclosed form of proxy and to return it to Computershare Investor Services Inc. in the enclosed envelope or by facsimile to 1-866-249-7775, or alternatively to vote by telephone or over the Internet, at their discretion, in accordance with the instructions provided in the enclosed form of proxy. To be used at the Meeting, proxies must be received by 5:00 p.m. (Montreal time) two (2) business days prior to the Meeting, being June 5, 2018, or any adjournment thereof. Shareholders are invited to attend the Meeting as there will be an opportunity to ask questions and meet with the directors and the management of the Corporation. Dated at Montreal, Québec, this 13th day of April 2018. By order of the board of directors, Josée Kouri Vice-President, Legal Affairs and Corporate Secretary TABLE OF CONTENTS VOTING INFORMATION .............................................................................................................................. 1 Voting in Person ............................................................................................................................................ 2 Voting by Proxy for Registered Holders ........................................................................................................ 2 How a Vote is Passed ................................................................................................................................... 4 Interest of Certain Persons in Matters to be Acted Upon ............................................................................. 4 Voting Securities and Principal Holders of Voting Securities ........................................................................ 4 BUSINESS OF THE MEETING .................................................................................................................... 5 Financial Statements ..................................................................................................................................... 5 Election of Directors ...................................................................................................................................... 5 Appointment of Auditor .................................................................................................................................. 6 Amendment of Articles to Subdivide the Common Shares of the Corporation ............................................. 7 Advisory Vote on Executive Compensation .................................................................................................. 9 NOMINEES FOR ELECTION TO THE BOARD OF DIRECTORS ............................................................ 10 Description of Proposed Director Nominees ............................................................................................... 10 Director Compensation ............................................................................................................................... 20 Director Share Ownership Guidelines ......................................................................................................... 23 Cease Trade Orders or Bankruptcies ......................................................................................................... 24 Penalties or Sanctions ................................................................................................................................ 24 COMPENSATION DISCUSSION AND ANALYSIS ................................................................................... 25 Compensation Objectives ........................................................................................................................... 25 Annual Compensation Review Process ...................................................................................................... 25 Compensation Consulting Services ............................................................................................................ 26 Comparator Group ...................................................................................................................................... 27 Performance Graph ..................................................................................................................................... 27 Compensation Components........................................................................................................................ 29 Summary Compensation Table .................................................................................................................. 34 Management Option Plan ........................................................................................................................... 35 Incentive Plan Awards ................................................................................................................................. 38 Termination and Change of Control Benefits .............................................................................................. 39 Pension Benefits ......................................................................................................................................... 40 SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS ................. 41 INDEBTEDNESS OF DIRECTORS AND EXECUTIVE OFFICERS .......................................................... 42 INTEREST OF INFORMED PERSONS IN MATERIAL TRANSACTIONS ............................................... 42 CORPORATE GOVERNANCE .................................................................................................................. 42 Board of Directors ....................................................................................................................................... 42 Board of Directors Committees ................................................................................................................... 49 Orientation and Continuing Education ........................................................................................................ 51 Code of Conduct ......................................................................................................................................... 52 Nomination of Directors ............................................................................................................................... 52 Diversity ....................................................................................................................................................... 53 Assessments ............................................................................................................................................... 54 Indemnification and Insurance .................................................................................................................... 54 GENERAL ................................................................................................................................................... 54 ADDITIONAL INFORMATION...................................................................................................................