FOR IMMEDIATE RELEASE Images Available Contact: Colin Hall Images can be downloaded from Office: 262-235-6672 http://www.winsbyinc.com/ae/pr/fallline_pr.html [email protected] through December 2010 ALLEN EDMONDS INTRODUCES NEW STYLES FOR FALL One New Collection, plus Additions to Casual, Weekend, and Boot Lines Port Washington, WI (August 26, 2010)—Allen Edmonds is introducing a new collection for fall 2010—the Dress Orthotics Collection—plus new styles that enhance existing collections. With the new Dress Orthotics Collection, men can enjoy the comfort of orthotics without sacrificing style. “Allen Edmonds customers continually ask us to combine particular features with the fashionable styles they expect from their Allen Edmonds shoes,” notes Colin Hall, chief marketing officer at Allen Edmonds. “We answered their requests this season with the Dress Orthotics Collection.” Just What the Doctor Ordered The Dress Orthotics Collection, new for fall, combines the very best features of Allen Edmonds classic shoes with convenient removable footbeds. This allows you to insert your own orthotic insoles for a custom fit. And even if you don’t have custom orthotics, the footbeds add a layer of comfort for all-day wear. No longer do you have to sacrifice style for comfort. The Parliament is a six eyelet dress lace-up with flowing perforation detail and is available in black calf and saddle brown calf. The Benton is a classic cap- toe blucher lace-up available in black calf and chili burnished calf. The Larkin is a penny loafer slip-on that is constructed using a 270° welt for a narrower heel. The Ashton, a smooth split toe lace-up and long-time customer favorite from our Casual Collection, also features removable footbeds to accommodate orthotics. These four styles are all equipped with rubber soles for functionality in all weather conditions. Making a Comeback In response to numerous customer requests, the Walton is being reintroduced to the fall Timeless Classics Collection. The Walton is a smooth split-toe lace-up with a double oak leather sole and a custom heel. The Walton exemplifies American styling that transcends time and trends. It is available in black calf, chili burnished calf, and brown grain calf. Three new Classic Styles for Fall 2010 The 270° Welt Collection features a more tapered heel for a sleek look. New for this fall is the Sagamore, a classic lace-up featuring a bicycle toe and is available in black calf and brown burnished calf. Another new addition is the Juneau, a traditional suede penny saddle slip-on with a tough mini-lug rubber sole perfect for the fall and winter seasons. And finally the Vernon, a five-eyelet lace-up with a cap toe and perforation details that give it a sleek and contemporary look. more Allen Edmonds Shoe Corporation 201 East Seven Hills Road • Port Washington, WI 53074 (262) 235-6000 www.allenedmonds.com Introducing Six New Styles for Relaxing New Casual lace-ups for fall are the San Marco, a classic five-eyelet pebble grain with a sleek rubber sole and full leather linings, the Memphis, a rugged cap-toe oxford with a shock-absorbing Othello rubber sole and full leather lining, and The Links, a two-tone, five-eyelet grain leather balmoral perfect for hitting a few balls before heading to dinner at the clubhouse. Three new casual slip-ons are the Winnetka which features rugged leather and a rubber sole, the Kenwood VIP, our classic penny loafer with a rubber sole available in black or burgundy gentry leather, and the Sanibel, a handsewn Venetian style loafer that features full leather linings and a tempest sole. Weekend Wear The weekend collection is being expanded with the Catskill, a handsewn moccasin available in rich suede with a rubber sole; and the Bozeman, a casual slip-on with double-side gore and removable footbeds. Or slip into shearling-lined slippers like the Big Sky, featuring functional lacing and a rubber driving sole for indoor and outdoor wear. Boot Up New this fall are the Bayfield, Ashbury, and Malvern. The Bayfield is a seven-eyelet cap- toe boot with a heel pull-tab for easy dress and removal. The Bayfield also features a mini-lug rubber sole for wear in all weather conditions. The Malvern is a classic chukka boot with three eyelets and a rubber sole. Available in brown burnished calf, brown grain calf and brogue suede, the Malvern is the quintessential boot to complete your fall wardrobe. And finally, the Ashbury is a Chelsea boot with modern distressed leather, double side gore and a heel pull-tab. Recrafting Allen Edmonds shoes are so well made that they can be restored to their original condition through our exclusive Recrafting® process. The Allen Edmonds Recrafting process is much more than a simple repair; we rebuild footwear from the bottom up. With five Recrafting packages to choose from, we can give your old shoes a fresh look. About Allen Edmonds Shoe Corporation Founded in 1922, Allen Edmonds Shoe Corporation is a privately held US based manufacturer of premium men’s footwear and accessories. Taking shoemaking to the level of an art form, Allen Edmonds footwear is handcrafted in Port Washington, WI using a 212-step production process. Allen Edmonds products are available at upscale stores worldwide, including 30 Allen Edmonds stores across the U.S., and online at www.allenedmonds.com. ### Allen Edmonds Shoe Corporation 201 East Seven Hills Road • Port Washington, WI 53074 (262) 235-6000 www.allenedmonds.com .