CTC Media, Inc. Investor Presentation Q2 & H1 2014 Transformation from TV Broadcaster to Content Company We Fully Capture the Value Chain by Being Integrated Content Company CTC – target audience All 10-45 BROADCASTING ( RUSSIA) Domashny – target audience Females 25-59 Peretz – target audience All 25-49 CTC Love – target audience All 11-34 Kazakhstan Channel 31 FREE-TO-AIR (CIS) Moldova СTС Dixi Free-to-air AD SALES InternalTV ad maket advertising growth sales1 house Everest International version of CTC channel CTC-INTERNATIONAL (PAY-TV) International version of PERETZ channel Ctc.ru, Domashniy.ru, Peretz.ru TRANSMEDIA Online video portal Videomore.ru Mobile, smart TV, second screen, transmedia projects 2 Transformation from TV Broadcaster to Content Company 1 2 3 4 Prioritize content Grow combined Expand digital Diversify revenue and synergies audience share offerings streams . Launched in-house . Launch of CTC Love to . Launch of the first e- . Digital media revenue up creative production center cover a further, commerce project by a TV 50% in RUB in H1 2014 and continues to grow . Centralized content complementary audience company in Russia purchases to secure segment . Channels' websites . Launch of Russian TV synergies, longer content . New Head of Domashny became full scale series in the US on the life span and sharing upgrades Channel’s platforms HULU subscription among platforms content and programming . New approach of service . Centralized programming monetization throw to avoid cannibalization partnerships . Further steps towards . Game and second screen more local content are to be launched by the ned of the year STRATEGIC GOAL: To become a leader in creation, management and distribution of content on all potentially monetizable platforms 3 Pillar 1: Prioritize content and synergies Marketing Adjacent Digital space Traditional media media space space Content Brand and Centralization Production content acquisitions of functions creation Programming Communications ► High TV penetration and reach can jumpstart digital and ► Centralization of functions ensures higher efficiency adjacent space development and provides potential for additional synergies ► The more powerful the brand is, the greater are ► Creation, production, integration and promotion of opportunities to monetize it on various platforms and content for all platforms simultaneously markets 4 Pillar 1: Strategic Goals with Respect to Content Production and Acquisition ► Secure content safety - Sustainable supply of high quality content* - In-house creative producing center - Diversified network of content providers ► Full rights or an optimal set of rights required by CTC Media - Content library accumulation - Centralized content purchases to secure maximum synergies, longer content life span and content sharing among all CTC Media platforms (TV channels and digital) - Multi-platforms and trans-media - distribution across platforms and media - Most effective monetization by CTCM in all markets and media ► Predictable pricing / controlled content inflation * High quality content – content that can be effectively monetized across all platforms (TV, digital), territories and other media to get high OIBDA margin 5 Pillar 1: Approach to Deals with Major Studios and Locals First step: When acquiring content from majors we plan to – Minimize off-prime movies in package deals – Prevent appreciation of costs – Obtain TV sublicensing rights for all CTC Media channels (content sharing) – Obtain IPTV/SVOD/AVOD rights and any other rights to monetize across media (mobile streaming, Internet broadcasting, applications, etc.), if economically feasible/ positive OIBDA margin The next step: gradual movement towards local content – Local series and movies are planned to partially replace Hollywood feature films – Production of series/ TV movies for movie prime time slots – Via strategic partnerships with local movie producers (Art Pictures, Bazelevs, EnjoyMovies, individual deals with producers) – Studio deals to be limited to small packages 6 6 Pillar 2: Grow Combined Audience Share Brings the family together Bright, emotional and Modern, dynamic, reality and Brand-new CTC Media entertaining channel for action male-oriented channel channel aimed at girls women and young women • Family-oriented channel with • Growing audience share by • Growing audience share by • New channel special appeal to women becoming a more dynamic bringing programming complementary to the and modern channel offering in line with the well- Group’s brands family: • Retain audience share regarded Peretz brand and Target audience “All 11- through: • Positioning the channel marketing 34”; core audience: brand as ‘lifestyle’ to use for • Focusing on prime “Women 18-25” cross-media projects and • Launching 20 new shows in time merchandizing 2014 • Building extensively on the • Developing long-term • Strengthening of horizontal existing high-quality local content brands programming grid and foreign content library • Increasing the number • Technical penetration of premium weekend • Increase of audience share increased up to 25% in show formats in prime time with the most Russia, >30% in Moscow and effective monetization • Transmedia projects trend almost 40% in Saint setter Petersburg • Continuing rejuvenation of the channel: proportion W25- • Started sales of CTC Love to 45 increased by 5pp in target TV advertisers and commit demographic ~$1mln NEW 7 Pillar 3: Loyal Audience Growth through Cross-Platform Engagement Create, distribute and monetize content on all platforms to reach maximum audience ► TV Holding becomes Content company: Transmedia and multi-platform content ► Build core loyal audience ► Distribution and monetization on brand- appropriate platforms ► Inventory growth driven by monetization opportunities ► Monetization diversification from premium sales to ad technology ► Unified authorization: personalized content, recommendation service 8 Pillar 3: Driving Value Growth through Broader Content Distribution and Monetization We will get our audience used to watching ► Content distribution by revenue our content across CTC Media share model platforms Organic audience growth => ► Monetization of our audience by profit growth, not only inventory advertising model with all possible means Inventory management ► New activities support (Second Screen, mobile, Smart TV) ► User payments and various partnership projects 9 Pillar 3: We are Wherever Our viewers Are 10 Pillar 3: Partnerships and Special Projects in Digital . Successfully implemented a special project based on movies of MARVEL: project reach – over 5М individuals, 75,000 active participants of transmedia competition . The sketchcom #Students was premiered online – the current view count is over 1.3m and the project is still in progress. Mechanisms for large-scale online premiere have been developed in collaboration with partners (Odnoklassniki, Vkontakte 2, Caramba) . A test version of application SecondScreen- Molodezhka Apps - has been completed. A presentation for advertisers has been conducted. The launch of the application is planned simultaneously with the Special Projects second season premier. Odnoklassniki – our video is already available on the website in July 2014 . Yandex – the partnership starts in Fall 2014, conditions have already been agreed upon . Vkontakte – distribution of our video through the aggregator Pladform in August/September’14 . Rambler&Co – a number of special projects are in development, launch – fall of 2014 . Game Insight – all commercial terms are agreed upon, game development is in progress, launch– September 2014 Partnerships 11 Pillar 4: Diversify Revenue Streams 71% 15% 10% Channel 31 2.3% 2004 H1 2014 Digital Media 1.0% CTC- International 0.5% Sublicensing 0.2% Aim to increase Russian FTA Russian FTA Broadcasting Broadcasting 100% 96% 12 Combination of Growth, Profitability and Dividend Yield EFFICIENCY / RETURN CASH GROWTH + PROFITABILITY + TO SHAREHOLDERS Operating in Europe’s third OIBDA margin of 32.5% in 2013, Over 50% cash dividend payout largest1 well above European TV broadcasters average More than 5% dividend yield in Forecast for Russian TV 2011, 2012 and 2013 advertising market to grow up High Group power ratio above 1.5x to 5% in 2014, CTC Media strive compared to rivals due to attractive Current dividend yield to outperform the market with audience profiles2 approximately 7%, the highest its Russian advertising revenue among European media Strong cash flow generation and companies net cash position 13 Source: (1) Zenith Optimedia, April 2014 estimates (2) Kommersant newspaper, 16 April 2013 (FY 2012 results). Power ratio = national TV ad revenue share / audience share in “all 4+” age group. Power ratio demonstrates relative effectiveness of audience monetization. Macro and Market Update Macroeconomic Update in Russia Real GDP Growth, % YoY 1 Ruble Depreciation 1 3% 40 2% 35 2% 1% 30 1% 0% 25 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2013 2014E 2013 2014E CP Inflation, Retail Sales Dynamics and Real Disposable Income (RUB) 1 12% 8% 4% 0% -4% -8% Jul 2013 Jul Jan 2013 Jan 2014 Jan Jun 2013 Jun 2014 Jun Oct 2013 Oct Apr 2013 Apr 2014 Apr Feb 2013 Feb 2014 Feb Sep 2013 Sep Dec 2013 Dec Aug 2013 Aug Nov 2013 Nov Mar 2013 Mar 2014 Mar May 2013 May 2014 May CPI Inflation, % YoY Retail Sales growth, % YoY Real Disposable Income growth, % YoY Macroeconomic environment is deteriorating 15 Sources: (1) Bloomberg Russian TV Ad Market Overview Russian TV ad market was #7 in the world and #3 in Europe in Free-to-air