OFFICE MARKET THE SELECTION YOU WANT, THE PRICE YOU NEED. Whether you are on the hunt for Class A or Class B office space, the Downtown office market offers the best values in the region. And you’ll enjoy a wide selection: Downtown Atlanta is home to the largest inventory of office space of all the urban markets with a total of 16,303,758 square feet. Metro Atlanta Comparison of Class A Office Space 90% $30 $26.92 $27.41 85.7% $25 $22.06 85% $19.62 82.0% $20 81.2% 80% $15 76% $10 75% $5 $0 70% Downtown Buckhead Midtown Metro Downtown Buckhead Midtown Metro Class A Rental Rates Class A Occupancy Rate Metro Atlanta Comparison of Class B Office Space $19 $18.30 $18.11 78% 76.6% $18 76% $16.78 $17 74.0% 73.8% 74% $16 $15.33 71.7% 72% $15 $14 70% $13 68% Downtown Buckhead Midtown Metro Downtown Buckhead Midtown Metro Class B Rental Rates Class B Occupancy Rate Source: Jones Lang LaSalle, Office Statistics Year-End 2012 Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 OFFICE MARKET Projected Office Absorption, 2011 - 2030 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 Square Feet 1,000,000 0 Downtown Atlanta is projected to experience 5.1 million square feet of absorption and add approximately 4.4 million square feet of new office space by 2030. Source: RCLCO, Downtown Development Forecast, June 2011 Pipeline & Projected Demand Demand is being driven by - 5,000,000 - Excellent access to transportation network 4,000,000 - Proximity to restaurants & amenities - Home to top research institutions 3,000,000 Current Pipeline - Young, talented workforce Demand 2021-2030 Square Feet 2,000,000 - Established central location Demand 2011-2020 1,000,000 The Atlanta Streetcar is projected to increase Downtown’s capture of office 0 Office SF demand over other submarkets in the region. Source: RCLCO, Downtown Development Forecast, June 2011 “Cooper Carry moved its Atlanta offices to 191 Peachtree after 26 years in the same Buckhead building. The change in enviornment has brought vigor and re- newed enthusiasm to our employees who enjoy the many lunchtime restaurants and shopping opportunities just steps away. Before the move, we had over 100 employees who drove alone evey day to and from the office. Today, of our 100 employees, fewer than 30 drive to work. All others take transit, walk or bicycle, and they love the change to a lifestyle that supports greater environmental sustainability.” - Kevin R. Cantley, AIA President and CEO, Cooper Carry Central Atlanta Progress | atlantadowntown.com April 2013 - V.2 OFFICE MARKET A move Downtown is a move toward a more sustainable Atlanta. The Atlanta Better Buildings Challenge is a collaborative initiative led by Central Atlanta Progress (CAP) and the City of Atlanta as part of the City’s Power to Change effort - a plan aimed at making Atlanta more sustainable by improving “green” programs and policies such as water and energy conservation, reducing solid waste and carbon emis- sions, and improving recycling rates. Today, 17% of Downtown’s office square footage is Green-Rated. 49 million square feet of Downtown’s building inventory has taken the challenge. 15 million square feet of Downtown office space has taken the challenge. Better Buildings Challenge, City Comparison The Better Buildings Challenge 50 is a nation-wide effort by the 40 Department of Energy to en- 30 hance building efficiency while creating jobs and building a 20 strong economy. As part of the 10 initiative, Atlanta will compete millions) (in Square Feet nationally with other cities to 0 achieve the title of most sus- tainable city. Total SF Committed Downtown buildings are committed to the challenge and to a more sustainable future for their tenants and workers. 55 Allen Plaza SunTrust Plaza 330 Marietta Street SunTrust Plaza - Garden Offices Epsten Group Campus - The Edge Atlanta Housing Authority Turner Building - Luckie Street Atlanta City Hall Georgia Power Hedquarters American Cancer Society Center Georgia Pacific Center English Avenue Yards Coca-Cola North Avenue Tower The Walton Building Centennial Tower Metro Atlanta Chamber of Commerce 100 Peachtree Street GSA - Sam Nunn AFC 260/270 Peachtree GSA - Richard B. Russell FB Peachtree Center - Marquis One Bank of America Plaza & Tw o To learn more and get involved, visit www.atlantabbc.com April 2013 - V.2 INVESTMENT & INCENTIVES THE MOMENTUM JUST KEEPS BUILDING. Downtown has seen more than $2.9 billion in investments since 2007, plus an additional $142 million toward its in- frastructure. And that’s not all: $2.1 billion in proposals are currently on the table. Generous incentives, coupled with the allure of living and working in an urban environment, have made the area one of the most prosperous in the city. Consider this: even though Downtown only comprises 3 percent of the city’s land, it generates 11 percent of its overall sales tax revenue. Downtown Investment, 2007 - 2012 2007 2008 2009 2010 2011 2012 Total Housing Units 257 404 489 1,236 348 564 3,298 Student Beds 2,000 - 325 145 900 - 3,370 Hotel Rooms 127 242 121 - 506 - 996 Office Space (SF) 334,970 295,000 165,000 - 29,000 238,000 1,061,970 Retail Space (SF) 89,779 206,843 102,176 42,900 21,526 110,500 573,724 Institutional Space (SF) 116,000 125,648 16,500 347,000 17,000 900 623,048 Total Investment (in millions) $583.4 $727.3 $477.5 $433.5 $395.7 $304.2 $2,921.6 Source: CAP Additionally, $142 million in public capital has been invested Downtown. Central Atlanta Progress | atlantadowntown.com August 2013 - V.2 INVESTMENT & INCENTIVES Key Investments Since 2007 The World of Coca Cola Museum $97 Alexan 360 $105 Twelve Centennial $128 AmericasMart $131 Parker H. Petit Science Center $150 W Atlanta Downtown Hotel $168 $0 $20 $40 $60 $80 $100 $120 $140 $160 $180 Total Investment in Millions $97M $168M $128M Incentives The Atlanta community is committed to a thriving revitalized core. A myriad of incentives are available in Downtown that cannot be found elsewhere in the city. • Opportunity Zone Job Tax Credits: $3,500 tax credit for each net new job created. Total Assessed Value • Tax Exempt Bond Financing from Urban Residential Finance $656 Authority: for affordable housing developments with a mix of 118% market-rate units. increase • Eastside TAD: A $47.5M investment helped to raise assessed value of property in the TAD from $300 million in 2003 to $656 $300 million in 2010 and generated an additional $61.1M in tax increment. Millions of $ • Westside TAD: A $161.3M investment helped to raise assessed value of property in the TAD from $271 million in 1998 to $773 million in 2010 and generated an additional $105.9M in additional 2003 2010 tax increment. • Business Improvement Loan Fund/The Phoenix Fund: low interest $773 loans for capital and operational support for small and medium sized 185% businesses. increase • Atlanta Neighborhood Development Partnership Programs and Loan Funds: for predevelopment, construction and bridge land $271 acquisition to spur affordable mixed-income housing. Millions of $ • Historic Rehabilitation Incentives: tax abatement and tax credits to support the re-use and restoration of historic buildings. 1998 2010 Source: Invest Atlanta August 2013 - V.2 PEOPLE & PLACES WHERE ATLANTA LIVES AND WORKS. P i d e d R m d o o C n o l t a w i R r e d m g d R o d i i n R l t c ar R ri d B d ill R M 237 res 3 With 9,300 people per square mile, Downtownoo is Atlanta’s densest urban submarket.Lindber It also has the most jobs, M gh Dr Defoor Ferr welcoming 118,000 workers every day. They R median age of Downtown residents is 30.2, and family incomes in the d H 41 o 236 w e l 13 l area have grown almost 50 percent in the last decade. That’s not the only thing that’sd growing: Downtown’s neighbor- M R i e l l e r R t M d h hoods have increased by 18 percent in the last 10 years. c EMORY a a r i e e P t UNIVERSITY t R a o c B k l Downtown Population Sp ri C Downtownn l g if s t Rd o H Downtown & Adjacent Census Tracts n o Downtown Residents 23,202 R l Perry Rd 42 l d y w Downtown & Adjacent Neighborhoods o o d Downtown & Adjacent Census Tracts 82,057 r Rd D e o M PIEDMONT r ar n ietta d DRUID Downtown & Adjacent Neighborhoods 157,175 St o VIRGINIA R PARK M l i HILLS HIGHLAND l B NorthsideDr c tt r o ia c r S Students GEORGIA B y khead Hw TECH 278 Ban on Ave Georgia State University 32,000 St Ashby Ponce de Le 78 CENTER 8 North Ave HILL 10 Georgia Tech 21,000MADDOX ENGLISH 30308 OLD PARK AVENUE FOURTH WARD Piedmont Ave Piedmont y ve Simpson St w alb A Clark Atlanta University 4,000 k Dek P t m e do e e r 75 Fre t St Morehouse College 3,000 S tur e 85 ca e 30312 De tr h r King r c 30303 Luthe Jr D a rtin e Spelman College 2,170Ma P CABBAGETOWN 20 154 Memorial Dr Employment 20 F la t Glenw e Sh ood Av o Daytime Office Workers 118,000 a ls Aber A nathy Blvd v e Annual Attendance MECHANICSVILLE GRANT PARK Ashby Conventions 1.7WHITE Million Moreland Ave Moreland PARK Boulevard Sporting Events 4.8 Million Stewart Ave Stewart 154 Concerts & Shows 2.6 Million McDo noug 75 h Bl 23 J o Downtown Attractions 13 Million n e B s 85 b o o 42 u Lee St l FORT ro d e d R r R 3 d c n r Source: U.S.