GOLDEN BOY PROMOTIONS ANNOUNCES KEY STRATEGIC PARTNERSHIP WITH TECATE: INTERNATIONALLY RECOGNIZED BRAND TO SERVE AS MAIN SPONSOR FOR BI-MONTHLY BOXING SERIES ON ESTRELLA TV LOS ANGELES (January 8, 2015) – Golden Boy Promotions today announced a new partnership with Mexican beer powerhouse – Cerverza Tecate, BORN BOLD — to serve as the main sponsor on Golden Boy Promotions’ wildly popular bi-monthly boxing series featured on Estrella TV. “Tecate is a leading brand, widely recognized and loved by boxing fans; we are thrilled to have them as our main sponsor for our popular fight series on Estrella TV,” said Golden Boy Promotions Chairman and CEO Oscar De La Hoya. “We have a long history of working with Tecate and look forward to partnering with them once again as we feature the future stars of boxing on Estrellla TV.” The partnership with Tecate will begin with two previously announced stacked cards. On January 29 Tecate will launch its sponsorship at the LA FIGHT CLUB show featuring Julian “El Camaron” Ramirez taking on Christopher “S.D. Kid” Martin. A week later, Tecate will again sponsor the February 5 event at Fantasy Springs Resort Casino featuring the grand return of Randy “El Matador” Caballero taking on Mexico’s Ruben Garcia. About Golden Boy Promotions: Los Angeles-based Golden Boy Promotions was established in 2002 by 10-time world champion in six divisions Oscar De La Hoya, the first Hispanic to own a national boxing promotional company. Golden Boy Promotions is one of boxing’s most active and respected promoters, presenting shows in packed venues around the world and has worked with networks such as HBO, HBO Latino, Estrella TV, ESPN, TeleFutura, FOX Sports 1, FOX Deportes, Televisa and TV Azteca. The company has also promoted some of the top boxing events in the history of the sport including De La Hoya vs. Mayweather, Mayweather vs. Canelo and other notable pay-per-view fights featuring fan- favorites Bernard “The Alien” Hopkins, Juan Manuel “Dinamita” Marquez, Miguel Cotto, Marco “Baby Faced Assassin” Antonio Barrera, Erik “El Terrible” Morales and Sugar Shane Mosley. For more information please visit www.goldenboypromotions.com and follow us on Twitter @GoldenBoyBOxing and @Tecate and #BORNBOLD, visit us on Facebook www.facebook.com/GoldenBoyBoxing and https://www.facebook.com/tecate/ and on Instagram at @GoldenBoyBoxing..