2009 ANNUAL REPORT VISION The Mizzou Alumni Association shall be the pre-eminent resource for the University. MISSION STATEMENT The Mizzou Alumni Association proudly supports the best interests and traditions of Missouri's flagship university and its alumni worldwide. Lifelong relationships are the foundation of our support. These relationships are enhanced through advocacy, communication and volunteerism. 2 Front: Photo of the Columns and Jesse Hall by Notley Hawkins. www.notleyhawkins.com “The Association makes MU stronger by supporting the university programs and traditions that alumni value. Whether it's student scholarships, faculty research, athletics, your school or college, or traditions such as Homecoming, the Mizzou Alumni Association supports it all. Todd McCubbin Executive Director Mizzou Alumni Association his past year was record-setting for the University. Enrollment hit an all-time high at nearly 31,000, fundraisers bested the $1 billion mark, and more Tiger football T fans bought tickets than ever before. The Mizzou Alumni Association got in on the action, too, when we reached a record level of membership of 40,144 members in May. Although the number itself is impressive, what the association does with your membership dollars matters most. We surveyed alumni about what comes to mind when they think of the association, and a top response was “money” — as in, we ask for it regularly. I cringed the first time I heard that. But upon further reflection, I'm OK with it. The Association makes MU stronger by supporting the university programs and traditions that alumni value. Whether it's student scholarships, faculty research, athletics, your school or college, or traditions such as Homecoming, the Mizzou Alumni Association supports it all. We would not be able to provide this support without the precious donation of time and talent from more than 1,200 volunteers. Their efforts worldwide on behalf of MU represent thousands of hours of service to the University. We are also grateful for the leadership Craig Lalumandier, BS CoE '89, BS EE '89, has provided over the past year during his term as president. It was wonderful to share our accomplishments with him and his wife, Cheryl, BJ '90, as well as their sons, Jake and Luke. They are true Tigers! Since 1853, the Mizzou Alumni Association provided support to help shape the student experience while also preserving the great traditions of Missouri's flagship university. As we begin our 157th year, we look forward to breaking even more records with your help. Your membership helps us achieve our goals of supporting Mizzou, connecting alumni to their alma mater and preserving the great Mizzou traditions we all love. Go Mizzou! Todd A. McCubbin, M Ed '95 4 4 2008 – 2009 GOVERNING BOARD Craig M. Lalumandier, BS CoE '89, BS EE '89, president ** Jacqueline McEntire Clark, BA '84, president elect** Randy Wright, BGS '87, MA '02, vice president** Pamela Coldren Oberdiek, Bus. '84, treasurer** Titus J. Blackmon, BS Ed '87, M Ed '88, immediate past president** Karyn Harrington, BJ '01, chair, membership and marketing committee** Chris Stevens, BA '91, chair, schools and colleges committee** Ben Terrill, BJ '96, chair, communications committee** Jon Lawrence, BA '98, chair, diversity committee** Greg Bailey, BS BA '96, chair, finance committee** Jim Gwinner, BA '90, chair, mizzou legislative network committee** Jim H. Yemm, BS BA '86, BS BA '86, chair, rules committee** Miranda Leppin, BS Ag '09, student representative* Kellie Bray, BS '98, at large representative* Christina M. Hammers, BJ '90, MPA '96, JD '03, at large representative** Tracey Mershon, BJ '85, at large representative** Ronald Lankford, M Ed '73, EdSp '76, EdD '79, at large representative* Larry Fuller, BS Ed '71, in-state representative** Lesa McCartney, BSN '77, MS '97, in-state representative* Larry Burton, BA '66, out-of-state representative** Sherri Elaine Gallick, BS Ed '82, out-of-state representative** Chern Yeh Kwok, BJ '00, international representative* * Annual Member ** Life Member ▲ Executive director, Todd McCubbin, addresses graduating seniors as they await their walk back through the Columns at Tiger Prowl. 5 STAFF Todd McCubbin, M Ed '95, executive director** Tiffany Abbott, coordinator, alumni activities* Charlotte Burkett, senior data specialist, membership* Barb Calvin, senior program assistant, alumni relations* Ann Carter, receptionist and program assistant, administration* Linda Crane, executive staff assistant* M. Dianne Drainer, BA '77, MS '79, advocacy director* Cindy Frazier, BS Ed '91, MBA '07, associate executive director** Kali Geiger, BA '01, coordinator, student programs** Jennie Graves, program assistant, constituent relations Carin Huffman Grinch, BA '00, assistant director, alumni relations** Carrie Lanham, BS HE '76, senior director, constituent relations* Abby Larson, coordinator, membership and marketing* Jayson Meyer, director, alumni relations* Ashley Moore, BA '06, coordinator, alumni relations* Carmen Rowe, program assistant, student programs and athletic events* Christy Pourney, BA '04, program assistant, membership and marketing* David Roloff, BES '78, MA '85, director, membership and marketing** Carol Segarini, administrative assistant, fiscal* Stephanie Webster, BFA '06, program assistant, alumni relations* * Annual Member ** Life Member 6 ▲ Truman entertains the crowds with his bull-riding skills before an NCAA tournament Elite Eight spirit rally in Phoenix. 7 ▲ Seniors check in at Senior Sendoff before their departure from Mizzou. A record number of graduates attended the event in May. 8 MEMBERSHIP AND MARKETING Served a peak of 40,144 members, a 12 percent increase from the previous year. This increase is the largest peak in MAA history and nearly doubles our previous record from 2005 Recruited 10,302 new association members, an increase of 26.1 percent from the previous year, and the highest recruitment percentage to date Recruited 3,878 recent graduate members, contributing to an increase of 86.5 percent from the previous year Transitioned to a new Web site, which allows better navigation and easier access to membership, programs, groups and more Concluded the fiscal year sustaining 38,685 members, a 7.73 percentage increase and our largest year-end membership number to date Reached out to 62,000 alumni for our fall calling campaign, which generated 1,726 new members Generated 326 bricks and $126,337 through the third and fourth installments of the Mizzou Legacy Walk; the program has raised more than $490,000, with proceeds benefitting student scholarships 9 ALUMNI NETWORK Held 1,311 events with total attendance of 146,146 Gathered 15,000 alumni and friends at the MU/Illinois pre- game tailgate, presented by Bud Light Engaged 147 volunteers at “Gear up for Mizzou,” Leaders Weekend 2008, and a capacity crowd of 333 volunteers and alumni at the Leadership Awards Banquet Engaged 1,300 alumni through the Mizzou Legislative Network, encouraging them to contact their legislators to support issues that affect the university Hosted pre-game rallies in Boise and Phoenix during the NCAA Tournament, cheering Men's Basketball to their first Elite Eight appearance since 2002 Hosted 24 tours and entertained 160 travelers through the Tourin' Tigers program; these tours included cruising the Panama Canal and Greek Isles, climbing the Andes, and visiting South Africa, to name a few Attracted 179, 218 unique visitors to www.mizzou.com, the Mizzou Alumni Association's Web site, creating 313,134 visits and generating 903,230 page views 10 ▲ Leadership Mizzou – Class of 2008 11 12 ENGAGEMENT Sent 3,649,868 e-mails and mailed 197,734 pieces to alumni, providing information about membership, alumni activities and events, programs and promotions. Distributed MIZZOU magazine quarterly to 179,519 households Sent @MIZZOU, the university's monthly electronic newsletter, to all alumni with registered e-mail addresses, an average circulation of 84,868 Distributed StripesOnline, a bi-monthly leadership publication, to 950 volunteer leaders who are association members Sent Share the Pride, MAA's quarterly member e-newsletter, to 25,531 members of the association with valid e-mail addresses Collected 4,262 units of blood during the Mizzou Homecoming Blood Drive, helping 14,724 patients in need, according to the American Red Cross Collected 19,432 pounds of food for Tigers Taming Hunger, in support of the Central Missouri Food Bank, during Mizzou Homecoming Attracted an estimated attendance of 30,000 Mizzou alumni, family and friends to the Mizzou Homecoming Parade, presented by CenturyTel Prevailed over KU, for the second year in a row, at the Harvesters 2008 MU – KU Border Showdown contest, providing 76,487 meals (through monetary and canned food donations) to families in need in Kansas City 13 STUDENT SCHOLARSHIPS AND PROGRAMS Awarded $262,500 in scholarships to 221 incoming and current students; MAA has awarded more than $1 million in the past five years Served a peak 5,548 students as members of True Tigers, an increase of 18.29 percent from the previous year Engaged 300 student members and alumni at the True Tiger Networking dinner during Leaders Weekend Attracted 250 True Tigers for the annual Restaurant Prowl, with 12 restaurants participating in the event. Alumni Association Student Board raised $1,251 for the Central Missouri Food Bank through the event Organized the Second Annual Bus Entsminger Golf Classic with 72 golfers participating; the event raised