Saxony is the “Official Cultural Destination of ITB Berlin NOW 2021” This year, there will be a world premiere in Saxony: the state will be the “Official Cultural Destination of ITB Berlin NOW 2021” and thus the first federal state in the more than 30-year history of the world’s biggest tourism trade fair to be given this exclusive position. This new concept of a cultural partnership is tailor-made for Saxony. The fair also offers a special opportunity to spotlight Saxony as an outstanding destination for culture lovers and city trips, combined with unmistakeable experiences of nature. Under the slogan “SAXONY – FEEL THE ART BEAT”, Tourismus Marketing Gesellschaft Sachsen and 27 partners from every one of Saxony’s travel regions will be joining forces from 9 to 12 March 2021 to entice guests to the showroom, Culture Café and Press Café. Information for trade visitors and journalists Events in the showroom: Every day, our product managers and market development managers will be welcoming you to webinars and product presentations, with opportunities to exchange ideas afterwards. There are also plans for films, interviews and slide shows of Saxon highlights. What is more, you are already invited to take a virtual trip to Saxony today, in multiple languages. We will be publishing the programme of events well in advance on our Brand Card. Our topics: • Active – hiking and cycling / MTB, long-distance hiking trails, certified trails, • Culture – palaces, castles and gardens, the topic of high culture, music and architecture, Chemnitz as the European Capital of Culture 2025, cities • Family holidays in Saxony • Accessible travel in Saxony Opening times: 9 to 12 March 2021, from 8 a.m. to 8 p.m. every day The Culture Café: Unsurpassable cultural delights. Our digital Culture Café is an important meeting point for interviews, videos, music and virtual tours. We will be publishing the programme of events well in advance on our Brand Card. Opening times: 9 to 12 March 2021, from 10 a.m. to 6 p.m. every day The Press Café: Here, journalists are warmly invited to come and talk to us – at individual meetings, in interviews and discussion groups, or at presentations. This is also where you will find out about the latest press material. These following people are available for press enquiries: • Ines Nebelung – Tourismus Marketing Gesellschaft Sachsen • Karla Kallauch and Christoph Münch – Dresden Marketing Gesellschaft • Andreas Schmidt – Leipzig Tourismus und Marketing Gesellschaft • Caroline Langer – Chemnitzer Wirtschaftsförder- und Entwicklungsgesellschaft • TBA – Tourismus Region Zwickauer Land/Zeitsprungland • Bärbel Borchert and Dirk Heinze – Tourismusverband Vogtland e.V. Opening times: 9 to 12 March 2021, from 10 a.m. to 6 p.m. every day Save the date: 9 March 2021, 11–11.30 a.m., press conference on Saxony as the "Official Cultural Destination of ITB 2021” with a preview of noteworthy events. Participants will include the Saxon State Minister for Culture and Tourism, Barbara Klepsch, and the Managing Director of Tourismus Marketing Gesellschaft Sachsen, Veronika Hiebl. Accreditations are already being granted here: https://www.itb- berlin.de/Presse/Akkreditierung/ Background: the world's leading travel trade fair will be taking place in a purely digital form as ITB Berlin NOW 2021, offering the industry a central online platform for networking, business and content from 9 to 12 March 2021. ITB Berlin NOW 2021 and the accompanying ITB Berlin NOW Congress are aimed exclusively at trade attendees. Tickets can be booked here: https://www.itb.com/ITBBerlinNOW/Tickets/ .