Published by National Vocational and Technical Training Commission Government of Pakistan Headquarter Plot 38, Kirthar Road, Sector H-9/4, Islamabad, Pakistan www.navttc.org Author Amreena Naz, Instructor, TEVTA Punjab) Responsible Director General Skills Standard and Curricula, National Vocational and Technical Training Commission National Deputy Head, TVET Reform Support Programme, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH Layout & design SAP Communications Photo Credits TVET Reform Support Programme URL links Responsibility for the content of external websites linked in this publication always lies with their respective publishers. TVET Reform Support Programme expressly dissociates itself from such content. This document has been produced with the technical assistance of the TVET Reform Support Programme, which is funded by the European Union, the Embassy of the Kingdom of the Netherlands, the Federal Republic of Germany and the Royal Norwegian Embassy and has been commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ). The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in close collaboration with the National Vocational and Technical Training Commission (NAVTTC) as well as provincial Technical Education and Vocational Training Authorities (TEVTAs), Punjab Vocational Training Council (PVTC), Qualification Awarding Bodies (QABs)s and private sector organizations. Document Version July, 2013 Islamabad, Pakistan Foreword The National Vocational & Technical Training Commission (NAVTTC) developed a National Skills Strategy (NSS) after extensive research and consultation with experts and stakeholders including policy makers and representatives from Industry, Academia and the Provincial Government departments dealing with technical and vocational training. The strategy aims at establishing a regime that facilitates competency-based and demand- driven training and assessment. NAVTTC has developed competency-based training programs with the technical support of TVET Reform Support Programme (TVET-RSP), which is funded by the European Union, the Kingdom of the Netherlands, the Federal Republic of Germany and the Royal Norwegian Embassy. The Programme has been commissioned by the German Federal Ministry for Economic Cooperation and Development (BMZ) and is being implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH in close collaboration with NAVTTC. These vocational training programs have been approved by the National Curriculum Review Committee (having representation from all over the country from TEVTAs and industry) for implementation in Public and Private Training institutions. The purpose of developing competency-based training programs is to equip the learners with modern skills and knowledge for each of the trades to meet the requirements of local as well as international markets. These training programs include competency standards, qualification, curriculum, assessment material and teaching & learning material that will aid in implementation of competency-based and demand driven training in the country. This Teaching and Learning Material is part of the competency based training program exclusively developed to support the implementation of CBT curricula. This Material is intended for the use of learners undertaking training in National Vocational Certificate Level-3 in Information Technology (Computer Graphics – Print) under the guidance of experts and appropriate trainers. This Teaching and learning material has been designed in consultation with industry, academia and researchers to ensure that the material is relevant and current. On behalf of the Federal Government/NAVTTC, I wish to express my sincere appreciation and gratitude to all subject matter experts, industry representatives and TVET-RSP experts who have diligently contributed in producing this valuable Teaching and Learning Material. Executive Director National Vocational & Technical Training Commission (NAVTTC) Introduction Computer Graphics Print is an area in Information Technology that helps in producing colorful cards, advertisements, logos, illustrations, charts, banners and other printable items. A Computer Graphic Designer can be employed in government and non-government organizations dealing with printing especially the print media. The National Vocational & Technical Training Commission (NAVTTC) has developed a national qualification entitled, “National Vocational Certificate Level-3 in Information Technology (Computer Graphics - Print)”. Relevant industry and employers were consulted in the design and validation processes in order to come up with a national qualification that fulfills the requirements of the sector in general and the occupation in particular. This Teaching and Learning Material (TLM) is developed based on competency standards and curriculum of the Computer Graphics (Print) national qualification. It carries a learning volume of 80 credits and includes eight learning modules which are as under: Module 1: Familiarization with Terminologies & Tools Module 2: Develop Design Concepts Module 3: Analyse Cost Effective Solution Module 4: Editing of Photos and Development of Graphics Module 5: Prepare Pre-Press Job Module 6: Perform Software/ Hardware Maintenance Module 7: Communicate with Others Module 8: Duties and rights at the workplace This TLM provides support for more effective training and productive learning. Each of the learning modules contains learning outcomes and information regarding learning elements in the form of knowledge, skills and attitudes. At the end of every learning module are Frequently Asked Questions (FAQs) and Test Yourself which will help learners in self-assessment before proceeding to modular or final assessment. Table of Contents Module Learning Unit Title Page Familiarization with Terminologies and Tools 1 1 Elements of Design 3 2 Principles of Design 9 3 Understanding the Concept of Perspective 19 4 Color Theory and meaning of Colors in a Design 24 1 5 Typography 29 6 Study Tools and Software for Graphics and Artwork Creation 36 Summary of Module 58 Frequently Asked Questions (FAQs) 59 Test Yourself 61 Answer Key 64 Develop Design Concept 65 1 Identify Unique Selling Point (USP) of Product/Service 67 2 Define Particular Branding Guidelines and Themes 72 3 Visualize the Layout of the Concept following Brand Guidelines 79 2 Summary of Module 88 Frequently Asked Questions (FAQs) 89 Test Yourself 90 Answer Key 92 Analyze Cost Effective Solution 93 1 Determine Suitable Size of the Document 95 2 Determine the number of pages and Colors for Printing 108 3 Understand the Usage of Appropriate Printing Material and Texture 113 3 Summary of Module 118 Frequently Asked Questions (FAQs) 119 Test Yourself 120 Answer Key 122 Photo Editing and Graphic Development 123 1 Photo Editing and Scanning 125 2 Create Layout 153 4 Summary of Module 167 Frequently Asked Questions (FAQs) 168 Test Yourself 169 Answer Key 171 Preparing Pre-Press Job 173 1 Setting Bleed, Margins, Gutter and Slug for Cropping (Printing) 175 2 Apply Cropping and Registration Marks 183 3 Apply USP Guidance 186 5 4 Prepare and Publish Artwork 188 Summary of Module 193 Frequently Asked Questions (FAQs) 194 Test Yourself 195 Answer Key 196 Perform Software and Hardware Maintenance 197 1 Install Graphics Software 199 2 Install/ Uninstall Operating System 216 3 Install/ Configure Drivers, Input/ Output Devices 225 6 4 Connect Devices to Ports Using appropriate Cables 233 Summary of Module 241 Frequently Asked Questions (FAQs) 242 Test Yourself 243 Answer Key 245 Communicating with Others 247 1 Understanding the concept of perspective 249 2 Communicating with Seniors, Peers and Subordinates 256 7 Summary of Module 260 Frequently Asked Questions (FAQs) 261 Test Yourself 262 Answer Key 264 Duties and Rights at a Workplace 265 1 Ethics and Professional Conduct 267 2 Planning of the Business Process Activities 271 3 Awareness to Rights 276 8 4 Understanding of Copyrights and Piracy 278 Summary of Module 280 Frequently Asked Questions (FAQs) 281 Test Yourself 282 Answer Key 284 Module 1: Familiarization with Terminologies and Tools Module 1: Familiarization with Terminologies and Tools Learning Outcomes After completion of this learning module, you will be able to: Describe the elements of design Understand the principles of design Understand the concept of perspective Explain the color theory, and its relevance in design Describe typography Demonstrate the usage of tools in graphics software starting with Adobe Photoshop, Adobe Illustrator, In Design, and Corel draw. Teaching and Learning Material: Information Technology (Computer Graphics – Print) | 1 Module 1: Familiarization with Terminologies and Tools 2 | Teaching and Learning Material: Information Technology (Computer Graphics – Print) Module 1: Familiarization with Terminologies and Tools Learning Unit 1: Elements of Design Overview In this leaning unit, you will learn the use of basic elements of design. Design elements are the building blocks used to create work of art. After the completion of this unit, you will be able to describe the significance of dot, line, color, texture, shape, size, value of tone, positive and negative space etc. 1. Dot/ Point Dot/ Point is the smallest and the most basic element of design. These can be used in different sizes, values, colors, alone or in groups making lines or shapes in the design. Dots can be used to develop a pattern as if these are placed