Healthy Start EPIC Center Branding and Style Guide Last Updated May, 2015 TABLE OF CONTENTS Healthy Start EPIC Center Branding and Style Guide 2 HS EPIC CENTER BRANDING GUIDE USAGE Welcome to the Healthy Start EPIC Center Branding and Style Guide (Guide). This Guide will provide standards to maintain consistency when producing any Healthy Start (HS) materials. These standards will give a connected and unified feel to the Healthy Start EPIC Center identity through a common understanding of the defined look and personality. This HS style section is a set of standards for the writing and design of doc- uments and establishes and enforces definitions and style to improve communication.If you are interested in branding or co-branding any documents, please contact the style guide administrator. HOW TO USE THIS GUIDE • This Guide has a style guide administrator, Buffi Dudley, Senior Graphic Designer. Ms. Dudley will oversee all design elements to promote consistency. • Contact information: [email protected], 603-573-3329 • Copies of this Guide will be distributed to Healthy Start Funders, Grantees and JSI staff and consultants, and posted to http://healthystartepic.org/ • The Guide will be updated regularly, and will include a “date last updated” on each version. Healthy Start EPIC Center Branding and Style Guide 3 HS LOGOS & TAGLINES HS TAGLINES Our full logos, below, use the EPIC tagline: Supporting communities to give every child a Healthy Start. This should be used whenever possible on documents. The overall Healthy Start National Program tagline is: Building Program Capacity, Strengthening Local Health Systems, Mobilizing Communities. This is used on longer documents such as the Fact sheet Brochure, where it can be added separate of the logo. HS LOGOS GENERAL USAGE Logos should be used only in the colors and size ratios provided, logos can be resized to fit HS documents, but must be proportional and not distorted in any way. HS PRIMARY LOGO WITH TAGLINE HS QI & CoINN LOGO WITH TAGLINE The primary logo, which includes the program name The blue logo is only to be used for Engaging and and tagline, should be used whenever possible. In the Expanding Healthy Start Grantee Leadership and QI interest of ensuring readability, the primary Healthy Institute (the Institute) and CoIIN documents. Again, Start EPIC logo should be used at a minimum height this logo should be used at a minimum height of 1.5 of 1.5 inches for readability. inches for readability. HS COLLECTIVE IMPACT LOGOS WITH TAGLINES The green purple logos are only to be used for Collective Impact Projects. The logo should be used at a minimum height of 1.5 inches for readability. The others can be used at 1” or any size without the text Partner for Supporting communities to Collective give every child a Healthy Start. Impact Healthy Start EPIC Center Branding and Style Guide 4 HS SECONDARY LOGOS When adequate space is not available for the primary logo, use of secondary logos is appropriate. The second- ary logo can also be used in addition to the primary on longer documents. If it is used as an accent logo, it may be scaled down to any size necessary. Use the secondary logo with the EPIC letters when possible. If the letters are not readable in a smaller version, use the plain butterfly logo. The black and white logos are to be used only in instances when use of colored logos is not possible. Collective Impact Only HS CO-BRANDING HS logo should always be the same size or bigger than the largest co-branded logo. Healthy Start EPIC Center Branding and Style Guide 5 HS FONTS GENERAL REPORTS AND OTHER PRINTED DOCUMENTS HEADING Franklin Gothic Medium: 14pt or Higher ALL CAPS or Title Case. No italics and no underlining. Title case is Capitalizing nouns, pronouns, adjec- tives, verbs, adverbs, and subordinate conjunctions and keeping lowercase articles (a, an, the), coordinating conjunctions, and prepositions. Lowercase the “to” in an infinitive (I Want to Explain Something). If you are not sure, Use Full Caps or this handy online tool: http://titlecapitalization.com/ (use Chicago Manual of style check box) Headings should be used in one of the HS colors if the document is being shared online or printed in color. Do not use the aqua for text as it is too light (see following page for colors). A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? @ # & = + - . , : ; SUB-HEADING Franklin Gothic Book: at least two points smaller than heading and at least 1 point larger than body text. All Caps or Title Case (see above). Sub-heading should be used in one of the HS colors if the document is being shared online or printed in color. It should coordinate with or be the same color as the heading. Again, do not use the HS Aqua color (see page 7), it is too light for text. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? @ # & = + - . , : ; BODY Baskerville Old Face: Must be at least 11-12pt for printed materials. Leading 14-16 points in design pro- grams, line spacing 1.15-2pts in Word. Sentence case only. Please do not underline or use all caps. Bold may be used for emphasis, Italics may be used for publications, etc. The number 5 looks tilted and can be fixed in most design programs. If you run into a problem, contact the design team or use Franklin Gothic Gook for numbers. A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? @ # & = + - . , : ; OTHER USAGE The above are the ONLY fonts to be used. Sizes may be larger for posters, banners, signs, and any other collateral materials needed for the project. If a document will be shared mainly online, the body text may be changed to Franklin Gothic Book instead of Baskerville Old Face. When using white text on a colored background, it is best to go with Franklin medium or gothic. Never use white text on a colored background with a point size under 12pt in a printed publication or under 26pt in a presentation. Healthy Start EPIC Center Branding and Style Guide 6 HS COLOR PALETTES HS RED CMYK 2/99/95/0 RGB 232/36/42 WEB SAFE E8232A HS ORANGE CMYK 1/75/98/0 RGB 239/101/38 WEB SAFE EE6425 HS GREEN CMYK 82/7/96/0 RGB 19/166/78 WEB SAFE 12A64E HS AQUA CMYK 70/14/0/0/ RGB 36/171/226 WEB SAFE 24ABE2 HS BLUE CMYK 95/75/98/0/ RGB 23/85/165 WEB SAFE 1755A4 HS PURPLE CMYK 73/98/2/0 RGB 105/48/142 WEB SAFE 692F8E Colors are meant to be used at 100% shading . Exceptions can be made in shading tables that will have text in them. Healthy Start EPIC Center Branding and Style Guide 7 HS REQUIRED DOCUMENT LANGUAGE REQUIRED DISCLOSURE Include on all Healthy Start EPIC Center branded materials Place the following disclosure in its entirety at the bottom of last page of document. The Healthy Start EPIC Center is operated by JSI, a public health management consulting and research orga- nization dedicated to improving the health of individuals and communities throughout the world. This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS), Maternal and Child Health Bureau under grant number UF5MC268450103 in the amount of $2,077,544. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government. Note: Grant amount will change, this is through May 31, 2015. Healthy Start EPIC Center Branding and Style Guide 8 MATERIALS & TEMPLATES AVAILABLE Fact Sheet Brochure HS Infographic in English and Spanish HS EPIC EPIC Services HEALTHYIn Communities START with the WORKS Greatest ...Need Give your baby a HEALTHY START Healthy Start works to improve maternal and perinatal Many things contribute to a healthy and safe pregnancy. If you are pregnant or planning a family, Healthy Start can help you get the information and services health in communities with the greatest need. Healthy Healthy Start you need to have a healthy baby, raise a healthy family, and keep yourself healthy Start communities have h infant mortality rates at least and strong. 1.5 times the national average, and high rates of low W Regular medical care prevents problems and keeps mothers and babies well. birth weight, preterm birth, and maternal mortality. Healthy Start can help you sign up for health insurance and find a doctor for you Empowering Families, Strengthening Local Health and your baby. Healthy Start communities are among the nation’s The Healthy Start EPIC Center provides assistance to support Healthy Start (HS) grantees in achieving program poorest with many young families struggling to meet Systems, Mobilizing Communities… goals.