FLORIDA PENSACOLA FACILITIES: Ch. 38. Authorized Eff. Rad. Pow.: Visual 200 kw, Aural 107 kw. (Escambia County) Operating Pow.: Visual 200 kw, Aural 107 kw. Transmitter: RCA. Antenna Make: RCA. Height: Above average terrain 460 ft.; Above ground 492 ft. WEAR -TV OPERATION: Began May 31, 1953. Hours, 10 a.m.-midnight. LICENSEE: Gulfport Bcstg. Corp. Address: P. O. Box 431. Phone: Glendale 5-7311. AFFILIATIONS: Tv Network, ABC. Station, Am, WSUN. Ch. 3. Authorized Eff. Rad. FACILITIES: Pow.: Visual 55 kw, Aural 33.1 kw. REPRESENTATIVES: Sales, Venard, Rintoul & McConnell Inc.; James S. Ayers Pow.: Visual kw, Operating 55 Aural 33.1 kw. Transmitter: RCA. Antenna (Southeast); Washington Attorney, Loucks, Zias, Young & Jansky; Consulting Make: RCA. Height: Above average terrain 580 ft.; Above ground 613 ft. Engineer, James C. McNary. EQUIPPED TO COLORCAST network programs. PRINCIPAL OFFICERS: Mayor Samuel G. Johnson and City Manager Ross E. OPERATION: Began Jan. 14, 1954. Hours, 7 a.m. I a.m. Windom. AFFILIATIONS: Tv Networks, ABC, CBS. Station, Am, WEAR. EXECUTIVES: REPRESENTATIVES: Sales, George P. Hollingbery Co.; Washington Attorney, Welch, Fred P. Shawn, gen. mgr. Mott & Morgan; Consulting Engineer, Commercial Radio Equipment Co. Louis J. Link, ch. engr. Berney PRINCIPAL STOCKHOLDERS: Charles W. Smith, 51%; Mel Wheeler, 25%; A. L. Kobres, sls. dir. Jean Miller, prom. mgr. Charles D. Bishop, pgm. dir. Clifton Johnson, 12%; F. M. Turner Jr., 12%. Mr. Wheeler is also general manager of WJDM (TV) Panama City, Fla. RATE INFORMATION: Class A one hour (live) $400, (film) $400; minute spot EXECUTIVES: (live) $80, (film) $80; ID $40. ID Length 10 sec. Specifications 2x2 and Mel Wheeler, pres., gen. mgr. & Jim Smith, ch. engr. telop. Full' and share screen. Frequency discounts from 5% for 26 times up film buy. Betty Hayter, prom. mgr. to 35% for 260 times. Rate Card No. 3. Milt deReyna, asst. gen. mgr., Gene Sudduth, news ed. natl. sls. mgr. & pgm. dir. RATE INFORMATION: Class A one hour (live) $360, (film) $300; minute spot TALLAHASSEE (live) $67.50, (film) $60; ID $30. ID Length 8 sec. Full and share screen. (Leon County) Frequency discounts from 5% for 26 times up to 35% for 312 times. Rate Card No.3. WCTV (TV) (THOMASVILLE, GA.) WPFA-TVf LICENSEE: John H. Phipps. Address: P. O. Box 3166, Tallahassee. Phone: 3-3666 (Tallahassee). (For full listing see Thomasville, Ga.) LICENSEE: Charles W. Lamar Jr. Address: P. O. Box 27. Phone: Hemlock 3-1141. FACILITIES: Ch. 15. Authorized Eff. Rad. Pow.: Visual 20.4 kw, Aural 11 kw. Trans- mitter: GE. Antenna Make: GE. Height: Above average terrain 370 ft.; Above ground 353 ft. TAMPA OPERATION: Began Oct. 9, 1953. (Hillsborough County) AFFILIATION: Station, Am, WPFA. REPRESENTATIVES: Washington Attorney, McKenna & Wilkinson; Consulting Engi- WFLA-TV neer, Gautney & Jones. LICENSEE: The Tribune PRINCIPAL STOCKHOLDERS: Charles W. Lamar Jr. is licensee. Mr. Lamar also Co. Postal Zone: I. Address: P. O. Box 1410. Phone: owns 46.2% of KTAG-TV Lake Charles, La. 2-0131. EXECUTIVES: FACILITIES: Ch. 8. Authorized Eff. Rad. Pow.: Visual 302 kw, Aural 209 kw. Operat- Charles W. Lamar Jr., ch. own. ing Pow.: Visual 302 kw, Aural 209 kw. Transmitter: RCA. Antenna Make: tWPFA-TV has suspended operation but has not returned its CP. RCA. Height: Above average terrain 1,040 ft.; Above ground 1,055 ft. EQUIPPED TO COLORCAST network programs, local films, local slides. ST. PETERSBURG OPERATION: Began Feb. 14, 1955. Hours, 6:45 a.m.-I a.m. AFFILIATIONS: Tv Network, NBC. (Pinellas County) Stations, Am, WFLA. Fm, WFLA-FM. REPRESENTATIVES: Sales, Blair -Tv; Washington Attorney, Segal, Smith & Hennessey; WSUN-TV Consulting Engineer, Page, Creutz, Steel & Waldschmitt. PRINCIPAL STOCKHOLDERS: Owned principally by members of the David Tennant LICENSEE: City of St. Petersburg. Postal Zone: 1. Address: Municipal Pier. Bryan family, which also is majority owner of Richmond (Va.) Times -Dispatch Phone: 5-4121. and News -Leader (WRNL-AM-FM). - - , piF .TELEVIS.f M6041 In the great Tampa Bay Suncoast area WSUN-TV PIONEER SINGLE STATION DOMINANCE FOR 21 MONTHS SOLIDLY ENTRENCHED IN A $770,000,000 MARKET 100% COVERAGE 100% ALL CHANNEL AREA* ABC ON THE FLORIDA SUNCOAST WSUN-TV the HI-FI Station ST. PETERSBURG -TAMPA, FLORIDA *ARB-Pulse Represented Nationally By Venord, Rintoul & McConnell Page 82 x'19.56-57 TELEC \STING Yearbook-Marketbook BROADCASTING TELECASTING .