N&R Northern Ireland Radio and Audio charts August 2010 Figure 3.1 Northern Ireland community radio awards Community station Location On-air date Aldergrove and Antrim FM Aldergrove and Antrim 05/03/2008 Ballykinler FM Ballykinler, County Down 05/03/2008 Shine FM Banbridge County Down 02/06/2007 XLFM Bangor Blast 106 Belfast 01/07/2009 Féile FM Belfast 12/09/2007 Raidió Fáilte Belfast 15/09/2006 Drive 105 FM Derry / Londonderry 27/06/2009 Down FM Downpatrick, County Down 30/03/2006 Holywood FM Holywood, County Down 05/03/2008 BFBS Lisburn Lisburn, County Antrim 08/05/2006 Lisburn City Radio Lisburn, County Antrim Iúr FM Newry & Mourne 10/10/2007 Source: Ofcom, July 2010 2 Figure 3.2 BBC investment in national/local radio programming 2009/10, per head of population Change on + £0.05 + £0.07 + £0.05 + £0.13 + £0.10 previous year: £14 £12 £10 £8 spend £6 £11.12 £11.21 £4 £7.82 £2 £3.85 £0 £2.82 UK nations N Ireland Scotland Wales England average per head (£ per head capita) BBC programme programme BBC Source: Ofcom / BBC Annual report 2009/10 3 Figure 3.3 Commercial radio revenue per head 2009 Change on - £0.90 - £1.01 - £0.64 - £0.63 - £0.94 previous year: £10 £8 £6 £4 £7.62 £7.84 £2 £6.68 £5.49 £6.60 £0 UK local N Ireland Scotland Wales England commercial revenues Commercial radio radio revenue Commercial per head (£ per capita) Source: Ofcom/NBR returns 2009 Note: Chart shows net broadcasting revenues as based on returns received by Ofcom for the year 2009. The UK total shows the average for local commercial radio across the four nations and therefore excludes revenues for the UK-wide commercial stations: Classic FM, talkSPORT, and Absolute 4 Figure 3.4 Availability of DAB stations, by area BBC network / local & nations 60 National commercial 12 50 Local commercial 12 13 9 12 12 40 9 9 12 9 13 12 9 12 30 12 12 9 9 12 20 9 41 9 9 9 34 13 29 27 9 31 10 18 19 3 17 14 13 16 6 9 0 Northern Scotland Wales Central East East London North East North South West West Yorkshire Ireland Southern England Midlands West West England Midlands England Source: Ofcom, June 2010 Note: This chart shows the maximum number of stations available in each area; local variations along with reception issues mean that listeners may not be able to access all of these 5 Figure 3.5 Average weekly reach and listening hours – year to Q1 2010 Northern England Wales Scotland UK TOTAL Ireland Average weekly 22.0 hours 21.9 hours 22.7 hours 21.0 hours 21.9 hours listening Reach 89.6% 90.1% 90.5% 87.3% 89.9% Source: RAJAR, All adults (15+), Apr ‘09-Mar ‘10 & Apr ’08-Mar ‘09 6 Figure 3.6 Share of listening hours, by nation– year to Q1 2010 (Audience share for BBC and commercial stations, local /national) Audience share for BBC and commercial stations, local/national 100% Other 8% 2% 3% 2% 2% 25% 31% 32% 80% 41% Local 37% Commercial 11% 60% 11% 11% National 12% 7% 9% 13% 9% Commercial 8% 40% 23% BBC Local/National 47% 49% 46% 20% 37% BBC Network 25% 0% N Ireland England Scotland Wales UK Source: RAJAR, All adults (15+), Apr ‘09-Mar ‘10 & Apr ’08-Mar ‘09 7 Figure 3.7 Weekly reach for National BBC services in Northern Ireland, Scotland and Wales and local BBC radio in England, Q1 2010 Change on previous year (percentage points) week - 1.5 + 0.9 + 0.5 - 2.4 - 1.8 - 0.5 40% 30% 20% 36% 22% 21% 10% 19% 17% 6% 0% BBC Radio BBC Local BBC Radio BBC Radio BBC Radio BBC Radio Ulster / Foyle Radio in Scotland Wales / Cymru Wales Cymru % % per reached of adult population England Source: Rajar Q1 2010 Note: Average weekly reach of adult population Q1 2010 8 Figure 3.8 Ownership of DAB digital radios in the Nations Figure above bar shows % point change in DAB sets in Percentage of respondents household from Q1 2009 -2 +2 -4 +9 +4 +7 -7 100% 19 19 19 17 20 80% 26 3+ 28 26 28 2 60% 1 None 40% 76 76 77 77 76 68 59 58 62 20% 0% UK N Ireland England Scotland Wales NI Urban NI Rural Belfast Rest of NI Metropolitan Area Total owning DAB 38% 22% 39% 36% 29% 22% 22% 21% 23% Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 653 Northern Ireland, 4476 England, 1034 Scotland, 854 Wales, 415 Northern Ireland urban, 238 Northern Ireland rural, 295 Belfast Metropolitan area, 358 Rest of NI) QP9. How many DAB sets do you have in your household? Note: Remaining percentages are Don’t know responses 9 Figure 3.9 Likelihood of purchasing a DAB radio within the next year Figure above bar shows % point change in likely to Percentage of respondents purchase from Q1 2009 +1 +9 +3 -1 -9 +11 +3 100% 11 7 8 13 20 19 28 28 80% 40 Don't know 60% 70 67 69 70 64 66 Unlikely 55 55 40% 45 20% Likely 22 25 17 20 17 15 15 15 17 0% UK N Ireland England Scotland Wales NI Urban NI Rural Belfast Rest of NI Metropolitan Area Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio and do not have a DAB set (n= 4445 UK, 500 Northern Ireland, 2690 England, 661 Scotland, 594 Wales, 316 Northern Ireland urban, 184 Northern Ireland rural, 226 Belfast Metropolitan area, 274 Rest of NI) QP12: How likely is it that your household will get a DAB radio in the next 12 months? 10 Figure 3.10 Use of either an MP3 player or an iPod Use of either an MP3 player or an iPod (% adults) 50% 42% 40% 37% 36% 37% 32% 33% 33% 30% 26% 27% 20% 10% 0% UK Northern Scotland England Wales Urban NI Rural NI Belfast Rest of NI Ireland Metro area Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 761 Northern Ireland, 5709 England, 1468 Scotland, 1075 Wales, 501 Northern Ireland urban, 260 Northern Ireland rural, 349 Belfast Metropolitan area, 412 Rest of Northern Ireland) QB2. Do you personally use: MP3 player / IPod? 11 Figure 3.11 Listening to radio via internet, DTV, mobile phone Proportion of respondents (%) who have listened to radio via DTV, internet or mobile phone Digital TV Internet DAB Mobile Phone 50% 40% 32% 32% 32% 33% 29% 30% 28% 27% 24% 25% 24% 24% 22% 20% 21% 19% 21% 19% 19% 18%18% 18% 16%18% 20% 16%17% 16% 14% 15% 15% 12% 13% 12% 13%13% 10% 10% 10% 0% UK Northern England Scotland Wales Urban NI Rural NI Belfast Rest of NI Ireland Metro area Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ who listen to radio (n= 7017 UK, 653 Northern Ireland, 4476 England, 1034 Scotland, 854 Wales, 415 Northern Ireland urban, 238 Northern Ireland rural, 295 Belfast Metropolitan area, 358 Rest of NI) QP3. How often, if at all, do you access the radio via – Digital radio via: TV, Internet, DAB radio, mobile phone? 12 Figure 3.12 Share of radio listening hours via digital and analogue platforms Digital increase + 3.9 + 2.6 + 3.7 + 6.0 + 6.2 year on year % listening hours Not Stated Digital Analogue 100% 5% 9% 13% 10% 8% 22% 80% 24% 14% 25% 22% 60% 40% 73% 74% 67% 66% 70% 20% 0% UK Northern Ireland England Wales Scotland Source: RAJAR/ Octagon, Q1 2010 Figure 3.13 Listening to audio content on mobile phone Proportion of respondents (%) who have used their mobile to listen to audio content 30% 24 25 25 21 22 19 18 10 10 Listen less 20% 9 6 6 than weekly 14 6 7 13 4 Listened in 4 10% past week 15 15 15 16 15 12 12 10 9 0% UK Wales England Scotland N Ireland NI urban NI rural Belfast Rest of NI Metropolitan area Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 761 Northern Ireland, 5709 England, 1468 Scotland, 1075 Wales, 501 Northern Ireland urban, 260 Northern Ireland rural, 349 Belfast Metropolitan area, 412 Rest of Northern Ireland) QD28A-B. Which, if any, of the following activities, other than making and receiving calls, do you use your mobile for?/ And, which of these activities have you used your mobile for in the last week? 14 Figure 3.14 Online radio listening Online radio listening Proportion of individuals with broadband at home 30% 80% Listen 15 14 18 60% 20% 14 15 15 13 online less 9 8 7 40% 10% 6 7 6 6 7 6 than weekly 4 4 11 20% 8 5 8 4 9 9 7 7 0% 0% Listened UK Wales England Scotland N Ireland NI urban NI rural Belfast Rest of NI online in Metro past week area Source: Ofcom research, Quarter 1 2010 Base: All adults aged 15+ (n = 9013 UK, 761 Northern Ireland, 5709 England, 1468 Scotland, 1075 Wales, 501 Northern Ireland urban, 260 Northern Ireland rural, 349 Belfast Metropolitan area, 412 Rest of Northern Ireland) QE5A-B. Which, if any, of these do you or members of your household use the internet for whilst at home?/ And, which, if any, of these activities have you or members of your household used the internet for in the last week? 15 Figure 3.15 Use of the internet for listening to streamed audio services Use of internet to listen to streamed audio services Proportion of individuals with broadband at home 25% 100% Use of internet to listen to streamed audio content Broadband penetration (%) 20% 80% 15% 60% 10% 40% 5% 20% 6 7 5 6 5 3 3 5 4 0% 0% UK N Ireland England Scotland Wales NI Urban NI Rural Belfast Rest of NI Metropolitan Area Source: Ofcom research, Quarter 1 2010 Base: Adults aged 15+ (n= 6682 UK, 5586 England, 582 Scotland, 330 Wales, 184 Northern Ireland) QE10A.