Palgrave Macmillan Memory Studies Series Editors: Andrew Hoskins and John Sutton International Advisory Board: Steven Brown, University of Leicester, UK, Mary Carruthers, New York University, USA, Paul Connerton, University of Cambridge, UK, Astrid Erll,Uni- versity of Wuppertal, Germany, Robyn Fivush, Emory University, USA, Tilmann Habermas, University of Frankfurt am Main, Germany, Jeffrey Olick, University of Virginia, USA, Susannah Radstone, University of East London, UK, and Ann Rigney, Utrecht University, the Netherlands. The nascent field of Memory Studies emerges from contemporary trends that include a shift from concern with historical knowledge of events to that of memory, from ‘what we know’ to ‘how we remember it’; changes in generational memory; the rapid advance of technologies of memory; panic over declining powers of memory, which mirrors our fascination with the possibilities of memory enhancement; and the development of trauma narratives in reshap- ing the past. These factors have contributed to an intensification of public discourses on our past over the last thirty years. Technological, political, interpersonal, social and cultural shifts affect what, how and why people and societies remember and forget. This groundbreaking series tackles questions such as: What is ‘memory’ under these conditions? What are its prospects, and also the prospects for its interdisciplinary and systematic study? What are the conceptual, theoretical and methodological tools for its investigation and illumination? Silke Arnold-de Simine MEDIATING MEMORY IN THE MUSEUM Empathy, Trauma, Nostalgia Rebecca Bramall THE CULTURAL POLITICS OF AUSTERITY Past and Present in Austere Times Irit Dekel MEDIATION AT THE HOLOCAUST MEMORIAL IN BERLIN Anne Fuchs AFTER THE DRESDEN BOMBING Pathways of Memory 1945 to the Present Irial Glynn and J. Olaf Kleist (editors) HISTORY, MEMORY AND MIGRATION Perceptions of the Past and the Politics of Incorporation Andrea Hajek NEGOTIATING MEMORIES OF PROTEST IN WESTERN EUROPE The Case of Italy Amy Holdsworth TELEVISION, MEMORY AND NOSTALGIA Jason James PRESERVATION AND NATIONAL BELONGING IN EASTERN GERMANY Heritage Fetishism and Redeeming Germanness Sara Jones THE MEDIA OF TESTOMONY Remembering the East German Stasi in the Berlin Republic Emily Keightley and Michael Pickering THE MNEMONIC IMAGINATION Remembering as Creative Practice Amanda Lagerkvist MEDIA AND MEMORY IN NEW SHANGHAI Western Performances of Futures Past Philip Lee and Pradip Ninan Thomas (editors) PUBLIC MEMORY, PUBLIC MEDIA AND THE POLITICS OF JUSTICE Erica Lehrer, Cynthia E. Milton and Monica Eileen Patterson (editors) CURATING DIFFICULT KNOWLEDGE Violent Pasts in Public Places Oren Meyers, Eyal Zandberg and Motti Neiger COMMUNICATING AWE Media, Memory and Holocaust Commemoration Anne Marie Monchamp AUTOBIOGRAPHICAL MEMORY IN AN ABORIGINAL AUSTRALIAN COMMUNITY Culture, Place and Narrative Motti Neiger, Oren Meyers and Eyal Zandberg (editors) ON MEDIA MEMORY Collective Memory in a New Media Age Katharina Niemeyer (editor) MEDIA AND NOSTALGIA Yearning for the Past, Present and Future Margarita Saona MEMORY MATTERS IN TRANSITIONAL PERU Anna Saunders and Debbie Pinfold (editors) REMEMBERING AND RETHINKING THE GDR Multiple Perspectives and Plural Authenticities V. Seidler REMEMBERING DIANA Cultural Memory and the Reinvention of Authority Bryoni Trezise PERFORMING FEELING IN CULTURES OF MEMORY Evelyn B. Tribble and Nicholas Keene COGNITIVE ECOLOGIES AND THE HISTORY OF REMEMBERING Religion, Education and Memory in Early Modern England Barbie Zelizer and Keren Tenenboim-Weinblatt (editors) JOURNALISM AND MEMORY Palgrave Macmillan Memory Studies Series Standing Order ISBN 978–0–230–23851–0 (hardback) 978–0–230–23852–7 (paperback) (outside North America only) You can receive future titles in this series as they are published by placing a standing order. Please contact your bookseller or, in case of difficulty, write to us at the address below with your name and address, the title of the series and the ISBN quoted above. Customer Services Department, Macmillan Distribution Ltd, Houndmills, Basingstoke, Hampshire RG21 6XS, England Media and Nostalgia Yearning for the Past, Present and Future Edited by Katharina Niemeyer The French Press Institute/CARISM, Pantheon-Assas University, Paris 2, France Introduction, selection and editorial matter © Katharina Niemeyer 2014 Individual chapters © Respective authors 2014 Cover photograph © Marlène Dorgny (textile and graphic designer) Softcover reprint of the hardcover 1st edition 2014 978-1-137-37587-2 Corrected Printing 2014 All rights reserved. No reproduction, copy or transmission of this publication may be made without written permission. No portion of this publication may be reproduced, copied or transmitted save with written permission or in accordance with the provisions of the Copyright, Designs and Patents Act 1988, or under the terms of any licence permitting limited copying issued by the Copyright Licensing Agency, Saffron House, 6–10 Kirby Street, London EC1N 8TS. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. The authors have asserted their rights to be identified as the authors of this work in accordance with the Copyright, Designs and Patents Act 1988. First published 2014 by PALGRAVE MACMILLAN Palgrave Macmillan in the UK is an imprint of Macmillan Publishers Limited, registered in England, company number 785998, of Houndmills, Basingstoke, Hampshire RG21 6XS. Palgrave Macmillan in the US is a division of St Martin’s Press LLC, 175 Fifth Avenue, New York, NY 10010. Palgrave Macmillan is the global academic imprint of the above companies and has companies and representatives throughout the world. Palgrave® and Macmillan® are registered trademarks in the United States, the United Kingdom, Europe and other countries. ISBN 978-1-349-47750-0 ISBN 978-1-137-37588-9 (eBook) DOI 10.1057/9781137375889 This book is printed on paper suitable for recycling and made from fully managed and sustained forest sources. Logging, pulping and manufacturing processes are expected to conform to the environmental regulations of the country of origin. A catalogue record for this book is available from the British Library. A catalog record for this book is available from the Library of Congress. Contents List of Figures vii Acknowledgements viii Notes on Contributors ix Introduction: Media and Nostalgia 1 Katharina Niemeyer Part I Analogue Nostalgias 1 Analogue Nostalgia and the Aesthetics of Digital Remediation 27 Dominik Schrey 2 Homesick for Aged Home Movies: Why Do We Shoot Contemporary Family Videos in Old-Fashioned Ways? 39 Giuseppina Sapio 3 The Instant Past: Nostalgia and Digital Retro Photography 51 Gil Bartholeyns 4 Retromania: Crisis of the Progressive Ideal and Pop Music Spectrality 70 Maël Guesdon and Philippe Le Guern Part II Exploited Nostalgias 5 Retrotyping and the Marketing of Nostalgia 83 Michael Pickering and Emily Keightley 6 Anti-nostalgia in Citroën’s Advertising Campaign 95 Emmanuelle Fantin 7 Networks as Media for Nostalgia in an Organisational Context 105 Thibaut Bardon, Emmanuel Josserand and Florence Villesèche 8 Media and the Closure of the Memory Boom 118 Andrew Hoskins v vi Contents Part III Screened Nostalgias 9 Nostalgia Is Not What It Used to Be: Serial Nostalgia and Nostalgic Television Series 129 Katharina Niemeyer and Daniela Wentz 10 AMC’s Mad Men and the Politics of Nostalgia 139 David Pierson 11 The Television Channel ARTE as a Time Machine and Matrix for European Identity 152 Aline Hartemann 12 Nostalgia, Tinted Memories and Cinematic Historiography: On Otto Preminger’s Bonjour Tristesse (1958) 160 Ute Holl Part IV Creative Nostalgias 13 Creative Nostalgia for an Imagined Better Future: Il treno del Sud by the Migrant Filmmaker Alvaro Bizzarri 179 Morena La Barba 14 Nostalgia and Postcolonial Utopia in Senghor’s Négritude 191 Nadia Yala Kisukidi 15 Impossible Nostalgia 203 Itzhak Goldberg 16 Journeys through the Past: Contempt, Nostalgia, Enigma 212 John Potts Poetic Transfer of a (Serious) Situation 223 Marine Baudrillard Index 229 Figures 3.1 The apps replicate the look produced by old technical processes. They reveal the materiality of photographs and how images age 53 3.2 Little Tripping Nostalgia by Vlad Lunin, 27 December 2010 56 3.3 Screenshot of the list of WeHeartIt.com, 3 May 2013 57 3.4 Covers and analogue simulations of old digital photos. Top and bottom: Gak, halfway up Mt McKay circa the early 1980’s, 18 February 2011, by Gary A. K.; Cousins,26 April 2010, by Anne H. 59 3.5 To photograph ancient artefacts and environments, to disclose their historicity. Top and bottom: Coastal drive, 10 October 2012; The Allure. Vintage photo booth vendor at the San Bernardino County Fair, 5 May 2011 61 3.6 Restoring the visual aesthetics of their time to things. Top and bottom: Got the deck hooked up, 10 July 2011, by John Common; Nostalgia in Snow, 5 January 2011, by Tanja Taube 63 3.7 The virtual materiality of cameras and films. ‘Past meets present meets you’ 64 3.8 Between the subject matter and ourselves: the ‘image’. Arcana 1996/2008, Cambridge, March 1992 by Joachim Schmid 66 5.1 Hovis print ad from 1993: ‘Sunday Best’ 84 12.1 Direct gaze of Seberg into the camera (Bonjour Tristesse, screenshot) 168 16.1 Installation View: Thomas Demand, ‘The Dailyies’, Kaldor Public Art Project 25, Sydney, 2012. Photo: Kaldor Public Art Projects/Paul Green (caption 1) 221 16.2 Installation View: Thomas