ABSTRAK Yurica Asmoyong: Skripsi Representasi Superhero dalam film Megamind Film Megamind merupakan salah satu film animasi yang menggambarkan tentang sosok Superhero yang unik. Jika pada film Superhero lain, tokohnya digambarkan sebagai seseorang yang baik, memiliki wajah yang tampan, disukai semua orang, Megamind menceritakan tentang seorang tokoh antagonis atau penjahat ulung bernama Megamind, yang berubah menjadi Superhero. Menggunakan metode kode televisi John Fiske dengan mengadaptasi kode-kode animasi. Peneliti ingin mengetahui bagaimana representasi Superhero dalam film Megamind. Hasil penelitian menunjukkan representasi Superhero yang ditampilkan adalah Superhero dengan latar belakang dididik dan dibesarkan di penjara, tidak memiliki kekuatan alami dalam diri, sangat bergantung pada alat- alat canggih dan modern yang ia miliki, memiliki wajah yang buruk rupa, memiliki 3 kepribadian yaitu kejahatan, kebaikan dan kekonyolan yang sulit ditemukan dalam karakter Superhero lainnya. Dari hasil penelitian dan pengamatan, peneliti menemukan bahwa film Megamind tengah diupayakan untuk menggambarkan sosok Superhero yang baru. Dari perspektif pop Culture tampak Dreamworks Animation, juga menciptakan film dengan karakter serupa, seperti Shrek dan Kung fu Panda. Dengan demikian, standarisasi tokoh untuk mendobrak Hero atau Superhero dalam cerita dongeng pun teramati. Kata kunci: Superhero, representasi, pop culture, film Megamind, semiotik vii Universitas Kristen Petra ABSTRACT Yurica Asmoyong: Undergraduate Thesis The Representation of a Superhero in Megamind Movie Megamind was one of the animation films that described a unique Superhero. Other films characterized a Superhero as someone good, handsome, and famous, while Megamind described an antagonist who characterized a superior criminal later became a superhero. By using John Fiske television method And adaptating the animation codes, the researcher discovered the representation of a Superhero in the Megamind film. The result of the research showed that the representation of the Superhero in this film was a Superhero that grew up in a jail, had no natural power and depended on the modern devices, had a ugly face, had three characteristics namely evil, goodness, and fool are hard to find in other Superhero characters. From the results of research and observations it is found that the film to try to describe Superhero in a new figure. Another, there found the pop culture perspective behind this film. Dreamworks Animation as a creator also created similar films like Shrek and Kungfu Panda. It was due to the standardization of the viewers’ opinion and break up the general tale stories became a new and unique film. Keywords: Superhero, representation, pop culture, Megamind film, semiotic viii Universitas Kristen Petra DAFTAR ISI HALAMAN JUDUL ........................................................................................... i LEMBAR PENGESAHAN ................................................................................ ii LEMBAR PERSETUJUAN PUBLIKASI ILMIAH .......................................... iii KATA PENGANTAR ........................................................................................ iv ABSTRAK ................................................................................................... vii DAFTAR ISI ................................................................................................... ix DAFTAR BAGAN ............................................................................................. xii DAFTAR GAMBAR .......................................................................................... xiii DAFTAR LAMPIRAN ....................................................................................... xiv 1. PENDAHULUAN ..................................................................................... 1 1.1. Latar Belakang Masalah ................................................................... 1 1.2. Rumusan Masalah ............................................................................ 6 1.3. Tujuan Penelitian.............................................................................. 6 1.4. Manfaat Penelitian............................................................................ 7 1.4.1 Manfaat Akademis .................................................................. 7 1.4.2 Manfaat Praktis ....................................................................... 7 1.5. Batasan Penelitian ............................................................................ 7 1.6. Sistematika Penulisan ....................................................................... 8 2. TINJAUAN PUSTAKA ............................................................................ 10 2.1. Hero dan Superhero dalam Media ................................................... 10 2.2. Superhero dan Film Animasi ........................................................... 12 2.2.1 Sejarah Animasi ...................................................................... 13 2.2.2 Jenis-Jenis Animasi ................................................................ 14 2.2.3 Prinsip Animasi ...................................................................... 17 2.3. Superhero dalam Konteks Sosialnya................................................ 21 2.4. Pop Culture dalam Film sebagai Media ........................................... 22 2.5. Ideologi dalam Media Massa ........................................................... 25 2.6. Television Codes .............................................................................. 25 2.7. Representasi ..................................................................................... 26 2.8. Semiotika .......................................................................................... 27 2.9. Nisbah Antar Konsep ....................................................................... 28 2.10. Kerangka Pemikiran ......................................................................... 30 ix Universitas Kristen Petra 3. METODE PENELITIAN .......................................................................... 31 3.1 Definisi Konseptual .......................................................................... 31 3.2 Jenis Penelitian ................................................................................. 31 3.3 Metode Penelitian ............................................................................. 32 3.4 Sasaran Penelitian ............................................................................ 33 3.5 Jenis Sumber Data ............................................................................ 33 3.6 Teknik Pengumpulan Data ............................................................... 33 3.7 Teknik Analisis dan Interpretasi Data .............................................. 33 3.8 Unit Analisis ..................................................................................... 34 3.9 Triangulasi Data ............................................................................... 36 4. ANALISIS DATA ..................................................................................... 37 4.1. Gambaran Umum Film “Megamind” ............................................... 37 4.1.1 Profil Film “Megamind”.......................................................... 37 4.1.2 Sinopsis Film “Megamind” ..................................................... 39 4.1.3 Deskripsi Tokoh ...................................................................... 41 4.1.4 DW sebagai perusahaan yang memproduksi .......................... 46 4.2. Deskripsi Level Kode John Fiske dalam Film Megamind ............... 48 4.2.1 Deskripsi Level Kode John Fiske Kategori Latar Belakang ... 49 4.2.1.1 Masa Pertumbuhan ........................................................ 49 4.2.1.2 Mencari Tujuan Hidup .................................................. 58 4.2.1.3 Masa Ditolak atau Dikucilkan ....................................... 65 4.2.1.4 Proses Pengambilan Keputusan .................................... 68 4.2.2 Deskripsi Level Kode John Fiske Kategori ilmu & kekuatan . 70 4.2.2.1 Kepintaran ..................................................................... 71 4.2.2.2 Teknologi/Alat yang Digunakan ................................... 75 4.2.3 Deskripsi Level Kode John Fiske Kategori Penampilan ......... 83 4.2.3.1 Fisik ............................................................................... 84 4.2.3.2 Pakaian .......................................................................... 86 4.2.3.3 Nama Khas Superhero .................................................. 89 4.2.3.4 Adegan Menawan.......................................................... 91 4.2.4 Deskripsi Level Kode John Fiske Kategori Hub dgn Wanita . 93 4.2.4.1 Dekat dengan Wanita .................................................... 93 4.2.4.2 Jatuh Cinta ..................................................................... 95 4.2.4.3 Putus Cinta .................................................................... 96 4.2.5 Deskripsi Level Kode John Fiske Kategori Karakter.............. 97 4.2.5.1 Kejahatan....................................................................... 98 4.2.5.2 Kebaikan ....................................................................... 103 4.2.5.3 Kekonyolan ................................................................... 106 4.3. Interpretasi Data ............................................................................... 112 5. KESIMPULAN DAN SARAN ................................................................