High Heeled Traders __________________________________ Understand Trading with Shopping, Fashion, and Shoes! __________________________________ PREVIEW EDITION CHARMEL DELOS SANTOS HIGH HEELED INC. Copyright © 2011 Charmel Delos Santos All rights reserved. ISBN: 1463797915 ISBN-13: 9781463797911 Library of Congress Control Number: 2011914032 CreateSpace, North Charleston, SC This is for my mother, Mrs. Buena F. Delos Santos, a teacher. who valued education so much she insisted I go to the best schools we couldn’t afford who taught and showed me and my sisters the power of high heels to serve mankind to love God with song and joy. Ma, you are the epitome of “fierce”!1 1 Fierce—gay/fashion lingo associated with a winning or unstoppable attitude. Fierce Inspirations and Thanks To my favorite aunt and godmother, Mama Mena, you gave me so much love and care since childhood. Your humor, intellect, and style inspired me from the beginning. A bold bachelorette at 80 years old, you are still the most elegant goddess of fierceness. To my aunt, Mommy Coring, the indefatigable glamour girl of fierceness. At 85, you put every fashionista in the malls to shame. (I wonder if getting widowed early got something to do with it?) To my aunt, Mama Luz, you are money-smart fierceness personified. Thank you for the lessons that you may have unwittingly taught me (including the pastel-colored toothbrush Christmas giveaways for all the kids—fancy, inexpensive, and made every kid brushing happily). To my aunt, Mama Rosing, you made quiet gentle fierceness cool. I remember the money jar of savings you started on my vacation in your island home, years before you will incur the expense for your son’s college graduation. I know you are looking down at us from heaven with pride. To my aunt, Inang, your yearly visits across the seas and islands is a marvel of sisterly devotion, being the eldest of an orphaned brood in mom’s family, you are the “salt of the earth” mother of all fierceness. To my aunt, LaNay, in New York, we did not spend much time together, but with the little time we had, seeing you in action, I knew your life, as a single mother of four and migrant worker at that, was absolute fierceness. To Auntie Mer, you helped every one of your eleven brothers and sisters, some even down to their children’s children. You are fierceness to the max. 0 To my sister Ate Gee, I questioned how you can be so dedicated to your craft amidst the chaotic, sometimes murky, world of show business, but your uncompromising pursuit of your passion and creative talent stood the test of time. Your fierceness is truly stellar. To my sister May, you are the most beautiful of all of us and yet you did not upstage me (when I’m around) even once. Hahaha! Thank you for your fierceness and grace. To my Dad, your military life could not have prepared you enough for three fierce daughters! Thank you for letting me and my sisters develop into our unique persons to contribute to this world. 1 Disclaimer This publication contains the opinions and ideas of the author. It is intended to provide helpful and informative material on the topics discussed. It is sold with the understanding that the author and publisher are not engaged in rendering professional services in the book. If the reader requires personal assistance or advice, a competent professional should be consulted. The author and publisher explicitly disclaim any responsibility for any liability, loss or risk, by any person which is incurred as a consequence, directly or indirectly, of the use and application of any contents of this book. 0 Contents Preface ................................................................................................... 3 Acknowledgments ................................................................................. 7 Introduction ......................................................................................... 13 Part 1: What Is Trading All About? .................................................... 16 Chapter 1: Step Inside ......................................................................... 17 Women Are Natural Traders ............................................................17 First Things First, Why Trade? ........................................................20 Three Qualities I Want an Investment to Have .............................21 Investing Versus Trading ...............................................................23 Trading: Make Money Off People Who Make Money From You! .26 The Need to Be Right and Other Myths ...........................................28 Myth 1: The Need to be Right .......................................................28 Myth 2: It’s a Risky Business ........................................................29 Myth 3: Losses Are Bad ................................................................30 Chapter 2: Trading Success Is in You! ............................................... 31 The Right Foundation .......................................................................31 Know What You HAVE ................................................................31 Know What You WANT ...............................................................37 To Wrap It Up ................................................................................39 It’s Not Me, It’s YOU! .....................................................................41 From Damsel in Distress to Goddess ...............................................45 Profitability ....................................................................................45 Consistency ....................................................................................46 Alchemy .........................................................................................46 Let’s Do It! .....................................................................................46 0 Chapter 3: Learn to Last ...................................................................... 49 Learn to Last Financially ..................................................................49 Velocity of Money .........................................................................50 Infinity ............................................................................................50 TM Position Sizing ...........................................................................51 Learn to Last Psychologically ..........................................................52 When You Lose BIG .....................................................................54 After Getting Wiped Out ...............................................................56 Learn to Last Physically ...................................................................59 Exercise ..........................................................................................60 Eat Fresh ........................................................................................60 Rest .................................................................................................62 Make It Happen ..............................................................................63 Chapter 4: Making Money in the Markets .......................................... 64 Let’s Cruise: Markets to Trade .........................................................65 Stock Market and Equities .............................................................65 Bond Market ..................................................................................66 Currency Market/Foreign Exchange (Forex) ................................66 Commodities ..................................................................................66 Derivatives .....................................................................................67 Funds ..............................................................................................67 Real Estate Market .........................................................................68 A Super Ocean ...............................................................................68 Buy 1, Take 1: Market Types and Strategies ...................................72 Animals Roam ...............................................................................72 Going for the Catch! ......................................................................73 1 Bull Market ....................................................................................74 Chapter 5: Dressed to Trade! .............................................................. 76 Starting Preparations.........................................................................77 Know Thy Self ...............................................................................77 Set Rules and Follow Them ...........................................................77 Practice ...........................................................................................78 Dress Up! ..........................................................................................78 1. Get Clean ...................................................................................78 2. Hair .............................................................................................79 3. Foundation and Makeup ............................................................79 4. Underwear ..................................................................................81 5. Dress ...........................................................................................82 6. Shoes ..........................................................................................83