Sports Nutrition & Weight Loss 2011 Report An analysis of markets, trends, competition and strategy in the U.S. sports nutrition and weight loss market NBJ’s Sports Nutrition & Weight Loss Report 2011 2 www.nutritionbusinessjournal.com ©2011 Penton Media, Inc. Table of Contents 2.1. ACKNOWLEDGEMENTS ................................................................................................................................................... 15 2.2. RESEARCH METHODOLOGY ............................................................................................................................................. 15 2.2.1. Disclaimer ........................................................................................................................................................ 16 2.2.2. Copyright ......................................................................................................................................................... 16 2.3. DEFINITIONS ................................................................................................................................................................. 16 2.3.1. SNWL Categories ............................................................................................................................................. 16 2.3.2. Product Categories .......................................................................................................................................... 19 2.3.3. Sales Channels ................................................................................................................................................. 20 3.1. U.S. NUTRITION & SUPPLEMENT INDUSTRY ....................................................................................................................... 23 3.2. U.S. SPORTS NUTRITION & WEIGHT LOSS MARKET ............................................................................................................. 24 3.2.1. Product Categories .......................................................................................................................................... 25 3.2.1. Channel Sales ................................................................................................................................................... 29 3.3. GROWTH & FORECAST ................................................................................................................................................... 30 3.1. RECENT MERGERS & ACQUISITIONS .................................................................................................................................. 32 3.1.1. Designer Protein Acquires Designer Whey Brand from NEXT Protein ............................................................. 32 3.1.2. GNC Goes Public (Again) .................................................................................................................................. 33 3.1.3. BSN Opens New Doors to Consumer Whey Market for Glanbia ...................................................................... 34 3.1.4. Private Equity Deals Aplenty ............................................................................................................................ 35 3.1.5. GSK Moves into Sports Nutrition with Acquisition of Maxinutrition ................................................................ 35 3.1.6. ConAgra Acquires Elan ..................................................................................................................................... 36 3.2. HISTORY OF SNWL ....................................................................................................................................................... 36 3.2.1. 1920s ............................................................................................................................................................... 36 3.2.2. 1930s ............................................................................................................................................................... 36 3.2.3. 1940s ............................................................................................................................................................... 37 3.2.4. 1950s ............................................................................................................................................................... 37 3.2.5. 1960s ............................................................................................................................................................... 37 3.2.6. 1970s ............................................................................................................................................................... 37 3.2.7. 1980s ............................................................................................................................................................... 38 3.2.8. 1990s ............................................................................................................................................................... 39 3.2.9. 2000s ............................................................................................................................................................... 39 3.2.10. 2010s ............................................................................................................................................................... 41 4.1. PRODUCT SALES ............................................................................................................................................................ 43 4.1.1. Top Companies ................................................................................................................................................ 48 4.1.2. Sports Drinks .................................................................................................................................................... 48 4.1.3. Energy Drinks ................................................................................................................................................... 50 4.1.4. Energy Shots .................................................................................................................................................... 51 4.2. CHANNEL SALES ............................................................................................................................................................ 53 4.3. GROWTH & FORECAST ................................................................................................................................................... 54 4.4. TRENDS ....................................................................................................................................................................... 56 4.4.1. Top Trends in Energy and Protein Beverages .................................................................................................. 56 4.4.2. Slower Growth Foreseen for Energy Drinks Category ...................................................................................... 57 4.4.3. Shot Products Offer a Burst of Growth and Innovation for Maturing Energy Drink Sector ............................. 58 ©2011 Penton Media, Inc. www.nutritionbusinessjournal.com 3 NBJ’s Sports Nutrition & Weight Loss Report 2011 4.4.4. Latin America: The World's Next Functional Beverage Hotspot? .................................................................... 62 4.4.5. Ingredients Backed with Good Science Help Formulators Hit the Energy Bull's Eye ........................................ 62 5.1. PRODUCT SALES ............................................................................................................................................................ 65 5.1.1. Top Companies ................................................................................................................................................ 69 5.1.2. Sports Powders & Formulas ............................................................................................................................. 72 5.1.3. Sports Pills ........................................................................................................................................................ 73 5.1.4. Sports Nutrition Hardcore Drinks ..................................................................................................................... 74 5.2. CHANNEL SALES ............................................................................................................................................................ 76 5.3. GROWTH & FORECAST ................................................................................................................................................... 78 5.4. TRENDS ....................................................................................................................................................................... 80 5.4.1. Six Ways to Have a Stand-Out Sports Nutrition Product ................................................................................. 80 5.4.2. A Response to Consumer Reports’ Scary Supplements .................................................................................... 81 5.4.3. Health Clubs and Gyms Driving Sports Supplement Sales ............................................................................... 82 5.4.4. Health Clubs Evolving into Wellness Centers ..................................................................................................