Fat typefaces were said to have changed the entire poster industry. ” WILLIAM THOROWGOOD Birthdate Unknown -1820. By: Lauren Kosiara IN 1794, ROBE R T THO R NE HAD PU R CHASED THE typefaces and sans serif typefaces. These fat titling and flower fonts. Thorowgood is also FOUND R Y of Thomas Cottrell, a former employee typefaces were said to have changed the entire credited for coining the term “grotesque.” of William Caslo. It had originally been founded poster industry for the time period. Thorowgood The name came from the Italian word in 1757 when Cottrell and Joseph Jackson were was also the first person to invent a sans-serif ‘grottesco’, meaning “belonging to the cave.” In fired in a wage dispute. Upon Thorne’s death in typeface using lowercase letters. Germany, the name became Grotesk. German 1820 the foundry was purchased at auction by Thorowgood went on to issue new typefounders adopted the term from the William Thorowgood using money he had won specimens and added more typefaces nomenclature of Fann Street Foundry, which in a lottery. including Frakturs, Greeks, and Russian took on the meaning of cave (or grotto) art. Though he was never involved in the type types which he obtained from the Breitkopf Nevertheless, some explained the term was founding business before this, Thorowgood and Härtel foundry of Leipzig, Germany. In derived from the surprising response from the made the foundry initially successful by 1828, he also purchased the Edmund Fry typographers. Robert Besley became a partner publicizing Thorne’s typefaces. Many of the foundry which had a large collection of foreign in the Fann Street Foundry in 1828, and upon types identified as Thorowgood’s are actually language types as well. Thorowgood’s retirement in 1849, Besley took the designs of Robert Thorne. One of the In Thorowgood’s ownership of the foundry and over the foundry. typefaces for which Thorowgood is credited is of Thorne’s stock, he made many additions to “Thorowgood.” It is a distinctly fat style typeface it. Thorowgood added numerous oriental and and gets a lot of its inspiration from slab serif learned fonts including book fonts, blacks, Left: Russian Poster (sans serif): Inspired Works of Thorowgood. Above: Irish Soap Ad (fat font & slab serif), 1892. TYPEFACES CREATED BY THOROWGOOD: >> Grotesque >> Thorowgood >> Six-Line Pica Egyptian >> Seven-Line Pica Sans Serif Grotesque Edited By: Lauren Kosiara Branches of Type: William Thorowgood 49.