June 2 0 1 1 ... N E W S ... Walker Sands Public Relations Team Wins Four Awards I am happy to begin this month's newsletter with exciting news. Walker Sands is the recipient of four awards for our outstanding public relations work. The Acquity Group Mobile Audit Campaign and the Alterian Social Media Hot Topic Campaign collectively received several awards: Award of Excellence from the Chicago Chapter of the Public Relations Society of America (PRSA), Gold and Bronze Tower Award from the Business Marketing Association (BMA) of Chicago, and the Silver Trumpet Award from the Publicity Club of Chicago (PCC). These awards recognize the best and brightest in public relations, and we are honored to be included in this group. Lauren Eichmann and Jackie Lampugnano headed the teams for these campaigns, and I applaud both their creativity and detailed execution required to win these awards. As always, a great deal of thanks goes to Acquity Group and Alterian who not only trusted us with their accounts, but allowed us to push them in new and innovative ways to achieve these goals. We are happy to share this recognition with their marketing teams, who were just as instrumental in the execution of these campaigns. While the statues and award logos are nice, what really matters is the results we achieve for our clients. All of these awards place a heavy emphasis on proving measurable results and showing an actual business impact. That's what we are focused on. It feels good to have the praise given by clients echoed by the larger PR community. Mike Santoro ... I N D U S T R Y A R T I C L E S ... Does The Audience Care? Media Training When crafting your media messages, consider what will appeal to your audience. There are some messages that may be of great interest to reporters, but not to readers, viewers or listeners. For example, political reporters love to write stories on campaign finance reform, political fundraising and insider strategy conflicts. Read More... » The Font That's Taking Over The World What do Apple, Chevron, LinkedIn, Microsoft, Walmart, and Wells Fargo have in common? Besides being billion dollar companies that influence our lives on a daily basis, each one has used the same typeface for its marketing and/or brand identity! The font in question is called Myriad, and it is, in fact, taking over the world. Read More... » 7 Ways to Integrate Search Engine and Social Media Marketing Inbound marketing is in the middle of an interesting evolution. Historically, search has been a major source of traffic and leads for businesses leveraging online marketing. Search is still a huge source of customers, but slowly, social media is gradually increasing in importance as a marketing platform. The important distinction to make is that search and social are not competitive forces. Instead, these two facets of inbound marketing can work together to amplify the results of each other. Read More... » Talking to Your PPC Agency When you use an outside agency for your PPC program it can be difficult to navigate between being involved and informed and backseat bidding. It's vitally important that you understand what's going on, what the short term strategy is, and what the long term strategy is, but it becomes very easy to get muddled in the minutiae of choosing keywords and changing bids by pennies. Read More... » ... U P C O M I N G E V E N T S ... June 8th, 2011 | CADM 11:30am - 1:30pm CST | 150 North Dearborn Street, Chicago Here comes Web 3.0! Be prepared. Be VERY prepared. Register Now June 22nd, 2011 | Chicago AMA 8:00am - 5:00pm CST | Spertus Institute, 610 South Michigan Avenue, Chicago BrandSmart 2011 Register Now June 29th, 2011 | Chicago PRSA 5:30pm - 7:00pm CST | DePaul Center - 1 East Jackson Boulevard, Chicago YPN Development Workshop Register Now ... C O O L T O O L ... Summify Summify aggregates stories from your Twitter, Facebook, and Google Reader and sends a periodic summary to your email. This way you have a one-stop update of the latest from your social sites. Learn more...>> ............................................................................................................... W H O W E A R E Walker Sands is a full service marketing, design, and public relations firm focused on generating sales growth for our business to business clients. We provide marketing support for a wide range of clients, everything from large Fortune 500 brands like Microsoft, Novell, and Allstate to small start up ventures. Firms have been counting on Walker Sands since 2001 for services ranging from basic marketing strategy to our advanced SEO programs. For details on how we can help you visit www.walkersands.com. Walker Sands Communications, 156 N. 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