Contents Foreword by the Honourable Minister for Industry, Trade and Tourism.............................................................................7 Statement from the Permanent Secretary.........................................................................................................................8 Abbreviations....................................................................................................................................................................9 Executive Summary........................................................................................................................................................10 How to read the FT 2021................................................................................................................................................11 1 Tourism 2021...............................................................................................................................................................12 1.1 Introduction...........................................................................................................................................12 1.2 Vision.....................................................................................................................................................13 1.3 Objectives..............................................................................................................................................13 2 Situation Analysis.........................................................................................................................................................14 2.1 Visitor Arrivals........................................................................................................................................14 2.2 Length of Stay and Repeat Visitation....................................................................................................17 2.3 Visitor Distribution by Tourism Region...................................................................................................18 2.4 Visitor Expenditure................................................................................................................................18 Source Market Spending Trends ...........................................................................................................18 2.5 Key Market Trends................................................................................................................................20 Global Tourism Growth..........................................................................................................................20 Global Travel and Tourism Trends.........................................................................................................20 3 Thematic Areas.............................................................................................................................................................21 Area 1 Driving Demand for the Fijian Tourism Brand.......................................................................................21 Fijian Tourism Brand.............................................................................................................................21 Seasonality............................................................................................................................................22 Trends and Insights...............................................................................................................................22 Visitor Information..................................................................................................................................23 Findings.................................................................................................................................................23 Strategies..............................................................................................................................................23 Area 2 Increasing the Value of the Fijian Tourism Product...............................................................................27 Fiji’s Accommodation Value...................................................................................................................27 Fiji’s Tourism Quality Measure...............................................................................................................28 Activities in Fiji.......................................................................................................................................28 MSME Participation in the Tourism Industry.........................................................................................29 Findings.................................................................................................................................................29 Strategies...............................................................................................................................................29 Area 3 Facilitating and Promoting Foreign and Domestic Investment in Tourism.............................................32 Fiji’s Investment Climate........................................................................................................................32 Fiji’s Tourism Distribution.......................................................................................................................32 Proposed Accommodation Facilities......................................................................................................33 Fiji’s Unique Attractions..........................................................................................................................33 Findings.................................................................................................................................................34 Strategies..............................................................................................................................................34 Area 4 Investing in Tourism Related Infrastructure...........................................................................................37 Air Access to Fiji....................................................................................................................................37 Air access within Fiji..............................................................................................................................38 Road Links............................................................................................................................................39 Sea links and Cruise..............................................................................................................................41 Ports and Marinas................................................................................................................................41 Electricity................................................................................................................................................42 Water and sewerage..............................................................................................................................43 Findings...................................................................................................... ..........................................43 Strategies...............................................................................................................................................44 Area 5 Strengthening Linkages to the Tourism Industry....................................................................................47 Employment Linkage to Tourism............................................................................................................47 Agriculture Linkage to Tourism..............................................................................................................47 Findings.................................................................................................................................................48 Strategies..............................................................................................................................................48 Area 6 Ensuring Continued Sustainable Development of the Tourism Industry................................................50 2017 International Year of Sustainable Tourism for Development........................................................50 Sustainability as a Priority for Fiji...........................................................................................................50 Environmental Protection in Fiji.............................................................................................................50 Tourism Agenda in the Green Growth Framework.................................................................................51 Marine Conservation in Fiji....................................................................................................................51 Cultural Conservation in Fiji..................................................................................................................52 Findings.................................................................................................................................................52 Strategies...............................................................................................................................................52