ISSUE 6/MAY 2013 CUSTOMER MAGAZINE INMOTIon Ars ViVendi. State OF The ArT. sTrOnG PrOFiLe. Vionaro conquers the exclusive kitchen universe With reduction and clarity, Vionaro stands A brilliant uninterrupted surface is the hallmark of of Dada. Pages ii/iii in the best tradition. Page V the aluminium drawer side. Pages Vi/ Vii MoveMents The new drawer system cannot fail to impress with its minimalist elegance. Vionaro – the slender Vibrant living is (not) an art – spaces for living, working, eating and cooking are melding design classic into one. Why should jazz CDs be stowed away any less stylishly than Japanese kitch- of tomorrow. en knifves? There certainly won’t be any reason with the freedom for creative design provided by Vionaro. An absolute all-rounder has to prove A movement system of superlatives is making its itself everywhere. Whether in the entrance on the kitchen and lifestyle stage: Vionaro. kitchen or in the living room – we The drawer system is based on the concealed slide attach importance to functions that make life easier in any room at any Dynapro, itself proven millions of times over in practical time and that are attractively attired use. With its ultra-slender drawer side in aluminium or into the bargain. With the Vionaro steel, Vionaro ensures top design in storage space. designer system, the classic Dynapro slide has successfully been trans- formed into a one4all sensation. Thanks to Vionaro, the synchronised concealed system with 3D adjust- ability becomes a full-blooded draw- er system which revitalises storage spaces. Versatile in application – that’s just one of Vionaro’s key features. Particularly in times when single apartments dominate in cities and living space is used economically, designer solutions like Vionaro rise to top form. Its clever use of stor- age space makes Vionaro the ideal long-term choice for all applications in kitchen, bathroom, living room, office and bedroom areas which are showing a growing tendency to merge. The boundaries within our liv-ing spaces have become fluid. That makes it all the more important that modern movement systems can be harmoniously integrated into dif- ferent areas. ViOnArO FACTS n orbert jehle, product manager for concealed slide systems on the designer system Vionaro. drAwer side heiGhTs 63 mm, 89 mm, 185 mm minimalism in its purest form. nOminAL LenGThs 250 - 650 mm Vionaro – The new cubist ever synchronised movement, GRASS terials, slender and straight lines. Instead ornamentation or inconvenient grooves. drAwer side widTh drawer system has everything succeeded in completely revolutionis- of filling living spaces with opulent furnish- “The drawer side is cut from a single 13 mm that dynapro has because it ing concealed drawer slides. ”But the ings, consumers prefer uncomplicated ob- anodised extrusion,” explains Norbert combines a slide system al- best thing about it is the modular design. jects that are transparent, light and aes- Jehle. The modern, linear form also ap- mATeriALs ready proven millions of times Anything is possible with Dynapro,” says thetically sophisticated. The requirements peals to the avowed minimalist: “An ab- ToRSIoN-FREE drawer SIDES IN over with perfect design in an Jehle. So it was simply a logical conse- which the furniture industry wanted Vion- solutely smooth surface.” AluMINIuM AND steel extremely slender form. quence that furniture manufacturers aro to meet reflected this trend: “simply and cabinetmakers wanted plenty of a slide that doesn’t take up space and is The positive uniform connection to FrOnT cOnnecTiOn Paternal pride shows in his eyes. Norbert choice when it came to variety in design: not visible,” as Andreas Bielefeld, product back panels in wood and steel is equally HIGH stabilITy THANkS To Jehle, GRASS specialist for concealed surfaces, fronts and materials such as manager of the Germany company Nobilia smooth. And that’s the three sides of Vi- INTEGRATED FRoNT stabilISER slide systems for the past five years, wood, aluminium, steel, glass, natural Werke GmbH, puts it in a nutshell. onaro complete. If only it was so simple: has accompanied Vionaro from the ini- stone or concrete. The furniture indus- “We did a lot of fine-tuning on the tech- 3d AdjusTmenT tial idea and, in his capacity as product try has recognised the creative potential “Less is beautiful” also nology because we wanted an optimal so- Integrated INTo drawer SIDE manager, played a part in bringing this that lies in Dynapro. With this movement applies to gaps and reveals. lution for manufacturers,” says Norbert newcomer to the world. system, the drawer side can be com- Jehle and this is where his background in hAndLinG pletely reconceptualised. More storage Simply putting a functional masterpiece joinery comes into play. He knows what No machining oF drawer BoTToM Vionaro has the best space, less slide and an aesthetic that out of sight is no easy task. Doesn’t that he’s talking about when he expresses his REquIRED of dynapro inside. is entirely in line with the latest design pain a product manager’s heart? For Nor- excitement about the clean back panel trends for living spaces. bert Jehle, that’s not an issue because connection and the integrated front sta- It all began two and a half years ago, just “we sense what the market wants”. At biliser. This increases the stability of the as Dynapro was beginning to take off in But what exactly is this trend? “Everything the very top of his design specifications front connector, particularly in the case the market. The concealed slide system which is not absolutely necessary is dis- he noted the material of choice: alumin- of high drawer sides. But that’s not all. which was awarded the red dot award in pensable in design,” says Cologne-based ium. “We wanted a premium aesthetic Minimalism also applies here as the new 2010 immediately became best in class Stefan Ambrozus, who was involved with appearance,” and aluminium fits the front connector provides the opportunity for its excellent running characteristics the development of Vionaro as product bill perfectly. The light metal offers pre- to dispense with the odd groove. Who al- and its particular stability. Thanks to Dy- designer. What he has in mind here are cisely the scope for creative design that ways says that cool design and top func- Proven millions of times over in practical napro’s outstanding load capacity of up pieces of furniture, home furnishings and the product experts from GRASS wanted tionality don’t go together? “No idea”, use, the Dynapro concealed slide system to 60 kg, the unique three-dimensional functional objects which elegantly blend for Vionaro: an ultra-slender drawer side grins Norbert Jehle, “certainly nobody at holds the award for top design quality. adjustment facility and above all the first in with the background. Transparent ma- of just 13 mm which comes without any GRASS.” italian design meets high quality made in Austria. During the international furniture trade fair iSalone 2013, Dada presented the new Armani kitchen at its showroom in the centre of Milan. harald Klüh Ingenious functionality clothed in sleek elegance. With Vionaro, the outer styling is continued inside the cabinet, uniting the interior and exterior to form a perfect whole. GRASS brand manager “At Dada, Vionaro shows its exclusive side in finely grooved aluminium anodised in black.” INMotIon. ThE CUSTOMER MAGAZINE. Page II/ III minimalism in its purest form. Andrea molteni, head of design and development at Dada “Design and functionality are the perfect ingredients for true pleasure in the kitchen.“ dada and GrAss: Two brands – a collaboration between perfect form and function. Kindred spirits in art and expertise. who doesn’t get excited when interpretation: “It’s this symbiosis that Vionaro – Beauty of sides were finely grooved and anodised the subject is italian design? sets Italian design apart,” says an in- movement with italian spirit. in black especially for Dada: a casual spired Harald klüh. chic look for the kitchen design belong- Whether it’s furniture, clothing or The company belonging to the Molteni ing to the latest Armani/Dada line. cars – Italy’s style reveals itself in all on his very first visit to the company Group was looking for a kindred spirit areas of life. Extravagance and clas- premises in Mesero near Milan, the when it came to the concealed slides for A shared passion for sicism harmonise next to each other global brand manager from GRASS its latest kitchen creation – and found craftsmanship. like a Ferrari alongside a Fiat 500. Ital- was able to get an idea of the Italian it in GRASS and their system solution ian design is nonetheless unthinkable combination of art and expertise. He Vionaro. “The aesthetics and functional At Dada they dare to try new things and without traditional craftspeople. For describes the working atmosphere at precision of the designer drawer sides look for solutions that are 150% perfect. generations, family businesses have Dada: “It’s like being in a creative agen- skilfully reflect the spirit of the Dada The collaboration between GRASS and been producing design icons for fash- cy. So many materials, colour samples philosophy,” explains Andrea Molteni. Dada opens up exciting long-range pos- ion, interiors and industry. Names such and design studies.” No wonder that For the head of design and development sibilities for both sides. “We are explor- as Molteni, Prada or Tod’s now rank as renowned designers such as Norman at Dada, it’s above all the small details ing the idea of conducting joint research global brands. These are living values Foster or Giorgio Armani like delivering that play a major role in defining product into design and functionality,” empha- that are combined with a bold artistic designs for Dada.