Unlocking Potential Embracing Ambition a shared plan for the arts, screen and creative industries 2014-2024 © 2014 Creative Scotland Who We Are No part of this publication may be reproduced in any format without prior written permission of Creative Scotland. Creative Scotland is the public body that supports the arts, screen and creative industries across all parts of Scotland on behalf of everyone who lives, works or visits here. We enable people and organisations to work in and experience the arts and creative sectors in Scotland. We do this by helping others to create Equal opportunities culture through developing great ideas Creative Scotland operates an equal opportunities policy. Our offices have and bringing them to life. disabled access. Certain publications can be made available in Gaelic, in large print, Braille or audio format. Contact Enquiries on 0845 603 6000 Typetalk please prefix number with 18001 This plan is produced in electronic form by Creative Scotland – please consider the environment and do not print unless you really need to Your feedback is important to us. Let us know what you think of this publication by emailing [email protected] Cover: Island Drift, an NVA photographic commission by Creative Scotland in partnership with the Loch Lomond and the Trossachs National Park. Photo: Alan McAteer. 1 Embracing Ambition 2 Contents Ten Years’ A Shared Ambitions Time Vision & Priorities 6 13 17 Connecting Our People & Themes Purpose Creativity 24 32 41 The Creative Working with Find Out System Government More 47 52 56 Lahore-based artist Fahd Burki at Doors Open Day at Edinburgh Printmakers. Photo: courtesy of Edinburgh Printmakers. 3 Unlocking Potential Embracing Ambition 4 Some of the moments we haven’t forgotten by Christine Devaney for Indepen-dance 4, an inclusive ensemble which consists of Hayley Earlam, Adam Sloan, Neil Price, and Kelly McCartney. Photo: Brian Hartley. 5 Unlocking Potential Embracing Ambition 6 Creativity will become the warp and weft Every young person will expect the arts and of new social connections, across diverse creativity to be part of their lives – through Ten Years’ Time communities, backgrounds and lifestyles. education, through friends, through social People will seek to access and drive creativity experiences and online. Together they will locally in their own communities as well as shape a new future stemming from a deep being proud to tell stories, sing songs, play understanding of our cultural past, our 2014 music and create connections through dance, traditions and languages, and a passionate art, theatre, craft, literature and film. ambition to shape a rich and rooted future for themselves and their children, everyone Scotland’s geography spans highlands and They will do this with confidence and heart, who visits and those that stay. lowlands, urban and rural areas, some 11,000km representing what it means to be of Scotland, of coastline and nearly 800 islands. It is home welcoming audiences to witness creative We will be a warmly welcoming place based encounters from artists and companies from on the quality and calibre of our cultural offer to 5.3 million people, living and working in many cultures and parts of the world. They will and the powerful role that the arts, screen and communities across 32 local authorities. Our share experiences, celebrate life and explore creative industries play within that. People will creative culture is increasingly diverse, reflecting questions about existence, humanity and flock to Scotland to visit, to work and to play, and interrogating history, shaping and anchoring relationships, through beauty, compassion virtually, as well as in our real world. All will and humour, gifting this nation with spirit draw strength from our creative endeavour no people and communities, and supporting over and enquiry across its population. Artists and matter who they are, and wherever they are. creative people will influence daily life and as a 65,000 creative jobs worth nearly £3 billion Scotland will be a creative force to be reckoned consequence be regarded as invaluable sources to Scotland’s economy every year. with. Leading the way, as a nation which of advice and inspiration for policy makers at understands human beings, their drives and both local and national levels – operating in their needs and which opens its arms to spheres such as health, economic growth and everyone’s creative potential whether they want education as well as within the cultural domain. What do we want Scotland to be a world leading violinist, a leading edge Scotland will be an environment where more architect or designer, or someone who wants to be in 10 years’ time? artists and creative people can generate a to transform people’s lives by liberating them healthy income as a result of their endeavours. through dance, the written word, art, films, We want Scotland to be a place where the People working across the arts and creative games, theatre or song. sectors will have built on successful arts, screen and creative industries are valued It will be a great place to be. We believe this achievements to date and raised their game and recognised, where artists and creative is a place it can be. We are looking forward to through the development of new skills, people are flourishing and thriving, and where working with everyone in Scotland and beyond networks and business models in Scotland everyone, everywhere, is interested and curious to realise this vision. about creativity. and across the world. New companies and organisations will have been formed, some at Janet Archer Scotland’s diversity and distinctiveness, scale, creating new jobs across the creative Chief Executive reflected in our indigenous languages, Gaelic sectors. The quality of their work will be and Scots, and strengthened by an increasing internationally acclaimed and recognised across range of other cultural influences, will be visible Scotland as world class. to the rest of the world. It will continue to be globally ground-breaking Our vast pool of layered and textured cities, in its creative industries, punching well above towns and environments will be recognised its weight in terms of innovation and economic as being born out of unique and individual output. The creative system we are putting circumstances. Arts and creativity will be valued forward in this plan will be recognised as and understood as part of their character. The seeding a creative renaissance. special intimacy of local creativity in places like Helmsdale, Langholm and Ullapool will be as present in our tapestry, as organisations such as the Edinburgh Festivals, the National Galleries, the Scottish Chamber Orchestra and the V&A in Dundee. 7 Unlocking Potential Embracing Ambition 8 Only the arts can fully express Introduction from the Chair our passionate love of place, the I am encouraged that this plan has been developed in collaboration with hundreds of people working across layered beauty of our land and the arts, screen and creative industries. I hope everyone who reads it will come to share in its ambition and work townscapes, the rich complexity of with us to deliver it. Naturally, there is an element of continuity Realising the potential of connectivity of all our stories, and the contribution in the plan as we want to build on what has forms is central to this plan. We will always been successful. The plan also has a fresh seek to work collaboratively and in partnership perspective and new ideas. These come out of wherever possible, particularly with the we wish to make to our troubled the realisation that some things can and must individuals and organisations we fund. We be done better, the introduction of new faces also need to grow the resources available planet at this pivotal twenty first to the team and the insights of a great many for arts and culture through partnerships practitioners. with Government and a host of national and international bodies in the public, private and Much has already been achieved to the benefit voluntary sectors. Creative Scotland has an century moment in time of the arts and cultural community and, important developmental and influencing role importantly, the people of Scotland. We can to play in establishing and nurturing these count it as a success that we have increased relationships for the benefit of all. Donald Smith cultural provision and engagement across all parts of Scotland. Our successful programme of All our work will be focussed on achieving the Scottish Storytelling Centre ‘place partnerships’ with local authorities and vision and the ambitions set out in this plan. /TRACS (Traditional Arts the Creative Place Awards, have both involved Creative Scotland will work with the arts, screen and Culture Scotland) and celebrated many communities across the and creative industries, and a wide range of length and breadth of the country. others, to help make extraordinary things happen from this extraordinary place. On the other hand, a great deal of work lies ahead if we are to make the most of the Sir Sandy Crombie richness and diversity of arts and culture Chair in Scotland, and to further develop the connections across the arts, screen and creative industries at home and abroad. We are ambitious for all the sectors covered by our remit. We are also ambitious to see more links created across Scotland’s broader cultural footprint, including our national performing companies, our museums, galleries and libraries, our heritage and the range of cultural activities delivered through local authorities. 9 Unlocking Potential Embracing Ambition 10 The National Youth Choir of Scotland conducted by Artistic Director, Christopher Bell. Photo: Drew Farrell. 11 Unlocking Potential Embracing Ambition 12 Scottish Dance Theatre’s Lewis Wilkins in Innocence, a unique performance playroom where the audience explore William Blake’s Songs of Innocence.